محمد Alkhaled

SINIORA FOOD INDUSTRIES - APIC GROUP (2008 TILL PRESENT- TWELVE YEARS)
Siniora is the leading meat processing company in the region since 1920, consists of five subsidiaries in Jordan, Palestine, KSA and UAE, and covering other Gulf and Levant countries by licensed distributors. Siniora is being operated under unified standard procedures and policies of the parent organization APIC ( Arab Palestinian Investment Group ) & AICO Al-Aggad Investment group, APIC total revenue is (USD 825 million).


- Jan, 2013 - Present COO - (Chief Operating Officer ) Riyadh - Saudi
- Jan, 2010 - Jan, 2013 Country Sales Manager Riyadh - Saudi
- Nov, 2008 - Jan, 2010 Country Sales Manager Amman-Jordan




• Contributed significantly at Siniora group level in growing the business from USD 25 Millions in 2008 to USD 100 Millions in 2020.
• Led Siniora company start-up business in Saudi Arabia and in charge of the whole company operations that doubled KSA business eight times during 10 years.
• Restructured Sales team in Jordan market based on market customer re-classification and innovative market segmentation and distribution channels strategies, that lay the groundwork for a solid organization which is generating remarkable growth results to this day.
• Leading initiatives and development of products portfolios projects for Saudi Arabia and Gulf markets including researches and all Pricing and Marketing strategies.
• Preparing, deploying and effectively executing the yearly Saudi Siniora Company comprehensive OGSM plan (Combined Strategic management tool) derived from Siniora Group main yearly OGSM plan and includes all the functions main strategies to achieve short term and long term company objective.
• Creating and managing the company annual integrated budgets, and monitoring the progress in monthly basis including; Sales budget, Marketing budget, HR budget, purchasing - CAPEX and all other financial components in conjunction with Financial Controller.
• Planning, directing the overall Company’s operations and activities toward the Company’s strategic goals.
• Leading, improving and coaching the sales team to ensure the excellence implementation of sales fundamentals V&D. With advanced performance Measurement tools.
• Building the organization’s capabilities and overseeing the recruitment process, staff training, individual goals, results, evaluating performance process. In order to ensure consistent performance in terms of meeting and exceeding the KPIs.
• Studying and monitoring the market data for competitors market shares, products and market trends to determine business growth potential and required action plans.
• Planning and developing the CIMP (Corporate Initiative Master Plan) in coordination with the marketing Manager and overseeing the execution of all the activities including ATL & BTL.
• Developing policies and procedures for all departments and maintain updated written SOPs (standard operation procedures).
• Conducting periodic market visits in order to expand the customer base, maintain collaborative partnerships and monitor products V&D.
• Adhering to all corporate’s values and ensure that they are communicated, implemented and reflected on the team’s attitude and behavior.
• Directing and continuously developing the Supply chain plans and strategies including inventory and demand management, procurement, distribution, and warehousing.
• Leading infrastructure IT and various Engineering projects including the communications and agreements with all parties of the designs, supervision and contractors and overseeing the progress an projects’ deliverables.

MARMARIS AGENCIES & DISTRIBUTION

Marmaris was distributing SIDCO products (SAUDI INDUSTRIAL DETERGENT CO.) in Jordan market.
Jan, 2007 - Oct, 2008 Sales and Marketing Manager Amman-Jordan

Highlights:
• Formulated the overall Company’s sales strategies, policies and procedures, to achieve the targeted annual business plan.
• Built and led the sales force; recruiting, training, motivating and evaluating the performance.
• Monitored products’ V&D in the market, and supervised sales route development plan.
• Developing and supervising the action plans to penetrate new markets.
• Supervised, developed the Company’s sales forecast process in light of the established targets and market demand.
• Established marketing plans, strategies and conducted advertising and promotion activities to enhance products and brand awareness.
• Visited customers periodically to maintain good customer relationship, developed and negotiated annual Sales contracts, seized development opportunities, solved problems and obtained market information.

LINA HYGIENIC PAPER INDUSTRIES
Lina company is an industrial medium size company, was established in 2004, working in the field of paper converting and supplying its products to the local market in addition to some other markets in the region.

Apr, 2004 - Dec, 2006 Sales Manager / Deputy GM Amman-Jordan

Highlights:

• Led the company startup, formulated the organization base, work process and developed overall Company’s strategies and activities.
• Led all projects and plans related to initiate the company products’ portfolio .
• Developed and Overseed day to day company operation activities.
• Analyzed, evaluated markets, consuming trends, opportunities to develop the most efficient marketing mix strategies.
• Provided ongoing coaching to the sales team to ensure the successful implementation of sales fundamentals and distribution in the market to achieve the business goals.
• Established, supervised the sales forecast, monthly sales target, products supply and distribution plans .
• Maintained good relationships with company’s key customers and negotiated large contracts.
• Trained, recruited, motivated the team and conducted performance reviews on a monthly basis.
• Brand positioning, marketing segmentation and directing all marketing and promotion activities.
• Was in charge of preparing sales and marketing department’s budgets and controlling company expenses to meet budget guidelines

NUQUL GROUP (FINE CO.)
The leading producer of paper products in the Middle East. It is a part of the Nuqul Group, which was established in 1952 and brings together 30 regional and global companies, more than 5, 000 employees, and exports its products to 45 markets worldwide.

Apr, 2000 - Apr, 2004 Sales specialist Amman-Jordan

Highlights:

• Was in charge of government tenders, HORECA and B2B customers with special products portfolio and private label.
• Ensured the achievement of monthly target with developing new customers and long term customer agreements.
• Performed sales calls, quotations, negotiating prices, credit terms, and followed up with the products delivery plan.
• Reported the competitors' activities, new products, price changes to take the needed actions.
• Coordinated private labels orders with designer, press company and the factory for production