marketing manager
AW Rostamani Group
Total years of experience :14 years, 7 Months
Brand Management:
Leading Marketing for Arabian Automobiles Certified Pre-Owned Car Sales and Service.
Managing Brand and Retail Marketing Campaigns (Offline & Online) for Nissan, Infiniti, Renault and other multi brand certified Pre-Owned Cars.
Handling Media Planning and Media Buying for Pre-Owned Car Division.
Managing Creative, SEO and PR agencies
Managing ties with aggregator platforms for product listings and brand visibility.
Supporting Export Business with digital marketing campaigns for lead generation in key markets.
Managing Marketing calendar, FMI planning and cross functional budget alignment.
Brand Campaign:
#Experience Change- Year 2018
Launched Datsun Brand campaign “Experience Change” with Brand Ambassador, Aamir Khan in Oct’18.
Repositioned Datsun GO & GO+ to revive brand imagery and drive brand awareness, familiarity and overall opinion- Done 4 TVCs with Aamir Khan, revived and repositioned Brand tonality across mediums including in store branding. (Brand Awareness spiked from 89 to 94; Familiarity score -8.1 to 11.4 and OaO from 1.6 to 2.2)
Planned & Implemented tier wise media strategy to optimize the investments and reach out to target audience during launch and sustenance phase.
Activated Experiential Marketing campaign across 33 key cities reaching out to 49 malls and 7 airports.
Won 1st Runner up for best experiential marketing campaign in year 2018- Wow Awards’2018.
Brand Campaign:
#Voteforchange campaign- Year 2017
Launched Brand campaign with Datsun redi-GO to challenge the Entry Segment Market leader in India.
Planned and released 13 TVCs (5 edits for offline and 8 edits for online), to leverage the ‘Change’ proposition on offline and online media.
Worked on Tier specific media strategy across mediums to optimize and ensure brand visibility during the launch and sustenance phases.
Mobilized 268 dealership locations with complete transformation of Instore Branding.
Won Best Experiential Marketing Campaign for Year 2017- The Talking Car (Wow Awards-2017)
Product Campaign:
Datsun GO & GO+ Remix Launch (Limited Edition)-March’18:
Launched Datsun GO & GO+ Remix edition to instill freshness in the product line-up and to ensure enquiries and walk-in at Nissan Datsun dealerships.
Planned and executed media strategy to reach out target audience in top 30 markets contributing to 70% of GO & GO+ volumes through digital and print innovation.
Launched 2 digital films for online media platform.
Experiential Marketing:
Activation: Datsun Experience Zone: Year 2017 & 2018
Successfully launched mobile showroom campaign for high potential markets with low Nissan network. Reached 300 districts and 2000+ locations to offer Brand & Product experience to Prospects.
Total 16 Canters engaged in 4 zones to ensure outreach until tier 3 markets.
Activation: Datsun redi-GO Launch: June’2016
Successfully Implemented Experiential marketing campaign for Datsun redi-GO.
Activated key customer touchpoints (39 Malls, 21 corporate Hubs, 7 Airports, 68 Big Bazaar Retail stores.
Channelized cross promotion with India’s most preferred Airline company- IndiGO: Did 30 Aircraft branding, Air ticket branding, Tarmac coach branding across all major airports.
Introduced IndiGO customer contest to win a free car for all fliers of the airline within one month. Contest was heavily promoted on social media pages and websites.
Invested in Corporate Talent Championship (A corporate Event Property) to engage with employees of 150 corporate offices in 11 cities to demonstrate redi-GO and drive traffic to the showroom.
Activation: Datsun Brand Campaign #ISayYes: Feb’2016
Launched # ISayYes campaign with Datsun GO & GO+ display and demonstration across malls, corporate buildings & college campus activations.
Successfully managed to execute pan India campaign across 27 cities, 41 malls, 39 corporate buildings and 19 Key Engineering and Management colleges.
Received 4800+ Enquiries, 56 bookings through the activations. (Apart from brand awareness exercise)
Retail Marketing:
(Print/Radio/Cinema/OOH):
Responsible for planning and execution of monthly tactical campaign for Datsun Brand.
Handled region wise monthly business KPI’s proposal, Media Investment allocation, VME discussion and alignment during monthly alignment meeting.
*Media Planning & Buying: Agency briefing, plan evaluation and finalization, Coordination/execution and post evaluation through customized questionnaire format.
*Brand Management: Planned & executed branding activities in creating undifferentiated image for the Brand Honda, which creates an entity of its own post the de merger of Hero Moto Corp and Honda.
*Agency Handling: Coordination for all ATL & BTL activities, by independently giving insights and specific focus area for planning and execution.
*New product launches (Activa i) conceptualization, planning, coordinated & convinced management for approvals, execution within timeline & Budget.
*Demonstrated skills in planning, coordinating, executing and measuring the post evaluation of all BTL projects & Events, like College promotion, Canter activities, event& exhibitions, rural mela, POP material etc.
*Planning and execution of cinema campaign for corporate and products across all states to support sales team during festive season.
*Association & Brand Integration-To strengthen the brand and to reach the target audience through customized & integrated activity of ATL & BTL (ETV-Rajasthan ke Superstars, Hindustan-Fresh on campus).
*Magazine promotion- Agency briefing, Plan evaluation and execution of annual plan in accordance to market requirement, developing customized Photo shoots, Brand integrated special editions (MAXIM-MAX 2015) and utilization of digital value ad to enhance visibility of brand.
*Development & Implementation of SOPs for various Marketing processes.
*Participation in conceptualization & briefing of corporate advertisement, story board finalization, shoot, editing and adaptation of TVC in all regional languages.
*Handling product still & video shoot and Audio visual training module for sales training.
*Coordination with finance team for monthly and annual budget reconciliation.
*Responsible for handling HORECA channel in Delhi/NCR.
*Responsible for planning and executing brand promotions, retail offers at partner outlets festive period.
*Responsible for brand visibility and presence through exclusivity and volume based associations.
*Day to day interaction with business partners to ensure maximum movement of SKU’s.
*Tracking competition activities and sharing the weekly report with Institutional sales & brand team.
*Responsible for developing marketing strategy and promotion plans to enhance brand awareness and drive footfall.
*Responsible for print, radio & digital promotion and tracking the effectiveness through leads and walkin as key KPI's.
*Responsible for developing and implementation of consumer engagement activities within the assigned budget.
*Responsible for developing activity schedule on monthly & annual basis & handling annual marketing budget.
*Responsible for corporate tie up & sponsorships for the events and support in corporate sales.
*Responsible for developing POSM, Cinema and mall branding etc.
I was part of German language festival during my master's programme. Headed Institute of management studies as general captain in sports. Received best performance award from managing director of PVR cinemas wherein I have started my professional career. Active participant in Kaizen (Change for good) activities in my current organization.
Bachelor of Business Administration
