Commercial Sales Manager
Coca-Cola
Total years of experience :19 years, 7 Months
Handling a business of 10 Mn Cases equivalent of $24 Mn (80% of Country Volume). Have been assigned the bigger role as a step to grow to senior management role.
- Leading sales and Merch. team to achieve Budgeted Sales Volume, Revenue.
- Developing & Implementing the Annual Sales & Marketing plan.
- Drive Market Share, Numeric & Weighted distribution.
- Negotiating & finalizing the Trade Agreements with MT and Other Key accounts, in order to generate a profitable business.
- Sales Team Capability Building- Trainings, Coaching & Feedback.
- Sales Force Effectiveness(SFE).
- RTM(Route to Market) implementation.
- Responsible for in-store visibility/interception points/planograms, branding activities & all promotion displays for generating incremental volumes.
- In-depth analysis Brand wise/Pack wise/Flavor wise to arrive at the right product mix for various accounts.
- Additional responsibility of Handling business relations with Qatar Airport (Qatar Airways, Duty Free and SSP food court)
Held various position in Pepsico India.
M.B.A.