General Manager - Pakistan
REDA Industrial Materials
Total years of experience :14 years, 4 Months
2009 - Present REDA Industrial Materials
General Manager - Pakistan
REDA, is active in 32 countries, involved in distribution of Specialty Chemicals. We
have products for various industries like, Petrochemicals, Oil & Gas, Personal Care
& Pharma products, Textiles, Plastics & Polymers, etc.
1 I am heading the operation of REDA in Pakistan with the help of my Team.
2 My Job is to run Business based on the policies and strategy of the company and to monitor the profits, and have ownership of P&L.
3 We evaluate all the products before we go into the market, by conducting a
survey. The main focus of evaluation is the return on the efforts done, and to judge if the project is worth doing.
4 To keep on encouraging the team and to help them if they need me to close the deals, kick start any new project, products or industry.
5 To see how we can always keep an edge over other competitors, with services or with value added products.
6 In general to flourish a stable and strong foot holds of REDA in Pakistan.
7 I travel very frequently to attend the by Annual regional meeting of REDA, to attend exhibitions, to attend trainings and to meet our suppliers in different parts of the world.
8 I have been able to establish REDA from scratch to USD 15 Million annual
turnover in 2013 maintaining GM between 15 - 18%.
9 Established a team of 22 People in different industries and operational positions.
10 Established a good Data Base of customers including global players like, P&G,
UNILEVER, COCA COLA and many more.
SKILLS AND ACTIVITIES
1 Full command on Microsoft office.
2 Frequently speak English, Urdu, Punjabi and Gujrati.
3 After professional responsibilities most of the time is being spent with family & friends.
2000 -2009 POLYMER ACCESS (PVT.) LTD
G.M. Sales & Marketing
PolymerXS Pvt. Ltd: Involved in indenting business since eleven years in the field of thermoplastics, Thermosets and specialty chemicals.
1 Polymer XS has three further sister concern companies i.e. Ressichem
Construction Business, General Trading and Power Tools; each division has its
own managing setup.
2 Being a team leader for sales and developments for polymers, my scope of work
is managing team, sales, sourcing, import, customer service & other commercial
issues.
3 Worked with the same company in other departments, like consumer business,
where we re-launched Araldite in Pakistan, for three years. I worked as a team
leader and played a important role in boosting the sales. Was also responsible to develop epoxy business for ADITYA BIRLA, Thailand.
4 Later I was shifted to another department for the developmental work for Non
Textile Silicone range from GE Bayer Silicones in Pakistan.
5 Then after 2 years, was appointed to take care of TASNEE Petrochemicals, for their Polypropylene & Polyethylene plastic resins in Pakistan.
6 I was also managing the Sales and marketing of Sabic Innovative Plastics.
7 In Short I was looking after the whole sales of PolymerXS, Managing customer
services, correspondence with the supplier was directly done and eventually
striving to maintain a good name in the industry.
8 Attended technical / sales trainings and exhibitions in Europe, Fareast, Africa & UAE.
9 Attended and represented annual agents meetings on behalf of the company.
10 Hosting principals from abroad as a common practice.
11 Our Major Suppliers include, Sabic Innovative Plastics, Aditya Birla Chemicals
Thailand, Polymer Latex GmbH, Tasnee Petrochemicals, and Momentive
Performance Materials etc.
AFFILIATED WITH PUNJAB UNIVERSITY Business Studies and Management Achievement: Developed better growth vision.
ENDORSED BY SIND BOARD OF TECHNICAL EDUCATION Basic Technical Studies in Polymers and Process Understood and learned the basic polymer application, scope, engineering and process.
