Retail Store Manager
Jazirat Smaa Fashion Company Limited ( Redtag)
Total years of experience :18 years, 3 Months
Key Accountabilities & KPI:
Process & Operation Management:
• Implements all store processes and Scores satisfactorily in Compliance Checks & Audit.
• Complies with Safety and Security norms and meets local all legal requirements.
• Works with the Concept Teams in maintaining Concept merchandising guidelines, New Season launch & Implementation.
• Complies with all ORPOS / SIM / System Compliances & responsible for achievement of Budget VS achievement.
• To look after the entire operation of the Store/ Area as per defined policies & look for business growth. (Many time Acted as Acting Area Manager in (Absence of AM).
• To manage end to end business solution of the store/ Area.
Financials Management:
• Proactively works with the store teams to achieve and exceed the Store Sales targets.
• Analyses all Business Reports (Product wise, Category wise) to drive key actions for self and the store teams.
• Aims to maximize the Average Transaction Value, Unit per Transaction and conversion & plan for alteration as when.
• Responsible for minimizing Shrinkage, works on Stock Loss Action Plan.
• Managing entire Financial Planning of the store for special Launch & occasion so as the store run effectively.
• Manages Controllable costs / expenses effectively.
People Management:
• Responsible for managing performance for store staff( FS, Chief Cashier) by setting KPIs and tracking it periodically.
• Coaches and gives development feedback to store teams, provides training support & roistering of staff as when required.
• Creates a second line who is prepared to take up succession roles.
• Delivers Company Code of Conduct and People Processes.
Customer Management:
• Lead by example and makes sure he and the store teams deliver excellent Customer service.
• Attends to customer queries and complaints and prioritizes escalations keeping in mind - Customer Comes First.
• Continues to expand the RT Reward of “Red tag Brand” & along with Vendor Management for the store/Area as when required.
Worked With as “Asst. Product Manager (Role as Product Manager/Sr. Brand Manager cum Category Lead-Home UPS Division) Su-kam Power Systems Ltd, Gurgaon, from Oct’2010 to Oct2015.
Product/Brand Portfolio: Home UPS Category, Commercial Series and Power Doc. (Category worth INR 360 Crores) with additional responsibility of Corporate Communication work. Span of Control: National & International; Reporting to: (Head-Marketing).
o Key Expertise Area: Strategy Marketing & Planning Management:
• Designing, Developing & Implementing product roadmap strategy (as product strategist) and hence achieving the top of the line/bottom line objective of the Brands (work on all the 5 P’s of Marketing).
• Consolidating the annual volume projection & assess the trend line and the growth rate of the Products/Category and identifying of the profitable market. Over-all Responsible for planning, developing, positioning, pricing, promotion, Packaging of the product, hence over-all growth of the products/Category.Develops a strategy for the brand in alignment with the corporate plans and overall annual marketing plans. Preparation of the Marketing Calendar (Activities -COA), annual operational plan (AOP- strategy of the product -1 year (operational plan) and 3-5 year (strategic plan), investment plan for the products/category/Region wise also. Maintenance & monitoring of the budgets/ target, Shortfall of the products /Category. Responsible for P/L of Product/brands/Category.
• Liaoning with R&D for product conceptualisation, positioning, new product development / brand extension etc & scans the business environment to explore options for revenue generation from new and existing markets. Scanning of the marketing environment both at micro and macro level and tracking of the competitor activities. Brainstorming with Commercial head, other head of the Department for the suitable product and category strategies and implementing the same.
• ATL, BTL, Media relation, PR, & Online Promotion & Other Media Strategies:
• Pricing Analysis.
• New Product Development, New Product Launches/Re-launch, Market research of Product /Brands:
• Packaging/Re-Packaging Development:
• Other Marketing Activities:
Worked with DS Group (Dharampal Satpal Ltd) as Asst- Manager (Sales Promotion-Marketing Department) (Band 3 level) from November 2008 to Sep’2010.
Brands on which worked: Rajnigandha (Market Leader in Pan-Masala Category), Rajnigandha Meetha Mazaa, Pass Pass (Mouth Freshener Category).with the annual turnover of 570 Corers with Marketing budget of 40 Crorers INR value (5.26 % of the total turnover)-Reporting to Sr. Vice President (Marketing).
o Key Expertise Area: Strategy Marketing & Planning Management:
• Designing, Developing & Implementing product roadmap strategy (as product strategist) and hence achieving the top of the line/bottom line objective of the Brands (work on all the 5 P’s of Marketing).
• Consolidating the annual volume projection & assess the trend line and the growth rate of the Products/Category and identifying of the profitable market. Over-all Responsible for planning, developing, positioning, pricing, promotion, Packaging of the product, hence over-all growth of the products/Category.Develops a strategy for the brand in alignment with the corporate plans and overall annual marketing plans. Preparation of the Marketing Calendar (Activities -COA), annual operational plan (AOP- strategy of the product -1 year (operational plan) and 3-5 year (strategic plan), investment plan for the products/category/Region wise also. Maintenance & monitoring of the budgets/ target, Shortfall of the products /Category. Responsible for P/L of Product/brands/Category.
• Liaoning with R&D for product conceptualisation, positioning, new product development / brand extension etc & scans the business environment to explore options for revenue generation from new and existing markets. Scanning of the marketing environment both at micro and macro level and tracking of the competitor activities. Brainstorming with Commercial head, other head of the Department for the suitable product and category strategies and implementing the same.
• ATL, BTL, Media relation, PR, & Online Promotion & Other Media Strategies:
• Pricing Analysis.
• New Product Development, New Product Launches/Re-launch, Market research of Product /Brands:
• Packaging/Re-Packaging Development:
• Other Marketing Activities:
To Check the entire financial Cheque Process and perform the Task as per define SOP received from Client Team-USA.
To regularly reconciles the sum of deposit amount w.r.t process amount and submit to Client Team for further processing.
To regularly update the work flow for any variance w.r.t client SOP and update to client for resolution to USA and revert back to client Team.
To check the define Payroll process and if any variance arises, raise to SME (Subject Matter Expert) & seek resolution.
To maintain the TAT of each process and make sure received financial document process within the TAT and submitted to client Team.
To analyse the entire financial document, their contrast, and all the financial information documented in the sheet for purpose of processing of financial document.
To participate brain storm briefing in order to further enhance the financial process.
MBA 4th SEM Curriculum Project - Branding Analysis of the Telecommunication Industry
Business Development in the area of Kolkata district and hence increase the subscription of newspaper. Look after the circulation of the new paper in the area of the Kolkata District. Competitor Analysis and making the report for the same.
Key Achievement:
•Successfully handled the distribution channel and other channel partners. Won Major account of the newspaper (Lamartine School) for the new market development. Initiative taken for the segmentation of newspaper in children (Tele-kids-Telegraph).
Industrial Inter-Ship
courses: Advanced A/c, Economics HONS)
1st Class
1st Class
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