Mohammad Lweis

Sales & Distribution Director at Masdar Alhayat For Food Industries

• Saudi Arabia - Riyadh
• My current job since December 2015

Marketing & Development Manager at Masdar Alhayat For Food Industries Ltd.

• Saudi Arabia - Riyadh
• June 2011 to November 2015

 Develop the Company Marketing Strategy and Plans in terms of growth, New Products, Revenues, and Profits  Manage the Marketing Mix in terms of Products, Prices, Distribution, and Advertising.  Monitoring the Market trends, and consumptions.  Manage Marketing & Business Development Budgets, and ensure Timely delivered reports.  Approving Visuals, Packages, and POS printings.  Develop Marketing Guide Lines  Make Customer Focused Decisions  Creating New Business Opportunities through researches, exhibitions, contacts, and market demand.  Maintain & develop current customers by satisfying their requirements on product and service levels.  Explore New Opportunities to achieve growth and profit targets

MODERN TRADE MANAGER at SAUDI MALCO GROUP LTD

• Saudi Arabia - Riyadh
• November 2008 to May 2011

 Execute Sales plan and achieve the sales volume, net revenue, market execution and customer service objectives
 Convert sales, net revenue and market development objectives to subordinates
 Provide continuous coaching to all subordinates and ensure they are properly equipped, trained and motivated to achieve their objectives.
 Develop strong relationship with Key Accounts within the Region
 Monitor and report competitive activities regularly,
 Implement company merchandising and Plan o gram in all key outlets .
 Design and implement promotions and maximize business through least cost to the organization.
 Look at long term contractual agreements with these set of outlets to gain competitive advantage both in terms of visibility and also in terms of business terms.
 Manage set of Reportees and motivate them to deliver business.
 Develop and keep updated account plan to the company standard for all accounts
 Issue a promotion calendar on a trimester basis as per company guidelines.

Marketing & Sales Manager at Al Watania for Industries

• Saudi Arabia - Riyadh
• June 2007 to October 2008

 Establish Marketing and Sales Strategies, Goals, & objectives to ensure revenues, market share, and product profitability.
 Develop and execute Marketing and Sales plans and programs, both short and long term, to ensure the profit growth and expansion of company products.
 Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize the effect of competitive activity.
 Plan and overseas the organization’s advertising and promotion activities including designs, print, electronic, media, and others .
 Develop and recommend pricing strategy for the organization which helps in achieving the greatest market share over the long run.
 Achieve satisfactory profit / loss ratio and market share in relation to pre-set standards and to generate specific trends within the industry and the economy.
 Ensure effective control of marketing results and that corrective actions take place.
 Recommend changes in basic structure and organization of marketing to ensure effective fulfillment of assigned objectives.
 Manage, direct, coordinate, train, and evaluate subordinates in the marketing department.

Marketing Manager at Al Watania for Industries

• Saudi Arabia - Riyadh
• January 2001 to June 2007

 Establish marketing objectives to ensure market shares and brand image.
 Execute marketing plans and programs, both short and long term, to ensure the profit growth and expansion of company products.
 Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize the effect of competitive activity.
 Plan and overseas the organization’s advertising and promotion activities including designs, print, electronic, media, and others .
 Work with advertising agency and oversees copywriting, designs, layouts, and production of promotional materials.
 Work with packaging suppliers and oversees amendments, new prints, and new designs for our current or developed products.

 Develop and recommend pricing strategy for the organization which helps in achieving the greatest market share over the long run.
 Achieve satisfactory profit / loss ratio and market share in relation to pre-set standards and to generate specific trends within the industry and the economy.
 Ensure effective control of marketing results and that corrective actions take place.
 Evaluate market reactions to advertising programs, merchandising policy and product packaging to ensure timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
 Recommend changes in basic structure and organization of marketing to ensure effective fulfillment of assigned objectives.
 Conduct marketing surveys on current and new product concepts.
Manage, direct, coordinate, train, and evaluate subordinates in the marketing department

Marketing & Sales Manager at Conserves Modernes Chtaura s.a.l.

• Lebanon - Bekaa
• January 1997 to December 2000

 Setting Marketing and Sales Plans of the company for local & export markets.
 Executing the approved plans in coordination with agents and Distributors .
 Setting Targets of sales per : Region, Market, Agent, Product, Sales Manager.
 Monitoring achievements and recommending solutions in coordination with the concerned people.
 Monitoring profitability of product categories, and suggesting corrective action plans for non profitable items.
 Participation In National & International Exhibitions.
 Market visits to agents to develop relation and business with them (KSA, Kuwait, Qatar, UAE, Jordan, Germany, France )
 Implement training course for new agents sales team.