Mohammad Fakhri Awwadeen, Product Line Manager

Mohammad Fakhri Awwadeen

Product Line Manager

Optimiza

Location
Jordan - Amman
Education
Bachelor's degree, Computer Science
Experience
17 years, 2 Months

Share My Profile

Block User


Work Experience

Total years of experience :17 years, 2 Months

Product Line Manager at Optimiza
  • Jordan - Amman
  • My current job since November 2021

• Provide competitive analysis including analyzing data, market trends, identifies market opportunities, advises on pricing and promotional decisions, and provides recommendations and guidance.
• Act as business advocate responsible for interpreting market trends, generating consumer feedback, identifying growth opportunities, idea generation and communication back to the organization.
• Identify target markets and market penetration strategies.
• Define product strategy including product diversification, features, and options; Translate product strategy into detailed requirements.
• Act as Customer Advocate and Voice of The Customer; Understand the aspects of a customer’s business which applies to our product offerings by capturing and articulating market problems and translating them into market requirements for product management including design, performance needs, features, and options.
• Monitor the creation and development of new products, performing ongoing market research, tracking customer satisfaction, participating in the product decision making process, and measuring product success.
• Discern and generate business cases for product extensions and product enhancements.
• Aware of customer needs, competitors’ product offerings, customer’s buying preferences, and competitive advantage/disadvantage.
• Participate in industry associations to become familiar with the major contractors/dealers in the industry; Plans and attends events for the specific markets.
• Own and drive P&L for product line and provide quarterly reports.
• Managing product releases that introduce new features, and requirements.
• Understand customer pain points to drive technical product requirements from roadmap to delivery.
• Formulating and leading presales technical / functional support activity to prospective clients while ensuring customer satisfaction.
• Proactively scope the technical solution required to address customer requirements, assesses customer’s needs, and recommends optimum solutions, ensuring appropriate support for the proposed architecture.
• Provide coaching and professional development to my team.

Product Owners Head at Magamind IT Solutions
  • Saudi Arabia - Jeddah
  • November 2020 to November 2021

• Create the roadmaps for all products we are dealing with, by full cooperation with all product managers.
• Follow with the product owners the roadmap achievements.
• Provide detailed plan with all services, products, needed certificates and level of partnerships.
• Provide all needed reports for the progress to the direct manager.
• Follow with all Product Owners to manage a portfolio of products and services we are supporting.
• Communicate with the Head of sales and Head of Marketing for any event or session needed to clients or team.
• Develop and enhance positive relationships with the vendors and the team by scheduled visit plan.
• Responsible for achieving the planned targets (Yearly - Quarterly - Monthly) across our portfolio, meeting the planned margin.
• Fully responsible for cooperating with the product owners and make sure that all new product awareness delivered to all sales team.

Western Region Sales Manager at MDS
  • Saudi Arabia - Jeddah
  • April 2014 to November 2020

for Computer systems
http://www.mds-sa.com/ , Jeddah, Saudi Arabia

•Identifying Customer business needs, design and creation of solutions to be sold, primarily as hosted or packaged solutions. These solutions encompass HPE, Microsoft, Citrix, Symantec CommValut, Oracle, and VMware, Backup solution, EMC, Datacenter solutions and disaster recovery.
• Advanced customer service skills and experience in developing, presenting, and deploying complex technical solutions.
•Work with all the business to maximize revenue opportunities, e.g. identify additional sales through cross-selling and up-selling and to maximize solution profitability.
•Aware of what is top of mind for decision makers and what recommendations and technical solutions have been made. Identify who the executive stakeholders are and how much support competitors have attained from those stakeholders.
•Generate sales for a portfolio of accounts and reach the company's sales target
•Interact and coordinate with the sales team and other staff members in other departments working on the same account
•Establish budgets with the client and company
•Supervise the sales team’s daily performance or target and follow up on new or used sales achievements and taking part in casual transactions.
•Responsible for supervising the sales team to achieve operational targets by providing business plans, and monitoring the performance of the sales team to ensure the specific portfolios of business performances are met.
•Work in coaching / mentoring the members of the sales team to deliver a standard of customer care consistently, while taking actions to make room for future growth.
•Implement marketing campaigns and product launch strategies; ensure that all business process standards are observed; oversee the activities of the sales team to ensure their activities abide by the company’s policies and procedures; and execute priorities by ensuring an open line of communication between the sales team and back office team.

Regional Business Development Manager at Moammar information systems
  • Saudi Arabia - Jeddah
  • June 2011 to April 2014

• Develop/manage strong relationships with strategic clients and partners
• Present the company products to clients - Showcase drivers and value that support the business case for the total cost of ownership to the customer
• Responsible for identifying, prospecting and securing business opportunities to support new revenue growth and developing long-term customer relationships.
• Leading proposal development efforts, and other related sales activities, delivering against an annual revenue target.
• Identify client business and performance issues through research and effective consulting/questioning skills

Storage and Backup Solution consultant -Pre-sales head at Moammar information systems
  • Saudi Arabia - Jeddah
  • March 2007 to June 2011

• Liaise with sales and technical staff to provide project system solutions.
• Negotiate technical requirements with customer and suppliers.
• Support sales staff in the preparations of bids and tenders to include site survey and technical clarifications of project proposals.
• Liaise with sales staff and customer during project implementation.
• Maintains technical equipment inventory, control & issue of tools to TSD staff.
• Support account managers and marketing in dealing with the sector, work to measure and achieve satisfaction targets with external and internal customers (sales channels).
• Perform all Pre-sales activities (solution development, solution designing, Pricing...)

Education

Bachelor's degree, Computer Science
  • at Yarmouk University
  • August 1997

Computer Science

Specialties & Skills

Storage Solutions
Disaster Recovery
Backup Solutions
BUDGETING
BUSINESS PLANS
BUSINESS PROCESS
COACHING
CUSTOMER RELATIONS
CUSTOMER SERVICE SKILLS
CUSTOMER SUPPORT

Languages

English
Expert

Training and Certifications

• Symantec Sales Expert -VERITAS NetBackup • Symantec Sales Expert - Symantec Backup EXEC • Symantec (Certificate)
Date Attended:
January 2020

Hobbies

  • Reading