محمد Alazaar

Built the marketing function from zero — strategy, brand, and channels — for a pre-launch B2B SaaS.
• Owned go-to-market strategy and competitive positioning, benchmarked against Harvey AI and
LexisNexis.
• Configured HubSpot CRM (EU1) with lead tracking, pipeline stages, and B2B SaaS marketing
workflows.
• Built keyword and SEO strategy targeting law firms, corporate legal teams, and Finnish legal
professionals.
• Designed a multi-step email onboarding sequence and opened outreach to bar associations and law
schools to seed the early user base.

Doubled company revenue in two years by rebuilding the website into a high-converting B2B
platform and launching a full multichannel marketing strategy.
• Built and shipped the entire DragLab website solo — frontend, backend, database, and UX — then
ran every marketing channel on top of it. The build and the growth, one person.
• Launched Google Ads paid search from zero for international B2B markets — ~30 qualified leads per
quarter at ~$56 cost per lead, with a 7%+ search CTR well above typical benchmarks.
• Rebuilt organic search with multilingual technical SEO (EN/DE/FR/ES/TR) — JSON-LD, hreflang,
canonicalization, site structure — lifting average Google ranking from ~24 to ~8 (page 3 → page 1)
and growing monthly search impressions ~24x, with organic reach across 150+ countries.
• Owned distributor and customer email end-to-end, including deliverability (SPF, DKIM, domain
verification) via SendGrid and Saleshandy
• Stood up GA4, GTM, and custom conversion tracking with performance dashboards to attribute spend
and guide decisions.
• Qualified B2B leads, RFQs, and partnership requests to feed the sales pipeline
• Grew organic search traffic more than 4x (≈400 → 1, 500 monthly sessions) by building multilingual
technical SEO across five languages (EN/DE/FR/ES/TR) — JSON-LD, hreflang, canonicalization, and
site structure.