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Mohammed Ahmed El Sherbiny, CHIEF EXECUTIVE OFFICER

Mohammed Ahmed El Sherbiny

CHIEF EXECUTIVE OFFICER·UP ACADEMY TRAINING SOLUTIONS

Egypt

Bachelor's degree, Electronic Engineering

Work experience

Total years of experience: 35 years, 5 months

CHIEF EXECUTIVE OFFICER

January 2018 - Present

UP ACADEMY TRAINING SOLUTIONS

Cairo, Egypt

January 2018 - Present

• Direct strategic planning, financial management and business operations for a leading training and
professional development provider.
• Accelerate market penetration by leading brand positioning, strategic partnerships and focused
marketing campaigns, driving significant learner enrolment.
• Lead continuous improvement initiatives, enhancing program quality and operational efficiency.
Company industry:
Training & Education Center

BUSINESS DEVELOPMENT OFFICER

January 2014 - January 2018

SAUDI ELECTRIC POWER DATA NETWORKS

Jeddah, Saudi Arabia

January 2014 - January 2018

• Executed business and marketing plans for IT, networking, and CMS, increasing market share by 15%
within competitive sectors.
• Secured enterprise accounts by aligning solutions with client objectives, leveraging expertise in
RFP/RFQ/Tender processes.
• Designed integrated infrastructure solutions tailored to enterprise clients budgets and value drivers.
Company industry:
IT Services

SENIOR ACCOUNT MANAGER

January 2012 - January 2014

ALMAGALG4S SECURITY & SAFETY SYSTEMS

Jeddah, Saudi Arabia

January 2012 - January 2014

• Grew revenues by 12% through strategic account management and delivery of Low Current Solutions.
• Optimized Salesforce CRM workflow, improving sales visibility and accelerating report cycles.
• Built C-level relationships with blue-chip accounts, establishing long-term partnerships.
Company industry:
Cyber & Network Security

SALES ACCOUNT MANAGER

January 2010 - January 2012

AL MOAMMAR INFORMATION SYSTEMS

Jeddah, Saudi Arabia

January 2010 - January 2012

• Delivered IT solutions (System Integration, Networking, Information Security, GIS), increasing client
wallet share by 10%.
• Collaborated with internal teams to align solutions with client requirements and objectives.
• Selected to lead Al Madinah Province business with a focus on the banking sector.
Company industry:
IT Services

SENIOR PRODUCT MANAGER

January 2008 - January 2010

EL-AJOU TRADING GROUP

Jeddah, Saudi Arabia

January 2008 - January 2010

• Managed the Canon Large Format Printing Solutions product line, delivering 10% annual sales growth.
• Developed marketing strategies including pricing, product positioning, promotional campaigns and
channel development.
• Conducted sales training programs, enhancing team product knowledge and consultative selling skills.
Company industry:
Corporate Management Office

PRODUCT MANAGER

January 2004 - January 2008

HOSHAN OFFICE AUTOMATION

Riyadh, Saudi Arabia

January 2004 - January 2008

• Oversaw portfolios including Large Format Printers, Scanners, MFPs, Lamination Machines, and RIP.
• Strong expertise in presenting technological updates for Sales and Pre-Sales teams and Clients.
• Launched trade-in and rebate programs, positioning HP LFP as top seller in Saudi Arabia.
Company industry:
Sales Outsourcing

TECHNICAL PRODUCT MANAGER

January 1999 - January 2004

JERAISY COMPUTER & COMM. SERVICES

Riyadh, Saudi Arabia

January 1999 - January 2004

• Led the Saudi Export Directory project, a trilingual multimedia/web solution distributed internationally.
• Provided Apple Professional Services improving system uptime for cross-platform enterprises.
• Trained Al-Jazirah Newspaper staff to migrate production from Windows to Macintosh platform
ensuring business continuity and user adoption.
Company industry:
IT Services

PRODUCTION SERVICE MANAGER

January 1997 - January 1999

OFOQ INF. SYSTEMS & COMMUNICATION

Riyadh, Saudi Arabia

January 1997 - January 1999

• Saudi Research and Publishing Company has become one of the most important publishing groups in
the Arab World. The sister company Ofoq Information Systems and Communication manage to provide
the services and solutions to SRPC.
• Delivered superior support for NEWSNET/DCOM Information Management Systems for sorting,
classifying, and updating a database of news received from news agencies.
• Operated PICTURENET system for multi-title electronic photo reception and for any publishing industry.
Company industry:
Media Production

TECHNICAL SUPPORT ENGINEER

January 1993 - January 1997

HOSHAN GRAPHIC ARTS

Jeddah, Saudi Arabia

January 1993 - January 1997

• Maintained and troubleshot high-end drum scanners and imagesetters, ensuring optimal performance
and minimal downtime for production workflows.
• Implemented SCANMAC PLUS on Apple systems, enabling advanced image processing capabilities.
• Resolved technical issues for DIWAN Desktop Publishing and Photo Design applications, ensuring
smooth operation and user productivity.
Company industry:
IT Services

MAINTENANCE ENGINEER

January 1991 - January 1993

MIDDLE EAST SCIENTIFIC AGENCY

Cairo, Egypt

January 1991 - January 1993

• Installed and configured hardware systems including plotters, workstations and backup solutions.
• Executed service contracts and preventive maintenance.
Company industry:
IT Services

Education

Menoufia University

January 1990

January 1990

Bachelor's degree, Electronic Engineering

Egypt

Skills

Training
Expert
Training
Expert
Business Development
Expert
Business Development
Expert
Product Management
Expert
Product Management
Expert
Key Account Management
Expert
Key Account Management
Expert
IT Solutions
Expert
IT Solutions
Expert
BUSINESS PLANNING
Expert
BUSINESS PLANNING
Expert
IT
Expert
IT
Expert
MANAGEMENT SYSTEMS
Expert
MANAGEMENT SYSTEMS
Expert
DIGITAL ASSETS
Expert
DIGITAL ASSETS
Expert
BUDGETING
Expert
BUDGETING
Expert
MARKETING STRATEGIES
Expert
MARKETING STRATEGIES
Expert
FINANCIAL PLANNING
Expert
FINANCIAL PLANNING
Expert
CUSTOMER RELATIONS
Expert
CUSTOMER RELATIONS
Expert
SALES
Expert
SALES
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
BRAND POSITIONING
Intermediate
BRAND POSITIONING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
CONSULTING
Intermediate
CONSULTING
Intermediate
FINANCIAL MANAGEMENT
Intermediate
FINANCIAL MANAGEMENT
Intermediate
IT INFRASTRUCTURE
Intermediate
IT INFRASTRUCTURE
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKET PENETRATION
Intermediate
MARKET PENETRATION
Intermediate
PRODUCT MANAGEMENT
Intermediate
PRODUCT MANAGEMENT
Intermediate
STRATEGIC PLANNING
Intermediate
STRATEGIC PLANNING
Intermediate
Product Management
Expert
Product Management
Expert
Key Account Management
Expert
Key Account Management
Expert
Sales Support
Expert
Sales Support
Expert
IT Solutions
Expert
IT Solutions
Expert

Languages

Arabic
Native Speaker

Hobbies

  • Reading and Traveling