Country Manager Marketing & Sales
Ezz International Co. Ltd
مجموع سنوات الخبرة :19 years, 7 أشهر
• Plan and manage market mix and promotions tools
• Negotiate with suppliers: quotas, prices, and sales strategic objectives
• Assure optimum spare parts stocks, spare parts prices, and other after sales values
• Plan sales management, commission policy, and CRM process
• Develop, coach, and direct sales force
• Manage big tenders' proposals
• Participate effectively in Ezz International development
• Participate effectively in winning Dong Feng dealership, #1 Commercial vehicles manufacturers in China.
• Build Ezz International Identity.
• Participate effectively in recruiting and hiring Ezz International key staff
• Conducting a market research study about Chinese products and Chinese manufacturers in China.
General management of all the company resources towards achieving the company business and financial objectives
Being the marketing manager for NTC during a critical period of its expansion allows me to be involved and the key person in many crucial roles:
• Developing a business plan for a distributorship of commercial vehicles in KSA for 5 years; detailing:
o Business targets
o Sales and inventory forecast
o Promotion planning
o Place planning
o Organization structure development
o Complete Financial statements and financial ratios
• Developing a complete marketing plan covering the four aspects of the marketing mix and studies the challenges and opportunities of the Chinese brands in commercial vehicles.
• Being the key person in contacting with Chinese commercial executive working on targets negotiation and planning, product development.
• Conduct marketing research study that covers commercial vehicles and heavy equipment market in KSA.
• Conduct brief study about advertising options in KSA and their pros and cons from commercial vehicles market perspective.
General Manager, Operations
Being General Manager of Operations I headed the following functions: field service delivery (ATM, POS, and Security), Logistics, Purchasing and Procurement, and Repair Center. A team sums up to 370 technicians and employees.
I joined the company during a rearrangement period targeting securing the position of Alhamrani Universal as the market leader in ATM & POS service provider.
Achievements:
• ATM service delivery.
o Reengineer ATM field services process from crisis management approach to performance concentric model.
o Apply manage by reports
o Design performance monitoring and measuring set of reports.
o Define performance KPIs.
o Involve in the study of building the model that decides on adding a new service.
• POS service delivery:
o Plan the project for SPAN2 recovery project.
o Involve in the study of the best practice to conduct service delivery in POS.
• Repair Center:
o Define and emphasize the function of the repair center in the service delivery formula.
o Define the relation between repair center function and its impact on spare parts order, based on Supply - Demand model.
• Purchasing & Procurement:
o Emphasize the procurement role in purchasing and procurement function targeting:
Enhancing stock levels through better control of purchase orders (Stock accountability)
Eliminating wrong purchase practices.
• Logistics:
o Design the main tool that controls spare parts orders.
My current employer with more than 30 years of service; is Egypt pioneer service provider in the field of price labeling and barcode industries. During this period they could expand their business to cover three business sectors; Information Technology Systems, that focuses on Barcode and Auto Identification applications Industry, Ink-Jet that focuses on Ink-jet printing in industrial sector, and third one is the price labeling sector.
General Manager, Information Technology Systems.
I have managed information technology systems department during a decline period that continued for more than two years before I joined the company, and I was able to drive the department to achieve a sales growth rate exceeded 50% increase during the first year, and the same growth level continued in my second year of employment.
• Manage all the department activities towards achieving the company financial objectives.
• Supervise different marketing activities towards improving the department revenues and achieve GP.
• Heads and supervises the operation of the department three main units:
• Sales Force.
• Software Development.
• Maintenance Team.
• Supervise, improve, and develop the department working processes and policies.
• Manage the department sales and purchases forecasting.
• Follow up on the department HR hiring and development.
• Study and apply the department expansions from all prospects: business, HR, and revenue.
Business Achievements:
• I was able and with the support of the department staff to increase the department sales record by about 57% and the department achieved GP by 32% within 2007.
• In 2008, we are able to achieve 42% increase in sales, and 31% increase in GP with respect to 2007.
• Manage all ATM and POS installation projects with a yearly sales record exceed 60 million SR.
• Manage the purchase operation of all the spare parts requirement of the company (> 16 million SR) for both of local and international suppliers. This includes finding new suppliers, alternative items, negotiation process, etc. I could achieve distinguishable achievement especially in thie field.
• Supervise all the inventory management activities handled in Alhamrani Universal Co. in the warehouse, workshop and staging sections.
• Manage to maintain inventory with nearly zero discrepancy and optimized aging.
• Manage to maintain a smooth supply of all spare parts required for maintenance operation by managing both of the workshop and warehouse units.
• Manage all logistics tasks as placing shipping orders, follow up shipments, shipments clearance, etc.
• Plan and follow up a project to improve the company overall inventory management process
• Heads and leads the directions of business improvement and system development to increase the performance effectiveness
• Plan the department budget and engineers' increases and packages.
• Plan the department expansions in both of manpower, asset, equipment and centers.
• Analyze and recommend for contracts commitment and planning.
• Manage, monitor, and control the execution of all service orders (both of planned and emergency) starting from Help Desk and until it is closed by the field engineers. Our helpdesk receives about 300 service orders daily.
• Assure commitment to all approved customer requests (internal and external).
• Supervise all the field activities done in Alhamrani Universal Co. including both of commitment and quality dimensions.
• Follow up the daily activities of the overall company service centers (19 service centers) in both of the quality and commitment dimensions.
• Receive and respond to all customer requirements, inquiries and questions.
• Heads and leads the directions of business improvement and system development to increase the performance effectiveness.
• Controls and supervise the engineers’ appraisals and promotions.
• Plan the department budget and engineers' increases and packages.
• Plan the department expansions in both of manpower, asset, equipment and centers.
• Analyze and recommend for contracts commitment and planning.
MBA in dual major; Marketing & Finance
Bacholer Degree of industrial electronic which covers electronice, computer and automatic control related subjects