Media Manager
OMD
Total years of experience :16 years, 5 Months
Bahlsen ME (PICK UP, Bahlsen) / Ricola
Manage a team of 3 on executing day to day deliverables including: Moderation / Posting / Ad promotions
Set a content process in place for our clients including business decks reflecting “Always On” objectives and an “Induction Deck” looking into the brand equity.
Work with Media Planners on monthly splits of budgets & there on after work on the content budget splits during the month.
Work on campaign strategies and budget splits.
Manage content plans across all brands ensuring TOV is on brand and relevancy is applied.
Manage the creative deliverables between internal creative teams/external agencies and the client.
Work on Social Campaign strategies for Pepsi (Make My Meal / UEFA Champions League / Sound of Nation) 7up (Vintage and Perspective campaigns) Mirinda (Battle of the Flavors) Mountain Dew (Restructuring) / Lipton Ice Tea (Say Yes). Nissan (Tactical campaigns). Poke the Bear campaign with Bahlsen’s PICK UP.
Managed the Instagram launch strategy for Pepsi and 7up as well as activate Instagram ads for other CSD brands.
Covered Fashion FWD and Sole DXB as part of our Pepsi partnership.
Manage monthly and campaign reporting process.
Work closely with Ad Ops on how to optimize posts and targeting on our content (Flow and Campaign)
Work with the activation team in aligning/integrating social strategies with online or on ground activations and influencers.
Work closely with platform partners on new business ideas and how to optimize our content through their platforms (Facebook, Instagram and Twitter relationships).
Set up annual and campaign KPI’s based on AOP outcome.
Use platform reporting tools and other listening tools to analyze content performance and online conversations.
Manage client relationships and expectations through effective communications.
Mentoring and training my subordinates in fulfilling all job functions including software training.
Evolve industry thinking through research and analytics.
Work on Global content distribution for Disney along with pushing the local content agenda.
Launched Ricola and Bahlsen pages.
Clients: beIN SPORTS
Worked on the 2014 FIFA World Cup social media mission control room.
Integrate Social Media platforms with beIN SPORTS shows.
Plan and execute social strategies for upcoming and running campaigns.
Live Content management.
Recommend creative assets and applications/activations.
Assist on weekly reports & quarterly reports for clients highlighting the pages key performance and learning’s.
Create planned & real time content for beIN SPORTS.
Community Management: Supervise my team & insure timely responses to fans.
Crisis Management: Report queries/complaints/crisis on the page to the client and devise responses & solutions
Train team on content development, live tweeting, community management & other ad hoc requests.
Set up the brands Social Media presence from startup stage.
as a football content & outreach consultant on Pepsi Arabia TV’s launch.
Assist direct management on RFP’s. Most notably on Abu Dhabi Sports and AL Jazeera Sports.
Plan and execute social strategies for upcoming and running campaigns.
Liaise with various agencies and suppliers on Creative assets and Media Plans and applications/activations.
Create monthly reports for clients highlighting the pages key performance and learning’s as well as upcoming plans and recommendations.
Create Content Calendars for our brands to go on stage.
Community Management: with-holding the brands tone of voice. Responding to fans in a timely manner with all of their queries. Moderate spam and delete ill comments from the page.
Report fan queries on the page to the client with suggested responses.
Client:
Training to improve managerial skills, communication skills with managers, guide staff towards global store target and supply them with solid support in terms of advice and motivation. Dealing with staff problems, customer problems and relations. Also training in advancing my market forecasting and sales planning.
Brainstorm creative sales & customer service methods to be implemented in the store.
Primary Cashier & Customer Service Rep.(February2004-August2004)
•Supervise all cashiers & monitor all cash transactions which take place while making sure there’s a minimum error margin.
•Print out financial reports regarding our retail outlet & send them to the finance department.
•Responsible for shops safe & petty cash.
•Handled events tickets sales and ticket sales reports.
Sales Associate(March2002-February2004)
•Assist all customers towards their necessary needs within the store; therefore provide excellent customer service at its fullest.
on cash desk processing transactions & working on customer orders. Also worked on cash desk as a customer service representative.
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