Senior Digital Media | Analyst
Sharjah Investment and Development Authority
مجموع سنوات الخبرة :9 years, 8 أشهر
Accomplishments:
• Played a key role in developing compelling advertisements through the Business Manager Of all the Social Media platforms covering more than 15 accounts handled by the department.
• Exhibited subject matter expertise in Media and Adtech space for creating custom ads for retargeting website visitors using Social Media pixel codes and Google Tag Manager.
• Successfully designed a retargeting strategy for Google using Google Ads Manager and serving the right message to the right audience.
Responsibilities:
• Developing strategic and innovative campaigns, targeted Ads, and robust social media campaigns/strategies across all platforms and implementing structured Social Media guidelines for the department.
• Providing full-spectrum marketing and advertising services - managing day-to-day operations for various social media platforms; developing persuasive content and effectively promoting it through social advertising.
• Driving impactful business growth through social media, reviewing Social Media numbers across all the platforms to improve ROI and drive targeted leads.
• Creating unique influencer marketing strategies and finding innovative ways of reaching people and utilizing social advertising to engage, inform, and convert the specific customers.
• Collating and reviewing detailed monthly reports generated by the Emplifi management tool (Daily Prime Time analysis, Weekly Engagement Rate reporting), evaluating strengths and weaknesses and redirecting strategies to focus on growth, engagement, competitive and performance analysis.
• Writing, editing, and publishing daily content that is top-notch and striking the right connect with community members to derive positive results.
• Devising a Social Media budget for every event/campaign and ensuring the campaign remains on budget at all times.
• Preparing and presenting monthly reports for management review and decision-making.
• Representing the organization in events, promoting a positive brand image and leading activations for social media live coverage.
• Liaising with the PR department for publishing a unified press and formulating a consolidated monthly content plan and strategy.
• Combining marketing expertise and knowledge of the digital world to deliver dramatically improved results across the corporate website and social media
Accomplishments:
• Progressive and inventive business leader known for translating brand strategies into unparalleled results through the latest social media tools, extensive live coverages, and disciplined daily activities.
• Created compelling marketing campaigns by thoroughly understanding clients' brands, market dynamics, and the brand's tone of voice with the fans to help shape go-to-market plans.
Responsibilities:
• Enhanced the use of digital tools, monitoring local/global trends, and building capabilities into newer digital products and services to improve customer engagement, lead generation, increase operational efficiency, and strong community engagement activities.
• Made concerted attempts for delivering high-quality marketing content and campaigns that not only disseminate useful information but also does so in a manner that is engaging and arresting.
• Set the long-term vision, and strategies and drove delivery of innovative, high caliber, and high-quality marketing presentations to maintain a solid media presence.
• Maintaining top-level contact with internal/external partners, clients, and stakeholders to deliver on strategy as well as building a strong professional network to drive incremental revenue opportunities.
• Preparing monthly performance reports, tracking media sales, analyzing market trends and competitor activities to design counter strategies and always excelled in surpassing client requirements. Additionally kept the client updated through monthly and weekly reports.
Accomplishments & Responsibilities:
• Instrumental in administering social media accounts, creating/publishing content (for Facebook, Instagram, Twitter, and other Social Media platforms in both languages English and Arabic), managing posts, and responding to followers.
• Cohesively managed the brand image to achieve the marketing goals - managed weekly content calendar and ensured unified Social Media strategy designed after social media audits, establishing social media framework and convincing brand persona and voice.
• Designed posts using Photoshop, Illustrator, and Canva.com and kept up-to-date with the latest digital trends on social media and observed the brand performance on the Internet using listening tools such as Run Facebook and Instagram Ads.
• Masterfully conveyed messages to connect with the target audience curated top-quality content, and monitored the URLs shared on social media to review the number of clicks the link generated.
• Managed social media channels, analyzed and reported Facebook Insights: Reach, Page views, Posts, and People’s demographics. Contributing to evolving the strategy, leading content development, planning, and operations for executing and measuring online media, information sources, and social channels.
• Strategically grew and developed an audience by promptly responding to people on the platforms and attained 100% results. Fully equipped to deal with positive and negative situations and created responses in anticipation.
• Owned the brand voice and engaged followers and customers through social, content, culture, and brand activation.
Other Professional Experience
• May 2013 - May 2014: Operation Coach, Sacoor Brothers - Dubai
• Jan 2013 - Apr 2013: Event Executive, Montage Promo - Dubai
• Bachelor's degree, Marketing, Skyline University College (2008 - 2012)