Commercial Manager
Abu Khalifa Trading / Gourmet Fresh Trading
Total des années d'expérience :13 years, 7 Mois
• Ensure the company’s commercial offering is in line with strategic objectives and positioning and managing the implementation to the end • Planning and execution of the commercial strategy and activity through supporting the Purchase, Sales, Operation, Marketing, Logistics, eCommerce and HR teams, through working effectively with area support teams • Shared responsibilities with the Operation, Warehouse Teams and Logistics by making a plan for the dispatching, receiving, and production milestones. • Ensure the team follows up on the commitments with clients and have sufficient stock in the inventory as per the yearly consumption forecast • Held meetings on a weekly basis with core clients to keep them updated with the status of the world supply chain and logistics challenges and propose effective solutions to overcome the challenges • Develop 15 stores strategies to raise customers pool, expand store traffic and optimize profitability • Maintaining and expand relationships with existing clients; Al Meera, Qatar Airways, Hamad Hospital, Carrefour and Monoprix and identify opportunities for further business • Analyze data and create reports to identify areas of business growth • Analyze sales and other financial reports for insight to improve performance • Assesses risks and make recommendations based on a thorough analysis of all factors involved in the business situation • Create a business module for purchasing overseas fruits and vegetables from various countries around the world • Organize and create a commercial offer on a weekly basis for 3500 Fruits & Vegetables • Managed yearly Qatar Produce Local Farm Project which starts on October until May by creating plan for operation, logistics, sales and marketing for 17 tons kg of Qatari farm vegetables which needs to be distributed to Wholesale Market, Retails Outlets, and Horeca. Design the warehouse system and ERP for this project. • Control the cost for packaging material and manpower in order to make sure the target numbers for the bottom line on the P&L are achieved. • Controlling purchases for over 50 million dollars a year of fruits and vegetables • Managing a yearly budget of 120 million dollars • Manage the Sales team and achieving the sales target of over 50 million dollars • Managing and maintaining the KPIs for the Purchasing department, Sales department, and Auction department • Set programs for our yearly Fruits and Vegetables seasonal calendar sea containers and air shipments from Europe, North and South America, Middle East and Australia
Preparing a budget plan for the company and setting yearly sales and revenue targets for the Sales Team and Purchasing Team with a budget between 150 to 180 million dollars • Setting a new budget plan for all the departments according to the desired vision • Managing more than 400 team members in the Purchasing, Sales, Operations, Logistics, and Warehouse department and 15 Hypermarkets for the Fruits and Vegetables Sections • Monitoring performance of suppliers by assessing their ability to meet quality and delivery requirements • Prepare contracts, shipping agreements, and other legal documents to solidify the relationship between the company and suppliers • ensured that commercial management strategies are set for all revenue streams and that all systems are used to their full potential to yield the highest possible amount of revenue from all available space, whether by growing our sales quantities in wholesale, retail, Horeca, outlets or other revenue departments such as 3PL (third-party logistics). • Developing sales strategies and setting targets for the sales department • Monitor the storage activities and inventory levels by conducting and reviewing audits and checks to ensure minimal stocks are held, wasta e is minimized and service levels are met. • Monitor and manage the forecasting utilizing the ERP Planning system in order to maintain stock control ensuring product availability.
• Define and lead the overall eCommerce operations including order management, supply chain, inventory planning and customer services • Drive project initiatives, from an operational standpoint, for both known and unknown solutions that are identified to deliver growth to the eCommerce channel • Balanced goods receipts from shipment to ecommerce third party warehouse • Manage and plan merchandise inventory positions for ecommerce and future retail formats stores to drive sales, inventory, profit, and turnover objectives • Performing competitive analysis on sites within their respective site portfolio • Coordinate work performed by IT staff and internal customers/partners by defining project requirements and performing feasibility and needs/impact assessments • Developed detailed project plans and managing all implementation processes • Formulate and analyze business strategies on digital platforms, in order to maximize the traffic transaction revenue • Use Predictive modeling analytics to improve existing business processes and improve the efficiency of products and services • Started an application for E-Commerce for Online orders which targets B2C and B2B • Linked 16 Retail Grocery Outlets to the online App. • Present findings and recommendations to stakeholders • Build, and run regular campaign-specific reporting (daily, weekly, monthly) • Lead on all online POS across all product categories • Train and mentor employees, including reinforcement of safety guidelines. • Report accidents and injuries and ensure proper treatment protocols are met. • Create supply chain management strategies that increase efficiency and speed. • Collaborate with other departments to close operational gaps. • Balance safety, cost management and business growth then prepare and submit reports. • Optimize warehouse functions. • Handle communications and negotiations with suppliers.
