Chief Marketing Officer
Edutech Middle East
مجموع سنوات الخبرة :34 years, 0 أشهر
I report directly to the CEO with accountability for all marketing operations with key focus on acquiring new business and ensuring customer satisfaction & relationship management.
My core responsibility is to develop an annual marketing strategy for twenty brands across three business units in six different markets targeting seven different target audiences using a combination of digital and offline media.
Closely working with my team to ensure the implementation of the media plans and measure campaign effectiveness.
Developing digital and social media strategies with focus on paid and organic search, re-targeting, social media marketing, content and community management within the marketing framework.
In terms of collaboration, we work alongside the sales team to help them achieve the defined targets.
Recruiting and building an in-house marketing team comprising of hybrid marketing experts to help execute our marcom plans across digital and offline platforms, given the agility of today’s consumers.
Delivered successful ROI and increased brand awareness through PR initiatives, roadshows and workshops across the GCC region, over the past 2 years.
Joined MediaVest in 2001 in a supervisory role and left the company as its Managing Director after sixteen years with a billing of USD 125 million and with a staff of around 75+ talents.
During my time at MediaVest my focus was on people, product and partners which were the three reasons behind my success. With an eye for commendable talents I recruited assets for the company and nurtured them in their career growth.
Being a future forward thinker, I was able to inculcate innovation and foresight in management strategy that helped the company to grow in different sectors.
As with any company, profitability and growth is crucial and thus ensured that we continuously outperformed our targets year on year
My career started as a Media Executive at DMB&B an international agency based in Dubai during the 1990's. My job was to plan and manage end-to-end integrated media campaigns. I supported the Media Director and Senior Manager to develop overall offline integrated media strategy.
Worked on clients such as General Motors, P&G, Dubai Commerce and Tourism Board.