Manager - Business Unit
Axact
Total years of experience :13 years, 6 Months
○ Sales Analysis, forecast And Management,
○ Sales Target Optimization, Execution & implementation.
○ Sales Lead generation under B.A.N.T process.
○ Implementing sales strategies churn rate, B.P, B.O.F.U, Buyer Persona, Closing Ratio, Cross selling, Up-selling, commissions, Conv-ratio, C.A.C ratio, GPCTBA/C&I & L.T.V.
○ Preparation & presentation of expenditure, R.O.I, R.O.M.I, S.T.A & S.G.A, Project and agent analysis reports to unit head & CEO.
○ Marketing Intelligence (Competitor Analysis & Market Research).
○ Marketing Mix including,
• Promotion (Digital Marketing-Direct "Email, S.M.S, Whatsapp" & S.M.M "Fb, LinkedIn").
• Pricing (Budget Planning and Optimization for Promotion).
• Process (Audit & Analysis of Sales Team Proficiency and overall project analysis.
○ Get monthly and annual sales and gap targets Achieved.
○ Provide regular feedback on the market & competitor activities to the management via prompt and regular reporting.
○ Working closely with the sales, admin and marketing domains as a team player.
○ Enhance customer base in the designated region while managing S.L.A's & A.I.D.A process.
○ Operation management role
• Supervise and coordinate activities of sales & promotion staff (Hiring, Appraisals, Motivation Sessions, Training & Termination)
• Preparation and implementation of staff's job descriptions, assessments and promotions,
• Maintain budgetary and expenditure controls and make recommendations.
• Liaison with relevant departments for Maintenance of M.I.S & C.R.M systems
• Locate suitable business opportunities and negotiate initial quotations & agreements.
• Provide and maintain work stations and other facilities, including systems and facility equipment.
• Sales Analysis And Management (D.O.D, D.O.W & W.O.M with monthly and quarterly analysis with close eye over S.T.A & S.G.A's "sales trend & sales gap")
• Sales Target Optimization.
• Sales target Execution & implementation (lead management for sales team and need based sales boost strategies development).
• Getting monthly and annual sales and profit targets Achieved (every time).
• Marketing Intelligence (Competitor Analysis, S.W.O.T & P.E.S.T analysis with help of Market Research, working with marketing dept finding the best set of promotions "B.T.L & Brand Activation" increasing footfall ratio).
• Inventory management & shelf sequencing with store V.M as per brief
• Pricing (Budget Planning and Optimization for Product and Promotion to balance sales gap to achieve targeted R.O.I & manage R.O.M.I ensuring increased net profits).
• Compiling and presenting financial and statistical reports such as budget & sales gap spreadsheets.
• Developing, implementing and analyzing questionnaires for market intelligence tasks
• Acquiring new business opportunities and meeting given targets.
• Assisting marketing managers with promotional and brand activation activities
• Liaison between management and clients for relationship building
• Timely execution of market research and marketing plan.
• Monitor order position and progress by coordinating with quality, production and logistics department.
• Maintain and prepare monthly M.I.S of month on month sales performance.
Cupola Internationals-Pakistan (Internship) July to Aug 2009
Internee (Management and Market Research)
✓ Present brief report on findings being made of the assignment & conclude hypothesis & also present strategies to overcome those obstacles.
✓ Provide program reports and update performance against objectives weekly.
✓ Assist & collect data for marketing manager of cupola.
✓ Conduct research on decreasing marketing shares of KFC
✓ Collect data on quality assurance of KFC through perspective of its customer.
N.L.C (National Logistics Corporation) (Internship) Feb to March, 09
Internee (Management)
✓ Manage marketing department operations and reporting to heads
Bahria University MBA - Marketing 2011-2012 (3.1 G.P.A)
BBA - Marketing 2007-2011 (2.8 G.P.A)
Govt National College Karachi 2006 (B Grade) Intermediate (Commerce)
Toddlers & Juniors Academy 2004 (A Grade) Matriculation (Commerce)
