Mohammad Khalaf

• Oversee the daily operations of the powered access equipment rental in KSA.
• Ensure the maintenance, logistics, and customer service are up to par.
• Develop and implement strategies to meet or exceed business goals and
revenue targets.
• Manage budgets and set performance objectives for the region.
• Recruit, train, and support sales team and service engineers staff.
• Negotiate contracts and manage relationships with suppliers and clients.
• Ensure compliance with the company policies.
• Analyze market trends to identify new growth opportunities.
• Prepare and present sales and operational reports to senior management.

• Achieved regional sales objectives by coordinating sales team, developing
successful strategies, and servicing accounts to strengthen business
relationships.
• Collaborated with senior executives to evaluate performance in regional
areas and develop strategies to expand revenue generation.
• Finalized sales contracts with high-value customers.
Mohammad Marwan Khalaf
• Effectively recruited and hired highly talented individuals bringing
exceptional skills and expertise to the sales team.
• Developed sales strategy based on research of consumer buying trends
and market conditions.
• Generated detailed sales reports and forecasts to analyse performance
and track progress.
• Developed and managed budgets to confirm the proper use of resources
and maximize profitability.

• Showcased product features to customers and discussed technical details to
overcome objections and lock in sales.
• Educated customers about product features and benefits to aid in selecting
the best options for each individual’s needs.
• Created professional sales presentations and seminars to effectively
demonstrate product features and competitive advantages.
• Generated weekly and monthly reports on sales performance to provide
recommendations to meet sales goals.
• Utilized CRM software to manage customer accounts and track performance
metrics.
• Negotiated contracts with clients and developed relationships with key
personnel.
• Developed and maintained a comprehensive understanding of products,
services, and competitors to enhance sales presentations.
• Maintained and owned any certification requirements, supporting company
vendor accreditation.

• Crafted and delivered persuasive presentations and demos communicating
value propositions to prospective buyers to close leads.
• Negotiated contract and tender terms and conditions with clients, verifying
agreements satisfied customer and company needs.
• Worked with product teams to create specification sheets and sketches for
customer approval, initiating production activities for placed orders.
• Tracked orders from supply chain to delivery, updated customers on the
current process, and sought after-service feedback to improve customer
experience.
• Discussed equipment needs and system requirements with customers and
engineering teams to provide better sales support and offer customized
solutions.
• Attained sales goals and quotas by generating high-quality leads, following up
after initial contact, and securing and fulfilling customer orders.
• Furnished potential buyers with pre-sales technical assistance and product
education, applying persuasive and negotiation skills to secure orders.
• Closed customer orders using technical presentations to explain products and
services to potential clients.
• Recommended new and improved products to customers and explained
benefits, outlining applicable promotional offers to drive purchases.

• Wrote and provided technical instructions for machine operators to follow
specifications and comply with procedures and guidelines.
• Monitored engineering process from conceptual phase through construction,
helping to execute projects on time and within budget.
• Identified, formulated, and generated solutions to emerging issues by testing
and evaluating theoretical designs and concepts.
• Enforced strict controls to keep projects within set timelines and budgets,
minimizing delays and unnecessary costs.
• Executed experiments, assessed data, and interpreted results to refine
manufacturing processes and products.
• Kept up-to-date knowledge of relevant regulations to verify work complied with
legislation.
• Surveyed mechanical systems and equipment to guarantee excellent working
order.

• Assessed design concepts for mechanical components to confirm suitability
and fit on various machinery.
• Understood and observed engineering-related regulatory standards in
operations, resulting in high-quality mechanical components.
• Studied and Researched engineering subjects to understand the composition,
design, and use of different materials in machinery.
• Applied different amounts of pressure, force, and heat to materials to check
suitability for mechanical engineering requirements.