Mohammad Zaidan

Worked with the team on creating integrated marketing communications strategies and advocacy campaigns for the organization’s main programs. Reporting to the Head of Marketing Communications, I manage both internal and external communications, including newsletters, social media, marketing collateral, landing pages, and presentations, while working closely with department heads and external PR, advertising, and branding agencies.

- Coordinated content creation, success stories execution, and distribution for the bi-annual organizational newsletter
- Organized and executed events, ensuring alignment with brand goals
- Managed social media platforms
- Submitted applications for international awards to enhance organizational recognition
- Drafted interviews and articles for magazine features
- Supported the preparation of RFPs
- Managed website updates, including design and content improvements
- Oversaw the creation of promotional videos in collaboration with agencies and videographers
- Designed and developed marketing collateral for EHS programs, including content, distribution channels, and visual design
- Developed and maintained EHS brand image and identity
- Produced presentations with compelling content and design for various programs
- Lead relationships with advertising and design agencies
- Handled daily marketing tasks and task follow-ups with department staff

Managed the project’s communication tasks to support overall performance management and communicate impact. Was primarily responsible for creating compelling stories about PRESTIJ’s impact and contributing to data analysis and programmatic reporting.

initiative focus on mental health, Aboriginal and Torres Strait Islander health, population health, health
workforce, digital health, aged care, and alcohol and other drugs.

Support the Media and Communications Manager to improve awareness and lead marketing campaigns among key
stakeholders, community organisations and services users. The roles primary focus is projects and brand management,
market research and planning, promotional campaigns development, and generating online content.
• End-to-end management and development of marketing projects and advertising campaigns, including brief writing,
evaluating concepts, overseeing production, budgeting, and media implementation, and media buying.
• Contributed to the delivery as a team member of all aspects of the Marketing and Communications Strategic Plans
• Designed all business online/offline materials (brochures, collateral, posters and other materials as required) by
using Adobe Creative Cloud
• Researched the target market (different regions) and designing plans, campaigns, and surveys, accordingly,
collected and analyse data in collaboration with the data team, such as Lets Talk about Campaign
• Worked collaboratively with various stakeholders and agency partners to deliver campaigns and projects.
• Analysed, reviewed, and reported on the effectiveness of online communication campaigns (including social media
channels) around Darling Downs and West Moreton region.
• Managed email marketing campaigns, including developing compelling actionable content in collaboration with
program areas and the content and communications officer.
• Plan, coordinate, and schedule social media activities via Hootsuite, produce engaging organic and paid content,
and ensure brand consistency on Twitter, Facebook, and LinkedIn
• Assist in website maintenance, including but not limited to banner updates, content, and images by using CRAFT
CMS
• Designed and implemented the first online Annual Report for the PHN by using MOTIFO.
• Re-developed the corporate brand guideline and brand identity.
• Looking after population health and aged care portfolio.

All round Marketing role implementing Marketing plans, advertising campaigns (traditional and online), Digital Marketing Management, tracking data, events coordination and more.

• Developed Marketing and Communications plans for MYV project and SG project for traditional communications
channels and online channels including Social Media within the first two weeks.
• Developed Brand guidelines, procedures and templates (Social Media Events and Content submission form, Social
Media Content Weekly Planner, Design Brief Request Template and word and powerpoint templates) for each
program and online Communications Guidelines for staff including outcomes measurements and evaluation.
• Set specific target metrics which tracked growth for each area and identified outcome measurements and evaluations
of processes.
• led quality and style control across communications and Social Media platforms for the four programs in line with
MDAs media and Communications policy.
• Administrated MYP, BSH, NISH Social Media channels and website landing pages to communicate services with each
areas respective target audience including, drafting content, posting, interacting with users and moderating content.
• Producing weekly/fortnightly email campaigns through MailChimp to support and promote NISH, MYVP, BSH services
for their clients.
• Developed all the printed marketing collateral for all ongoing services and programs.
• Provided leadership and mentoring to support Communications and Social Media workers.
• Planned and operated with MYVP team manager a networking event for more than 50 of QLD biggest organisations.
• Developed strategic campaigns and marketing tactical guidance for BSH project to achieve concrete and measurable
outcomes in promoting the BSHs existing services, programs, and events, suggesting adjustments to increase their
profitability.
• Revamped email marketing content plans and drafted weekly EDM (newsletter) for the BSH database and
stakeholders by using Mailchimp, which delivered an unprecedented average 47-52% open rate (formerly 17-21%).
• Developed engaging, viral content to build social media audience, including contests, original videos, and blogs based
on face to face interviews with clients about their experiences at the BSH.
• Drove an average of 15% in traffic gains to the BSH landing page after a complete redesign, produced quality content
and creating EDM/Social Media strategy that drove readers back to the sites.
• Worked towards KPIs and other portable components of the role in conjunction with the media and communication
team such as the access of contacts per month and whether these contacts impact on other forms of engagement
(monthly report).
• Coordinated and implemented the use of the Tagsnap machine, which was a new engagement tool for BSH social
media channels (especially on Instagram).
• Implemented a range of new engagement workshops that supported students to reach their goals. Which exceeded
both internal and external KPIs as part of our funding requirements.
• Provided a monthly report including workshop numbers, social media interaction, and engagement rates, which
demonstrated the doubled numbers compared to the previous quarter.
• Recruited, managed and provided supervision to Casual Student Team staff and the Volunteer International Student
Leadership Group during major events such as AFL Citizenship Ceremony, ACPET conference and Lord Mayor
Friendship Ceremonies.
• Provided smooth operational coordination for the space @The Edge in collaboration with the state library of
Queensland and other MDA partners (study Brisbane, Study Queensland, AFL, and TIQ).
• Developed and maintained relationships with relevant external organisations to build a network of community
linkages and support for the BSH, to achive the goals and activities of other MDA programs.
• Commended by senior managers and stakeholders for the high-quality work performed and efficient and
professional interactions with stakeholders that exceeded expectations.

