Corporate Finance Manager (Planning & Reporting)
British American Tobacco
مجموع سنوات الخبرة :10 years, 2 أشهر
•Negotiated FY 16/17 Excise regimes with Government of Pakistan, WHO, IMF and World Bank
•Prepared 5-year Pricing & Excise strategy to support top team on its decisions related to topline
•Worked with KPGM UK to publish financial report related to future of Tobacco Taxation in Pakistan
• Provided support in International Pricing & Excise Audit of Pakistan
• Developed strategy paper on Total Customer Investment and their financial implications on margins
• Led the project of changing Trade Margins structure to prevent value erosion post excise increases
• Led South Asia Area forum for sharing the best practices to drive synergies through alignment
•Developed Financial Acumen of Marketing Team by providing Commercial Finance Trainings
• Leading a team of Marketing Finance and Supply Chain Finance
•Managing revenue of £140mn and cost base of £23 mn as a key member of Finance Leadership Team
•Led Pricing & Excise strategy and Trade Margins Optimization projects to ensure topline sustainability
• Finalized and Presented business value chain analysis and long term Tobacco Leaf Strategy
•Implemented controls to ensure compliance with BAT global guidelines and regulatory requirements
• Finalized Financial evaluation of Marketing Campaign touch points and Shopper Marketing initiatives
• Financial assessment of new product initiatives such as iPAD/Gears applications and innovative
dispensing units to ensure successful execution of consumer engagement activities for generating trials
• Post Implementation Review of Trade Pay for Performance Program to access achievements of KPIs
• Responsible for budgeting and planning of Marketing Investments including Brands & Trade
• Provided Finance Business Partnering support at the manufacturing facility to GLT & factory teams
•Delivered value adding analysis on manufacturing cost by identifying opportunities of cost management
•Performed spot checks to verify Inventories, Fixed Assets and operations compliance with policies
•Successfully pioneered savings initiatives program by completing key projects like outsourcing of Fork
Lifter Trucks outsourcing and 3rd Party Work Force Reduction and OT cost
• Project 1 - Strategic Revenue Management - Pioneered mix management opportunities worth $6M for Baby care, Hair care and Shave Care category. Improved category net outside sales (NOS) by 5% by trading up consumers to premium segment
• Project 2 - Regional Promotions Strategy Analysis - Consolidated regional promotion strategy for both consumer and trade, and assessed Past 12 month’s actual promotions to identify brands on/off strategy to recommended new promotional ideas
• Project 3 - Point of Sales Merchandise (POSM) ROI - Optimized End to End (E2E) Procurement/Deployment cycle to reduce cost and proposed POSM deployment criteria for stores with highest return by analyzing current E2E process for POSM Purchase & Deployment for the Baby Care, Feminine Care, Hair Care, Household Care, Personal Cleansing, Skin and Male Grooming categories of P&G. Proposed POSM deployment criteria for stores with highest return
• First Class Degree • University of Nottingham Dean’s List Award • CEO Scholarship - University of Nottingham • University of Nottingham High Achievers Scholarship • CPA Australia Book Prize award
• Straight A's (Physics, Chemistry, Mathematics, Urdu) • 25% academic scholarship in first year • 75% academic scholarship in second year • Gold medallist for academic achievements
• Result: 5A's & 3 B's. • 25% academic scholarship second year • 25% academic scholarship third year • Award of Excellence for maintaining excellent academic record throughout O-Levels.