Mohamed Masry

Oversee and manage Digital communications and content marketing strategies, lead efforts of brand reputation management on digital media.

- Oversee the content presented online on websites or Social media and lead social media team to generate high quality and efficient content thru a content strategy that reflects business goals.
- Work with Head of Communications to create digital content strategies which will help to obtain business objectives
- Manage a team of digital content executives and copywriters
- Manage all aspects of content production and maintenance for all clients, including blogs, articles, white-papers, email marketing, imagery, and videos
- Create a content calendar which will return maximum ROI for business
- Manage all aspects of the content marketing process, ensuring all content is promoted to the right audience
- Work with the analytics team to analyze content performance and suggest improvements
- Ensure all content produced meets the client’s objectives and accurately reflects their tone and brand
- Oversee all relationships with external content producers, taking full responsibility for the commissioning, editing, and delivery of all outsourced content
- Ensure delivering content on time and to budget

Responsible for write, revise and proofread all Almarai Arabic external and internal communications to unify the tone of voice and consistency and to make sure that all communications are error free. These communications include; social media content, video scripts, corporate advertisements, press releases, brochures, annual report and website content.

Prepare the editorial plan for Al Yaum specialized issues and supplements, which contains 14 issues per year.
I had the responsibility of deciding which news stories are printed in the magazine. Long before the magazine is published, I assign reporters to cover the news, checks for accuracy and fairness in the newspaper's articles and writes headlines.

Prepare the press coverage for the governor activities and write his speeches, set up media conferences and handling media relations affairs.

Worked as a reporter for Al-Arabiya website covering Egyptian political and public affairs.

Worked as a reporter in Cairo covering Egyptian local and political affairs.

Daily responsibility of deciding which news stories are published online, cover the news, check for accuracy and fairness in news articles and write headlines.