Director, Marketing Communications, Mining Sector and FMF
Ministry of Industry and Mineral Resources
Total years of experience :19 years, 1 Months
- Marketing Innovations: Implemented effective marketing strategies, significantly enhancing the global visibility of Saudi Arabia's mining sector.
- Event Success: Spearheaded the highly successful 3rd edition of the FMF, which saw international attendance and industry engagement soar, drawing more than 20, 000 attendees from around the world.
- Media Relations & Management: Successfully enhanced attendance and industry engagement at the event, attracting a significant number of local, regional, and international media outlets to attend and cover the FMF.
Develop and strengthen relationships with local and international media outlets and partners, aiming to achieve SRMG’s vision by diversifying its portfolio across new arenas, such as broadcasting, podcasting, and other entertainment, content creation, and media ventures.
Key Contributions:
- Improved media relations, ensured seamless external communication, created engaging content, and drove brand strategic development while leading Corporate Communication Department.
- Played key role in driving digital transformation of SRMG key media outlets.
Spearheaded development and implementation of GPCA communication strategy across gulf countries. Participated in organisation of annual GPCA conference and exhibition. Orchestrated GPCA Conference and Exhibition in Saudi Arabia with keen focus on elevating corporate presence.
Key Contributions:
- Elevated visibility of GPCA brand across Gulf Region.
- Contributed to improving brand market presence and awareness by spearheading overall aspects regarding management of GPCA annual event.
Directed Sadara’s corporate communications functions, including external communication, branding, marketing, event management, internal communication, and government affairs. Maintained consistent coordination with Royal Commission of Jubail on number of key initiatives.
Key Contributions:
- Achieved 80% increase in building positive brand image by identifying audience’s perception about brand and leveraging user-generated content.
- Increased engagement in social media platforms by 30%
- Encouraged digital culture, increased agility, and improved productivity by implementing transformation programme in Saudi Aramco for petrochemical sector.
Delivered strategic and tactical communication and marketing support to public and private sectors through number of strategic projects.
Key Contributions:
- Consistently coordinated with different communication and MarCom projects, such as Ministry of Communication and Information Technology and other governmental accounts.
- Established and executed launch plan of several brands, such as Digital Government Authority.
- Strategically positioned as communication and marketing advisor for several government officials.
Established and implemented robust mining sector communication and marketing strategy. Organised and managed global mining conference in Kingdom of Saudi Arabia.
Key Contributions:
- Transformed mining sector through number of initiatives aimed at establishing third pillar of Saudi industries after oil, gas, and petrochemical sectors while consistently coordinating with team consisting of public and private sectors.
- Coordinated with Ministry of Culture to nominate number of Saudi mining sites in UN index global sites list.
Directed overall aspect involved in Ma’aden’s external and internal communications, including media relations, branding, event management, and marketing communications. Increased Ma'aden presence in number of key strategic markets globally.
Key Contributions:
- Contributed to achieving Ma'aden vision and objectives by launching internal transformation programme and change management initiatives.
- Achieved 70% increase in Ma’aden's positive brand perception.
- Created highly engaging digital media content that increased engagement in social media platforms by 50%.
Delivered effective guidance and direction to communications teams by developing organization-wide strategies and leading cross-departmental internal and external events, while serving as strategic advisor on communications and marketing.
Key Contributions:
- Increased organization positive brand perception by managing 15+ campaigns across Saudi Arabia.
- Restructured department organization and executed recruitment plan.
- Introduced internal and external communication procedures and policies.
Creating communications strategy for the organization, managing multi- communications channels, developing the brand guidelines for the organization, and ensuring that the communications plan is consistent and reflects the organization strategic vision.
Managed the relations with National Guard and drove POI department to achieve its strategic objectives and goals.
Master's in Communication from the US with grade 4 out of 4