• 4.5/5 for intern performance - this internship was part of my Master Degree.
• Developed a full Marketing campaign for Lynda.com by SLQ (Marketing tactics and a full advertising campaign
including posters concepts, designs and printed collateral concepts) that were used throughout all SLQ Marketing
channels and to all Queenslands public libraries in 2018. (Asked to stay for one more month to finalise this project.
• Assisted with writing, creating, editing, scheduling, and publishing content for SLQ social media (using Meltwater
software), e.g., all Brisbane Science Festival by SLQ, UQ Architecture lecture series and Dont Just Count Us, Let Us
Count exhibition social media posts.
• Assisted with setting up various displays for Brisbane Science Festival exhibition and assisted with two photo shoots
for two different exhibitions.
• Drafted and published media releases for Queenslands young writers, SLQ NAIDOC community day and other
various exhibitions.
• Drafted and published Blogs for SLQ website (Brisbane Science Festival and Indigenous arts business workshops).
• Created a Social Media schedule template to coordinate and organise content from all SLQ departments. Now used
to send out any online content/social media posts to their stakeholders and partners for content approval.

Produced a broad range of marketing materials(project briefs, brochures, newsletters and PowerPoint presentations), assisted the marketing manager and the marketing team with the marketing/advertising campaigns and developed new innovative ways to communicate the company message to BTLs existing customers and build consumer awareness throughoutBTLs branches in Amman, Dubai, Muscat, Cairo and Shenzhenby promoting the company services and products by using a range of marketing activities.

• Recommended the required marketing elements (product mix, pricing, advertising, sales promotion and distribution
channels) and targeted marketing aimed at specific demographics to promote the company services and developed
Marketing plans with the marketing team.
• Assisted with the design of the companys first website, helped to translate newly defined brand guidelines into a
compelling and engaging web presence, wrote draft content and coordinated the whole communication procedures
between BTLs (Marketing, Operations, and Logistics, Design, Sales) departments and the website development
company.
• Designed and uploaded all the marketing material to online libraries and Social Media sites and created email
campaigns that beat any previous response rate by +30%
• Created strategies which drove online traffic to the company website and helped to increase sales dramatically

within the first 6 months and smoothed the ordering and quoting processes between the company and clients.
• Contributed ideas and design artworks and successfully managed and art directed 2 team members and one
operation officer in China office.
• Executed the final artwork, coordinated across multiple departments internally and collaborated with external
vendors and suppliers, resulting in reducing turnover, consistent quality, on-time delivery, client satisfaction, and
continued engagement.
• Obtained significant business by delivering pre-sales presentations to demonstrate BTLs services and products.
• Conducted sales over the phone and follow-up emails with current and potential clients that led to closing major
deals worth thousands of dollars to BTL.
• Expanded BTLs brand globally by presenting the company overseas (China/Hong Kong) at main products fairs (twice
a year) for two years.
• Grew the social media presence and enhanced BTLs exposure and brand recognition on social media channels
through smart content, contests and targeted Facebook advertising.
• Worked with technology, production methods and materials, to meet deadlines and budgets.
• Developed design briefs by gathering information and data through research and clients briefs and presented final
concepts/campaigns to BTLs clients.
• Kept multiple projects on track, and dramatically reduced project delays, by taking the initiative to meet with
clients, thus increasing the number of projects each account handler could manage successfully.
• Designed compelling pitch presentations that converted more than 70% of existing clients to one or more of the
new services and products as well as new clients.
• Drove 15% sales gain by revamping workflows and processes to ensure production deadlines were met.
• Used design skills and technical knowledge to improve the way that existing products worked and looked and
designed entirely new products by discussing designs with colleagues, clients, engineers and model makers in
China.