Mohammad Salman

Leading al corporate marketing, brand strategy, events, and strategic allance development
for one of Qatars landmark
mixed-use destinations
+ Secured 24+ governmental and corporate strategic partnerships within the first year, including Snoonu
Royal Club, Msheireb Properties Hotels, Msheireb Properties Residents, Esaad UAE, and Doom Saudi
Arabia
+ Developed and executed full funnel marketing campaigns spanning digital, OOH, and experiential channels
to drive footfal, tenant awareness, and brand positioning
+ Organised and produced flagship brand activation events and corporate networking experiences,
establishing Doha Oasis as a premium destination for B28 and lifestyle engagements
+ Built and managed a partner ecosystem across retail, hospitality, government, and lifestyle sectors —
unlocking co-marketing opportunities and shared audience reach
+ Defined the corporate partnerships framework and onboarding playbook now used as standard across al
incoming strategic partners

The Blue Group is an umbrella hosting under it several businesses. Mainly targeted through Retail.

Established in 1979 with Sports Corner - a local Qatari Sport department store. Falling under Adidas and Adidas Originals.

Through the end of 20th century and beginning of 21st century Sports Corner hosted more than 20 International brands.

By 2021 more than 13 Sports Corner brands falling under one department store have opened in Qatar - targeting geographic areas like Doha, Al Wakrah - & Al Khor.

- Under The Blue Group falls a group of international brand doors:

1- Adidas
2 - Adidas Originals
3 - Laura Ashley
4 - Geox
5 - Laura Ashley
6- Adidas Factory Outlet
7- Sports Corner

Main Responsibilities:

- Full Trade Marketing & branding of new concept stores for Sports Corner.
Flagship Store : Salwa Road - Doha Festival City - & Medina Centrale The Pearl



- Managing the communication between Retail Head and Buyers to ensure the marketing of new season buying and yearly Marketing/Retail Calendar.

- Coordinating with Visual Merchandising department on the window concepts of Sports Corner campaign concepts and brands concepts.

- Representing The Blue Group to external contacts and clients.

- Engaging with Mall Managements to ensure as a tenant we have the full exposure via Offline/ & Online Media.

- Procuring for Trade Marketing Materials for In Stores.

- Coordinating with FIFA on Official Licensed Products for- FIFA World Cup Qatar 2022- designs and marketing activations in Doha Qatar.

- Coordinating with Internal creative team of designers to achieve the maximum output in terms of design and deliverables.

Zero-base development of a national strategic marketing framework for a newly established govermmental body
+ Designed and implemented a full brand architecture — defining core essence, mandated messaging, and
official visual identity to reflect public value and national mission
+ Secured a high-profile promotional partnership with a major intemationa airline carrier as part of a national
visiilty strategy
+ Developed a three-year integrated public outreach mandate spanning digital platforms, social media, and
offine channels
+ Delivered a rigorous three-year operational marketing budget aligned with governmental compliance and
strategic objectives.

+ Led trade marketing and branding across 15 Adidas stores and 3 Factory Outets in Qatar, ensuring
consistent brand execution across al touchpoints
+ Spearheaded marketing activations for FIFA World Cup Qatar 2022 — coordinating exclusive in-store
designs, window displays, and campaign tie-ins
+ Managed communication flow between the Retail Head and Buyers to synchronise marketing strategy with
seasonal buying calendars
+ Directed extemal agency briefs and internal creative reviews to deliver seasonal campaigns aligned with
global brand guidelines

+ Oversaw seasonal campaign planning and execution for a portfolio of intemational fashion brands across
Qatars leading multi-brand retail group
+ Managed corporate sponsorships and brand partnerships for local and regional events, growing Salams
community presence and media visibly
+ Developed and maintained social media content calendars across all brand accounts, increasing
engagement and growing organic followership
+ Collaborated with design teams on a full website revamp — delivering a modernised, brand-aligned digital
presence

+ Planned, managed, and executed Red Bul sport and lifestyle events portfolio in Qatar
— from grassroots.
activations to large-scale brand experiences
+ Developed athlete and ambassador relations, coordinating talent appearances, endorsements, and
community engagements aligned with Red Bulls culture of performance
+ Collaborated with regional and global teams to localise intemational campaigns while maintaining brand
integrity and energy
+ Managed event logistics, vendor relationships, permits, and post-event reporting for a high-frequency
annual calendar