Mohammad Issa

• Spearheading comprehensive 360° digital marketing strategy and
execution, driving brand awareness, engagement, and high-quality
lead generation.
• Leading a multidisciplinary team and managing relationships with
agencies to deliver cohesive, targeted campaigns aligned with
business objectives.
• Crafting quarterly strategic digital marketing roadmaps, aligning
forecasts and campaign calendars with product launches and
corporate goals.
• Presenting actionable insights and strategic recommendations to
senior leadership, leveraging data analytics for informed decision
making.
• Directing sophisticated CRM and marketing automation solutions
through Salesforce Marketing Cloud, implementing personalized multi
channel customer journeys.
• Driving global SEO/SEM initiatives, significantly improving keyword
rankings and organic search visibility.
• Executing tailored full-funnel marketing campaigns across Meta,
Google, Programmatic, and Offline channels, matching buyer intent
and lifecycle stages.
• Managing omnichannel engagement strategies leveraging WhatsApp,
SMS, Email, and social media, significantly improving customer
interaction rates.
• Overseeing creative asset development, continuous A/B testing, and
rigorous optimization of digital properties and landing pages.
• Developing advanced audience segmentation frameworks to enhance
targeting precision and content relevance.
• Optimizing campaign performance through robust analytics
dashboards, meticulously tracking ROI and adjusting strategies to
maximize efficiency.
• Managing substantial media budgets, achieving marked reductions in
Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) while
boosting Lifetime Value (LTV).
• Ensuring digital brand strategies cohesively align with Deyaars brand
identity across all digital touchpoints.
• Collaborating closely with IT and Business Excellence teams to align
digital initiatives with broader enterprise transformation strategies.
• Conducting comprehensive training sessions on digital marketing best
practices, Salesforce Journey Builder, and campaign tracking
techniques.
• Enhancing user experience (UX) and user interface (UI) designs to
drive higher engagement and conversion rates.
• Leading the adoption and integration of emerging technologies and AI
driven tools to enhance marketing agility and innovation.
• Leading content and brand creation, overseeing the execution of
printed materials and comprehensive online and offline media buying.
• Overseeing social media content planning and the execution of content
calendars to maintain consistent brand voice and engagement.

• Appointed to lead the companys pioneering Salesforce-based CRM and
marketing automation implementation, achieving significant
enhancements in customer experience.
• Directed digital transformation initiatives, integrating automated
solutions and self-service tools that dramatically improved customer
journey efficiencies.
• Coordinated cross-functional teams including IT, Marketing, and Sales,
driving extensive process reengineering and successful CRM platform
adoption.
• Managed ongoing digital marketing activities, including strategic
campaign planning, audience segmentation, lead generation, and
detailed performance analytics.
• Implemented comprehensive email marketing and WhatsApp
communication automation through Salesforce Marketing Cloud,
achieving higher customer engagement rates.
• Actively contributed to strategic planning, data integration, and
executive reporting, ensuring alignment between marketing operations
and corporate objectives.
• Led content and brand creation efforts, overseeing the execution of
printed materials and media buying for both digital and traditional
channels.

• Functioned as acting Projects Marketing Manager for core business
units, directing strategic and operational marketing activities.
• Led integrated digital marketing programs include website
management, social media initiatives, email marketing campaigns, and
advanced CRM automation.
• Executed targeted lead-generation strategies utilizing SEO, SEM,
programmatic media, and optimized landing pages, resulting in
measurable growth in qualified leads.
• Produced high-impact marketing collateral, persuasive sales
presentations, and business proposals supporting strategic business
development.
• Managed marketing budgets coordinated campaign schedules, vendor
relationships, and ensured seamless campaign execution.
• Conducted detailed market and competitive analyses, supporting
robust pricing, positioning, and messaging strategies.
• Successfully organized offline marketing activations, trade events, and
exhibitions that directly support brand visibility and sales objectives.
• Ensured consistent brand messaging and positioning across all digital
and traditional marketing touchpoints.
• Supported bilingual content creation (Arabic and English), tailoring
communications to diverse audience segments.
• Regularly analyzed campaign performance data, deriving actionable
insights to optimize future marketing initiatives.
• Managed social media content planning and execution, ensuring
alignment with overarching brand strategy.

• Managed comprehensive 360° marketing programs across three
subsidiaries (HPBS, HBF, EB), aligning brand strategies with corporate
growth targets.
• Directed brand management, development of marketing materials,
sales proposals, and corporate presentations.
• Managed public relations, media buying, digital marketing strategies,
and robust social media management.
• Executed impactful events, seminars, and exhibitions, enhancing
corporate visibility and engagement.
• Led content and brand creation initiatives, managing the execution of
printed materials and overseeing online and offline media buying.

• Ensured rigorous adherence to corporate branding guidelines across all
marketing channels.
• Planned and executed marketing campaigns, developed creative
concepts, and produced impactful content.
• Collaborated closely with retail and digital teams, overseeing
promotional content and digital channels.
• Managed comprehensive event logistics, vendor relations, and post
event performance reporting.
• Managed content and brand creation, overseeing execution of printed
materials and media buying.

• Developed and implemented strategic marketing campaigns,
significantly improving brand visibility and profitability.
• Led detailed event management activities including internal/external
conferences, trade shows, and virtual events.
• Managed vendor negotiations, logistics coordination, sponsorship
engagements, and media relations.
• Created professional marketing materials and campaign analytics,
consistently meeting ambitious growth targets.
• Managed brand and content creation, executed printed materials, and
oversaw both digital and offline media buying efforts.