Senior Operational Excellence Specialist
9Yards Communications
Total des années d'expérience :9 years, 8 Mois
Created Product Workbook, making sure agency members share the same product knowledge & definitions.
Developed a data governance plan compatible to ERP implementation.
Mapped entire business model, advised with process improvement for the purpose of elevating functional performance.
Developed a marketing performance model for the media, digital, creative, & content development divisions using AI.
Created & carried out timesheets & client journeys to assess revenue, expenses & enhance the agency's cash flow.
Encouraged a culture of AI & BI throughout the agency, ensured minimal variation in operational activities & the maximum
level of customer satisfaction.
Made sure every digital & content activity stored on the cloud & presented on the proper dashboards.
Supplied reports & financial analysis to the finance department in evaluating annual budget & financial performance.
Established AI handbook, media standards, & training in Egypt, UK, & UAE Offices.
Created a PR search mechanism with Lexis Nexis & Blue Silk GPT to gather news data & produce results for the target
audience quickly & accurately.
• Upgraded the business process (leads & opportunity pipelines) using lean six sigma.
• Provided daily, weekly & monthly sales analysis reporting for stakeholders.
• Upgraded product categories & structure to be suitable for analysis & cost / revenue objectives.
• Managed rebook revenue & sales operations onsite for Middle East Energy show.
• Reported onsite rebook revenue & SQM, coupled with number of contracts to stakeholders.
• Handled all data analysis, dashboard & reports for HEEC shows.
• Tracked sales performance at event, product, exhibitor & individual levels.
• Supported budget & forecast processes by providing in-depth sales analysis.
• Delivered projections about product & customer performance.
• Assisted sales department the use of Salesforce & ensure correct data entry.
• Worked closely with the CRM team to identify & correct data process & journey.
• Point of contact with marketing department in evaluating marketing performance.
• Supported key sales processes such as pipeline & management metrics.
• Communicated with the finance department to make sure data P&L.
• Provided year on year data analysis presentations to stakeholders.
• Provided training manuals for DocuSign & Salesforce to stakeholders.
• Established business study, market validity for several projects & clients.
• Managed several social media & google analytics accounts.
• Provided internal analysis for the company with related performance metrics.
• Developed & monitored data quality metrics & ensured business data are obtained.
• Performed daily communications with clients to broader business objectives.
• Coordinated with the developing department for final product delivery & online publishing.
• Managed all aspects of e-commerce, data analytics & CRM operations.
• Managed testing, operational, reporting of the entire communications workflow.
• Defined CRM hypotheses, developed & executed A/B tests, experiments.
• Identified digital behavior of customers by analyzing the right data to map their journey.
• Developed a CRM strategy that speaks directly to customers to elevate their life cycle.
• Set customer segmentation & targeting strategies based on psychographics.
• Re-scaled the loyalty program points & customer’s compensations.
• Established customer satisfaction index.
• Managed & analyzed customer’s portfolio with related accounting ledgers.
• Prepared & customized insurance proposals for customer’s needs considering historical claims & future risk.
• Managed, analyzed customers & suppliers aging reports.
• Provided sales analysis, based on premium & target VS achieved results..
• Monitored debit /credit notes & making sure all accounting entries are accurate.
• Reviewed sales team monthly quota & made necessary adjustments to it.
MBA, Marketing American University of Science and Technology
Bs in management