Digital marketing manager
SMASCO
Total years of experience :18 years, 2 Months
Mobile app developing (journey - interface - audience segmentation - push notification - analysis - in-app events)
- Developing social media channels set annual strategy, monthly calendar and update communication policy.
- Website restructuring and development following the best practices, prepare the site for IPO standards.
- Paid campaigns developing with a big-budget managing, distributing, optimizing
- A digital new strategy based on smart campaigns and targeting
Results:
•Achieve monthly target by increase sales 10 % more using many tactics and strategies
•Increase number of mobile apps on android and IOS by 100%. by fixing many issues and improving best practice
• Significantly Increase number of social media engagement and website visits.
•Developing the marketing department structure and rebuild the sales department that increased efficiency and made a clear vision for the management
•Developing the website with the best practice, that increased number of leads by 45% and the quality of leads by 23% that improved conversion rate dramatically
•Repositioning social media communication with brand position standards
•Create the contact center with high standards
develop customer journey and shortlisted the sales stips and delivery system,
• Developing the Digital strategy and the customer journey.
• Increasing the efficiency of the marketing campaigns as well as improving the ROI.
• Implementing and optimizing paid campaigns in addition to controling the budget.
• Making Presentations and reports along with the analysis to give a clearer vision to the top management to make the right decisions.
• Rebuilt the call center structure with high standards and integration with CRM which increased its efficiency and productivity.
• Restructured the landing pages and effectively contributed them to the website, in addition to developing the company's app.
• Updating the social media strategy, content, tone of voice to increase their efficiency.
• Using analytics tools to monitor and improve the company's performance and to study the competitors. Handling contracting with outsource, Handling the daily marketing activities and managing Agency work
• Response and crisis management, complaints, handling the company's profile on Google business.
Planned and executed digital campaigns "free and paid" on different platforms, "SEM-SMM-SEO-PPC-PPM, etc..”
• Created, developed and executed the digital strategy plan, set the goals, managed the
annual budget allocation.
• Managed & developed social media channels, followed up the daily and weekly plans, in addition to following up the daily work. Defined the right channels and the budget for each of them according to the target audience attitude
• Created and developed an online presence, such as "website, mobile app digital signage, etc…”
• Developed the brand reputation, increased brand awareness and developed a crisis management strategy
• Innovated and established new ideas and tools to reach the top engagement and to get the best results and highest efficiency at the lowest cost
• Was a team leader in teamwork, set tasks, described jobs to the other members, built a healthy atmosphere
• Presented key performance in reporting and measuring KPIs and ROI and in simplifying the information to the executive management
• Contracted with outsources "agencies - service providers - individuals", negotiated pricing, technical details and discussed and managed contracts
• Followed-up competitors benchmark and the latest updates on the market field, discovered opportunities and inspired the company.
Developed the company's graphic identity.
Building and developing the company's website and improve its content.
Contributing to the implementation and development of the marketing plan for the mother group and its subsidiaries.
Implementing day to day marketing and IT tasks.
Dealing with suppliers and outsource.
• Executed and developed the company's identity and logo
• Was a technical supervisor. Implemented projects such as "the first and the second Sports Election in Saudi Arabia". Designed the graphic identity and the logo. Made databases, presentations, and reports
• Createed designs and coding for the draw of Saudi football federation for all of its major tournaments for over than five years, as well as the King's Cup and the Cup crown - the Premier League & Celebrating fifty years anniversary for the Saudi Football Federation.
• Executed and managed campaigns for some candidates in the sports elections of Saudi Arabia.
