Mohammad Khan, Country Sales Manager

Mohammad Khan

Country Sales Manager

CaliberBrands FZE

Location
Saudi Arabia - Jeddah - Um As-Salam
Education
Master's degree, Marketing & Retail
Experience
14 years, 5 Months

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Work Experience

Total years of experience :14 years, 5 Months

Country Sales Manager at CaliberBrands FZE
  • Saudi Arabia - Riyadh
  • My current job since October 2020

- Forecast market potential & plan inventory for each product category across brands
- Prepare annual marketing calendar
- Plan & direct the 4P of marketing
- Track & achieve targeted market share for each product
category across brands
- Drive ecommerce sales & manage Amazon vendor &
marketing services
- Onboard new sales channels
- Oversea the GP for distribution & Direct-Import partners
- Train regional sales teams on new brands & products
- Manage active business relations with all stakeholders
- Oversee after-sales services

Business Development Manager at Shahabuddin Trading Est.
  • Saudi Arabia - Jeddah
  • January 2020 to September 2020

- Generate & pursue sales leads
- Develop new marketing initiatives & increase client base
- Conduct product presentations & demos
- Meet with potential customers and develop business proposals
- Develop & maintain customer relations & contracts
- Manage after-sales services
- Ensure achievement of periodic sales targets
- Identify evolving market requirements and align business
product portfolio
- Generate periodic sales projection report

Category Manager at Dukan Retailing Company
  • Saudi Arabia - Jeddah
  • November 2018 to May 2019

- Generate & pursue sales leads
- Develop new marketing initiatives & increase client base
- Conduct product presentations & demos
- Meet with potential customers and develop business proposals
- Develop & maintain customer relations & contracts
- Manage after-sales services
- Ensure achievement of periodic sales targets
- Identify evolving market requirements and align business
product portfolio
- Generate periodic sales projection report

Area Sales Manager at Dukan Retailing Company
  • Saudi Arabia - Jeddah
  • October 2015 to November 2018

- Manage productivity of 50 colleagues
- Manage achievement of periodic sales goals
- Ensure operational compliance with the regulatory authorities
- Manage inventory, budget & unit productivity goals
- Ensured a fair & diverse staffing policy
- Developed & conducted classroom & field courses trainings
- Conducted induction & mentoring for new area sales
managers
- Developed site feasibility & selection study for expansion team
- Managed new business unit’s development & openings
- Developed & implemented in-store marketing techniques
- Communicated with suppliers, negotiated prices, discounts,
rebates, credit terms and shipping
- Selected & proposed products for weekly promotions
- Evaluated cost & quality of products and compared market
competition to identify retail selling price
- Liaised with suppliers to organize product marketing
campaigns
- Analyzed sales reports to evaluate promotions & direct future
efforts

Training Supervisor at AlBaik Food Systems
  • Saudi Arabia - Jeddah
  • January 2011 to September 2015

- Spearheaded the development of annual training goals & budget
- Developed & maintained training policies, procedures, training curriculum & annual training calendar
- Coordinate with external trainers & certification agencies
- Conducted management level trainings
- Supervised the management of the Albaik learning center
- Developed standards & specifications for all training facilities in
Albaik learning center, restaurants & licensee training centers
- Developed & maintained Albaik training quality policy &
procedure integrated with company quality management
system
- Supervised the management of training quality assurance
system in restaurant training cells, Albaik learning center &
licensee training centers
- Developed training systems for pre-opening function in the
expansion initiative
- Developed & maintained licensee training objectives &
standards and trained licensee training team
- Supervised the functional alignment & the training quality
verification of the licensee training programs
- Developed the manpower plan & the associated budget for
meeting new manpower training & development requirements
in the expansion initiative
- Developed the standards & specifications for the training &
ensured their compliance in all new training facilities

Service Recovery Agent at TNT Express
  • Saudi Arabia - Jeddah
  • February 2007 to March 2008

- Generated reports of the service failures and assigned them to the team members
- Collected all records of cases filed & closed and reported back on the team’s monthly performance
- Coordinated with customs team & consignees for clearance
- Actively participated in global coordination on consignments pickup, transit and delivery
- Developed standard for operating procedure of the service recovery team
- Developed and implemented standards for generic correspondence on emails for efficiency
- Designed and conducted orientation training for the new recruits
- Conducted soft skills training for handling customer complaints
- Conducted functional training on logistics, operations, customs clearance, market survey, service promotion and client service

Office Manager at Fast2Surf
  • Saudi Arabia - Jeddah
  • July 2006 to January 2007

Handled all office administration related tasks & documentations
‐ Responded to all prospective client’s correspondences
‐ Researched & provided sales leads for sale managers
‐ Headed the main liaising task with service/product suppliers
‐ Gathered quotes on business required products & services and
presented their comparative analysis to general manager
‐ Handled office invoices, prepared claims for the general manager
‐ Collected reports from sales managers & generated monthly sales
report to present to the general manager

Education

Master's degree, Marketing & Retail
  • at I.K. Gujral Punjab Technical University
  • January 2024
Bachelor's degree, Commerce
  • at Jamia Millia IslamiaCentral University
  • January 2024
High school or equivalent, Commerce
  • at International Indian SchoolC.B.S.E
  • January 2024

from

Higher diploma, Restaurant And Institution Management
  • at National Restaurant Association Educational Foundation
  • August 2014

Specialties & Skills

Franchise Relations
Job Planning
Staff Training
Marketing
Department Management
COMPARATIVE ANALYSIS
PRESENTATIONS
BUSINESS DEVELOPMENT
FUNCTIONAL TRAINING
PRODUCT MARKETING
QUALITY ASSURANCE
MARKETING
BUDGETING
QUALITY
COMPETITIVE
HUMAN RESOURCES
supply chain
Distribution
Retail Sales
Inventory forecasting & planning
Promotion planning & execution

Languages

Arabic
Beginner
English
Expert
Hindi
Expert
French
Intermediate

Training and Certifications

ServSafe (Certificate)
Date Attended:
October 2013
Valid Until:
September 2016
ISO 22000:2005 (Training)
Training Institute:
Intertek
Date Attended:
July 2012
Duration:
60 hours
ManageFirst Professional® (Certificate)
Date Attended:
July 2014
Project Management Professional workshop certificate (Training)
Training Institute:
Knowledge Square Training Center
Date Attended:
February 2020
Duration:
35 hours