Brand manager
Aljomaih Automotive Company
Total years of experience :23 years, 2 Months
Played a vital role in formulating marketing campaign to increase market share and achieve sales objective.
Effectively provided POSM and branding materials for company’s showrooms in a short span of time.
Played an instrumental role in providing recommendations for organizing special campaigns with a resultant increase in retail sales by 25%.
Successfully reduced the production, branding and POSM cost over 30% in the year 2012.
Played a fundamental role in marketing the product promotion inclusive of public relations, direct mail pieces, trade shows, and sales training and e-mail campaigns
Conceptualizing, planning, executing marketing programs, designing marketing strategies and campaigns to drive business and capture virgin/competitor markets in alignment with organizational objectives and profit motives.
Liaising with advertising agency to design branding and mass promotional campaigns to promote the company image and to increase the awareness of the company.
Coordinating with international advertising agency in Dubai and Bahrain to prepare various marketing campaigns using ATL, BTL, SMS shoot and social media to boost the sales and after sales to increase annual market share and achieve the goals and objectives.
Arrange with marketing team to prepare Multiple marketing campaigns such as tactical, seasonal and liquidation campaigns to achieve sales objective and coordinating with banks and other financial institutions to facilitate the sales to reach and target more segments customers
Directing branding campaign using different media, online, airport branding, outdoor, government relation and Events featuring cultural festivals in some regions of the Kingdom to increase the awareness for the company and the products.
Organizing and participating in different exhibitions inclusive of automotive, sponsorships the rallies, international motor show, test drive activities, car mall display on different regions and other events management for new and existing products.
Planning summary sheet for new campaigns/activities of the marketing the department, provided all kinds of materials related to monthly campaigns for GMC, Chevrolet & Cadillac and administering the process of payments to suppliers and also requesting GM reimbursement for any marketing activities.
Developing and deploying sales and marketing programs and policies, devising sales budgets and forecasts, pricing/discounting policies and incentive schemes with a view to achieve sales and profitability targets.
Coordinating with all product development departments to create and maintain marketing materials for sales presentations and client meetings for smooth functioning.
Managing marketing department's monthly analysis of customer acquisition data and campaign performance and providing operational support for high-volume financial institutions.
Accountable to improve credibility and client awareness by developing technical/non-technical marketing activities by using social media, news paper and SMS to achieve volume business.
Accountable for sales support by executing corporate sales campaign aimed to strengthen company products to achieve high sales volume from fleet sales based on incentive program from GM directed to international and regional organizations and government sector
Keeping close tabs on market dynamics, trends/competitor strategies. Collating information and formulating strategies to optimize performance parameters/business outputs.
Manage and follow with junior executive staff to ensure punctuality and productivity
Key Responsibilities:
• Recommended development of new procedures and responded to policy changes affecting claim payments involving third party payment/investigations.
• Successfully handled customer inquiries, complaints, billing questions and payment extensions/service requests in an effective and efficient manner.
• Responsible for general premises claims, handling claims of premises and reviewed the legal documents issued by government authority for smooth functioning.
• Evaluated, negotiated and resolved claims of insured premises through settlement, ensured claims received are handled within prescribed turnaround time.
• Maintained a quality assurance program to support total performance management initiatives and consistent delivery of quality claims service.
• Provided guidance to claims representatives with claims that are more complicated and explored all available options to settle claims within given time frames.
• Indemnified the insured after evaluating the damages, reviewed all support documents, verified recommendations for claim disposition, including evaluation, litigation, negotiation and settlement of claims.
Key Responsibilities:
• Assisted customers in opening bank accounts, providing accurate information pertaining to bank’s facilities/services, attended to customers and proffered excellent customer service, thus developing a large customer base.
• Solicited new business opportunities for bank products to manage the branch effectively and profitably, including development of assets/liabilities, customer support systems, handled branch customer queue system and cross selling of products to achieve/exceed established sales targets.
• Maintained all security items/documents including ATM Cards, Pin Mailers, Cheque Books, Credit Cards, Returned Cheques and renewal of Fixed Deposit, while ensuring strict adherence to the standard operating procedures for security, delivery, record-keeping, cancellation and reconciliation of security items and recommended effective solutions for improving processes/practices.
• Providing support to the Branch Manager in the work related to complaints of customers and resolved/followed up the same for senior customers.
• Handled customers' general inquiries, identified selling opportunities and offered bank products and services to customers and addressed all service issues, complaints and disputes, resolved the same within a reasonable time frame.
• Organized sales plans for the assigned customers, provided complete information regarding the bank’s activities/products/ services to new corporate clients.
• Generated new corporate banking relationships, enhanced existing relationships through selling products to achieve targets and maintained high standards of service quality at all times.