Freelance Consultant and Trainer
Self Employed
Total years of experience :26 years, 8 Months
Utilizing the vast experience in training delivery to cater for a wide audience of trainees covering:
• Selling skills.
• Retail selling.
• Pharmaceutical sales and marketing.
• Brand building.
• General soft skills.
Head business development activities in the GCC region to expand Sandler business in GCC and emerging markets through:
• Attracting new franchisees in the GCC region and Levant.
• Evaluating and qualifying new business opportunities.
• Following through with qualified regional business prospects.
• Developing new revenue streams for Sandler in the region.
• Maintaining profitability through series of tactical and strategic decisions.
• Maintaining and sharpening the organizational image of Sandler.
• Disseminating the seeds of high-performance business conduct throughout the organization.
• Performing organizational health check for leading Saudi corporations.
Serve a dual role of managing the functions of marketing services department and delivering a wide array of pharmaceutical sales and marketing training programs, general sales and marketing training programs, specialty-tailored sales and marketing training programs and general soft skills.
The scope of work as a pharmaceutical marketing services manager include:
•Performing pipeline analysis for customers to give an expert opinion on the most feasible disease areas/product lines to invest in.
•Performing portfolio analysis for customers’ current products, classify them according to potential and give an expert advice on invest/divest decisions.
•Preparing tailor-made marketing plans for customers’ products.
•Building and designing a wide range of marketing deliverables, with all the needed marketing groundwork.
•Orchestrating launch events, with all the fine details like planning, pre-launch arrangements, choosing/recruiting/coaching a high-impact speaker, preparing launch giveaway packages for attendees and many more intricate steps.
Serve a dual role of managing sales and marketing activities in the MENA region and delivering a wide array of pharmaceutical sales and marketing training programs. The highlights of this training post include:
Author of a number of specialized sales and marketing courses, especially in the pharmaceutical and banking field:
• Group Detailing Skills.
• Essentials of Key Account Management.
• Essentials of Field Visit Management.
• Attitude in Sales.
• Cross Selling of Bank Products
In addition to delivering a wide array of pharmaceutical sales and marketing courses and general soft skills programs.
Manage and orchestrate the sales functions and teams nationwide, through:
• Ensuring flawless implementation of products marketing plans, maintaining profitability.
• Managing the sales administration function, operational performance reporting, streamlining processes and systems wherever possible, maximizing business relationships and creating a customer-centric business model.
• Devising sales execution plans “SEP” covering sales, revenue, and expense controls, meeting agreed targets, and promoting MSD presence throughout the market.
• Ensuring adherence to ethical business practices and all pertinent codes of conduct.
• Building and implementing a performance management system that is simple, understood and applicable to all stakeholders.
• Attracting, screening, interviewing, assessing, hiring and retaining key talents to join MSD sales team.
• Investing in the personal development of sales team members through training, coaching and mentoring.
A special assignment to establish a vaccine business unit in the North Middle East markets. Main Highlights are:
• Laying the foundation for future launches of high-end nontraditional vaccines.
• Establishing KOL management task force in designated markets.
• Building a body of MSL core supporters who will form the backbone of expert panels.
• Lobbying influential community supporters for the cervical cancer prevention campaign.
• Building a regional KOL map for cervical cancer and Rota virus activists.
Heading the marketing activities of ophthalmics and specialty products, leading to a world record market share in the glaucoma market. Main highlights are:
• Heads franchise marketing operations for specialty products in NME.
• Member of MEA Regional Marketing Team (RMT).
• Build comprehensive marketing plans for specialty products.
• Ensure proper reach of promotional messages to target audience.
• Decide on most effective promotional mix for each product.
A special assignment of reviving BPH business portfolio
• Responsible for tender business of anti-infective agents in Jordan
-Responsible for one to one sales of a portfolio of products.
-Promotion of a number of products to healthcare providers.
-Achieved a "Very Good" average. -Chosen to represent Philadelphia University as an exchange student in the American University of Beirut "AUB". -Excelled in Marketing ellective courses.
