Global Brand & Marketing Communications Manager in Middle Ease, Africa, Asia, Europe & Americas
Saudi Basic Industries Corporation - Sabic
مجموع سنوات الخبرة :9 years, 6 أشهر
1. Work cwith the Business Intelligence team to understand current customer retention KPIs (repeat rate, lifetime value, etc.) and forecast for increased customer retention.
2. Use data to identify customers at risk of lapsing and provide recommendations to increase their engagement and purchase activity.
3. Collaborate in marketing strategy to deliver regular personalized promotions to premium customers.
4. Collaborate with all marketing channels to deliver website traffic and revenue from the existing customers & potential .
5. Engage with the website testing team on ways to increase customer engagement.
6. Deliver regular customer retention and loyalty reporting to Top management .
7. Build the digital loyalty and CRM strategy to increase customer engagement and grow sales revenue.
8. Develop and implement content for the website including graphics, copy writing, SEO best practice and the management of external agencies for photography and branding.
9. Monitor and report on overall performance across all digital platforms .
10. Define the tactics to manage member life cycles in
order to drive loyalty and sales.
11. Lead and manage the marketing Research & Analysis plans to understand segments and support decision making through marketing analysis, insight.
12. Provide tailored marketing plans that match the VIP’s expectations and demonstrate a sense of
urgency for their request .
1- Develops and implements quarterly marketing plans for the Postpaid portfolio. Requires extensive planning management including analysis of customer insight and business performance, development of promotional offers and brand value proposition and performance management in quarter.
2- Responsible for identifying opportunities based on competitive landscape, business performance and customer pain points. Provides strategic recommendation on offers and programs to capture new customers.
3- Develop marketing communication materials for senior leadership sharing a customer-centric story.
4- planning to drive customer growth within the financial envelop for the Mobily Postpaid business. analyzing customer metrics across various segments and is responsible for offers management including developing new ideas, high level business cases, offer go to market strategy, operational feasibility and performance management & optimization.
5- competency in marketing strategy, analytics, identifying trends & insights from customer & competitive research, retail, change & innovation, relationship building & influencing, and cross-functional leadership.
1- Examining a campaign's return on investment & Identifying new market opportunities.
2- Completing concept-testing for new products & insights about product potentials.
3- Performing extensive market research & Evaluating market penetration.
4- Determining brand perceptions, reputations & improving customer satisfaction.
5- Identifying positive financial outcomes to increase profitability.
6- Creating databases and capture market data & Creating questionnaires and surveys.
7- Analyzing competitors, costumers, demographics, prices, distribution channels.
8- Assessing client's promotional needs & determining who will buy products.
9- Conducting secondary research, finding information from industry associations.
10- using statistical software to manage information & Analyzing published.
11- Investigating past performance of service's sales to predict future sales.
12- Perform market research & Assessing future trends
13- Gathering statistical data on competitors
14- Obtain data to design surveys and assess consumer preferences.
15- Conduct & designing surveys in many different formats & Making recommendations.
16- making decisions on the promotion, distribution & design of products or services.
17- Increasing public demand for products & Open new branches.
18- Help develop advertising brochures, sales plans, and product promotions.
19- Gathering info. to help decisions, measuring the effectiveness of those decisions.
Marketing Bachelor
Fullbridge Program