Create distribution module on a weekly basis for the 3500-5000 different items to be distributed to 32 hypermarket branches • Leading and training teams in Purchase, Operation, Sales, Merchandising and Drivers in order to improve their skills and achieve the department targets • Achieving sales targets and increase the overall account sales by 135% each year • Attending client meetings and develop the business relationship between the companies in order to increase sales, revenue, and customer satisfaction • Reducing the overall department shrinkage and damages by 60% and converted into reverse supply chain sales • Attending early exhibitions on yearly basis such as fruit logistica in Germany, Mac-Fruit in Italy, Fruit Attractions in Madrid and other countries in order to get the opportunity to visit our supplier’s offices, products, farms, and warehouses to create chances to develop the business partnership • Establishing, maintaining and expanding the customer base • Accumulating and analyzing sales figures for all the items we supply to our customers • Keeping up to date with products, competitors, and collecting customer feedback and market research to diverse the sale channels • Responsible for yearly promotional plan for each client’s account to grow sales • Explore strategies to increase company’s brands exposure and identify strategic locations • Preparing a yearly forecast of sales for the accounts under my management • Identifying potential customers, new opportunities, and generating leads for increase sales • Create a purchasing module which organized the timing of the purchases for products and shipment between different time zones on weekly basis
Successfullymanagedmulticultural companiesof more than 100 performers, technicians,
and staff on extendeddomesticandinternational tours;live performancespresentedon-
time, withinbudget
• Performeddailysalesauditsandsettlementsannually
3
• Conducted negotiations and managed relations with local labor unions, performance
venues, sponsors, local media, vendors, andcontractors
• Arrangedaccommodation, transportation, catering, banking, andotherneedsfortraveling
personnel
• Ensured appropriate event staffing levels for proper patron handling, box office
operations, andsecurity
• Developed, refined, and implemented sound management and operating principals and
procedureswithfocusonexceedinghighlevelsof corporate andpublicexpectation
• Managed the annual marketingbudgetof 1.5 million to3.8 milliondollars
• Manage the productionof eventsfromconceptionthroughtocompletion
• Establish, maintainandupdate the calendarof eventsyear-round, ondailybasis
• Calculate & produce budgets and provide all estimates of potential costs incurred in
completinganeventaswell asthe entire yearplanbudgetplan
• Prepare Eventcontractsfor legal requirementswiththe contractedhostcompanies
• Prepare scopesof workprioreach eventforcatering, technical, otherneededmaterials
• Coordinate withclientstoascertaintheirprecise eventrequirements
• Coordinate withmarketingandPRcolleaguestopromote the event
• Coordinate withclientsanddesignerstocreate a brand forthe eventthroughmarketing
• Analyzedanddevelopedplanningforengagementsandtoursof major live-entertainment
spectaclesincludingCirque DuSoleil heldinDubai on6th Feb2013
• Developed and implementednew methods in order to negotiate strategiesfor improved
financial andoperatingconditionsandreducedrisk
• Enhancedexecutionof venue licensesforanaverage of sevenweekstoten monthsprior
to project
• PreparedpresentationsinUnitedArabEmiratesresultingin$8M as new revenue (Cirque
Du Soleil)
• Responsible formanagingallaspectsof marketing, PR, digitalcommunicationsandcontent
creation, social media, events, exhibitions, training, customer experience, third party
collaborationsandnetworking
• Preparing all the contract details& contacting the Agenciesand Hotels to coordinate the
necessities
• Coordinate withmore than50 official eventagenciesaroundthe world
• Managing an overall marketingbudgetof 2Milliondollars
• Developed the following for the group & the companies: brand guidelines, stationeries,
marketingcollaterals, outdoorandindoorsignage, andwebsites
• Established the yearly marketing budgets and action plans for all the projects for Vogue
ProjectManagement
• Prepare checklists prior each event to ensure all logistics and tasks are accomplishedfor
the eventina timelymanner
• Oversee venuemanagement, caterers, standdesigners, contractorsandequipmenthire
• Ensure full logisticssetupof chairs, tables, stages, decorationsorotherequipmentneeded
prioran event, workshop, exhibition, orconference
• Prepare & update guestlistsfor variousgroup sectors to be invitedforupcomingevents,
includingthe media
• Prepare scopesof workprioreach eventforcatering, technical, otherneededmaterials
Abilitytoeffectivelyresearchnew markets
• Responsible for developing credibility, establishing relationship, and communicating with
stakeholdersatvariouslevels
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• Ensuringthe companymeets theirrevenuetargets
• Conduct meetings annually with Top Executives, Senior Management, and high-level
governmentofficials
• Strategic market planning, corporate business planning, business development, sales
forecasting, marketing, social media, pricing, trainingandstaffing
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