محمد النقيب

Microsoft Office full knowledge
Opera System full knowledge (PMS - Sales & Catering)

• Market study, Market intelligent
• Pricing, Casting, strong Leadership skills,
• flexibility, strong Market knowledge, strong follow up skills,
• Strong sales & negotiation skills, reporting.


Job role:

• lead the development, implementation and execution of the hotel annual commercial strategy, directing the activities of the team In alignment with the Revenue Strategy,

• Set the company's strategic business direction by balancing financial objectives, managing the sales segments and guiding the commercial strategies.

• Developing, implementing, and evaluating short and long-term marketing strategies to meet revenue goals, to grow RevPAR and to shift share for rooms, F&B, and ancillary departments.
• Sharing in preparing the hotel’s annual budget and development, implementing and adapting the Annual Marketing Plan as market conditions fluctuate.
• Developing the marketing and commercial strategies for the hotel and ensuring the strategies conform to the brand philosophies, the company guidelines.
• Determining sales strategies and lead efforts, coordinating these strategies between Global Sales Offices, Marketing & Communications Teams and on-property leadership.
• Ensuring that commercial strategies are aligned with Revenue Management and communicated to Sales, Marketing and hotel leaders, and are implemented and modified as market conditions fluctuate.
• Reviewing and finalizing weekly/monthly forecasts with the concerned perons in the team.

• Evaluating the effectiveness of property participation in channels and determining the proper spend deployment.
• Positioning the hotel in various distribution channels, ensuring information accuracy and monitoring competitor positioning.
• Managing the annual expenditure for all sales and marketing activities and control of the budgeted expenditure by a monthly forecast.
• Maintaining continual awareness of current and future competitors, for example but not limited to, product, published offers/pricing, renovation plans and inventory.
• Monitoring and auditing data hygiene in all sales systems to ensure high compliance to standards and to aid in accurate reporting capabilities to ensure departmental sales goals are achieved.
• Guiding the Sales & Catering team to determine strategic and appropriate deployment of their sales teams.
• Establishing priorities and sales goals with the team, holding each responsible to achieve team goals.
• Ensuring that sales team strategically targeting accounts to grow business.
• Motivating the team and holding them accountable through monthly evaluation of their segments, markets and accounts.
• Ensuring that all contracts are in line with the company Distribution guidelines.
• Conducting daily and weekly sales meetings with the Sales and Catering team, guiding pricing, pattern and space strategy.
• Conducting monthly account reviews with the Sales & Catering Team.
• Monitoring and auditing data hygiene in all sales systems to ensure high compliance to standards and to aid in accurate reporting capabilities

Opera System Full knowledge (PMS - Sales & Catering)
Market study, Market intelligent
Pricing, Casting, strong Leadership skills,
flexibility, strong Market knowledge, strong follow up skills, Strong sales & negotiation skills,
Reporting.

• lead the development, implementation and execution of the hotel annual commercial strategy, directing the activities of the team In alignment with the Revenue Strategy,

set the hotel's strategic business direction by balancing financial objectives, managing the sales segments and guiding the commercial strategies.

• Developing, implementing, and evaluating short and long-term marketing strategies to meet revenue goals, to grow RevPAR and to shift share for rooms, F&B, and ancillary departments.
• Sharing in preparing the hotel’s annual budget and development, implementing and adapting the Annual Marketing Plan as market conditions fluctuate.
• Developing the marketing and commercial strategies for the hotel and ensuring the strategies conform to the brand philosophies, the company guidelines.
• Determining sales strategies and lead efforts, coordinating these strategies between Global Sales Offices, Marketing & Communications Teams and on-property leadership.
• Ensuring that commercial strategies are aligned with Revenue Management and communicated to Sales, Marketing and hotel leaders, and are implemented and modified as market conditions fluctuate.
• Reviewing and finalizing weekly/monthly forecasts with the concerned perons in the team.

• Evaluating the effectiveness of property participation in channels and determining the proper spend deployment.
• Positioning the hotel in various distribution channels, ensuring information accuracy and monitoring competitor positioning.
• Managing the annual expenditure for all sales and marketing activities and control of the budgeted expenditure by a monthly forecast.
• Maintaining continual awareness of current and future competitors, for example but not limited to, product, published offers/pricing, renovation plans and inventory.
• Monitoring and auditing data hygiene in all sales systems to ensure high compliance to standards and to aid in accurate reporting capabilities to ensure departmental sales and catering goals are achieved.
• Guiding the Sales & Catering team to determine strategic and appropriate deployment of their sales teams.
• Establishing priorities and sales goals with the team, holding each responsible to achieve team goals.
• Ensuring that sales team strategically targeting accounts to grow business.
• Motivating the team and holding them accountable through monthly evaluation of their segments, markets and accounts.
• Ensuring that all contracts are in line with the company Distribution guidelines.
• Conducting daily and weekly sales meetings with the Sales and Catering team, guiding pricing, pattern and space strategy.
• Conducting monthly account reviews with the Sales & Catering Team.
• Monitoring and auditing data hygiene in all sales systems to ensure high compliance to standards and to aid in accurate reporting capabilities

Opera System Full knowledge (PMS - Sales & Catering)
Market study, Market intelligent
Pricing, Casting, strong Leadership skills,
flexibility, strong Market knowledge, strong follow up skills, Strong sales & negotiation skills,
Reporting.

Creating standardized marketing practices and procedures, and specific advertising and PR plans to achieve organizational goals and objectives. also i am responsible for planning marketing-related projects .

Increasing organizational awareness through marketing initiatives through analyzing data and estimating demand for services, identify potential markets and devise plans to deliver the appropriate message.

creating and maintaining the organization’s brand, and devising brand strategies. interface with outside agencies to direct activities or supervise internal marketing staff, supporting them in their assigned duties.

market evaluation
Planning marketing goals & sales target
Identifying and planning for media exhibitions
Developing, on a continuous basis, know-how and ability in new areas of marketing

building the structures & the rules for the reservation and invoicing department then how to lead the computer programmer to make a special professional program for any work period of the media career & apply it all along term

sales man : how to make the target by hunting the clients & stress to change their mind to use my media tools.

in this big & famous agency in Egypt i started as a media buyer :
applying all the agency work & cover the relations between the agency & the media houses TV, press, outdoors witch including reservation, art work, accounting ..etc.
in the same time they were repairing me to be a media planner so i was learning the market research to evaluate the market competition to help us in the planning.
Jul 1st 1997 media planner & assistant media manager :
making the clients plans depending on marketing studies, product class, exposed people, client budget & a special commercial goals for my agency.
assistant media manager :
how to be the first man in the media department so i have to meet some important people from the media houses & make a good deals with them to reach the highest possible commission for my agency.
leading my associates, reporting to the top management ..etc.