Mohamed Sherif Rizk

• Planning and creating regional sales plans and quotes in alignment with sales objectives.
• Supporting buyers and procurement managers with setting the right product and specification based on market needs.
• Initiating new services/ products and innovate sales techniques to increase reach and customer satisfaction.
• Analyze regional market trends and highlight growth opportunities for customers.
• Forecast quarterly and annual budgets for the region and evaluate customer performance.

*Planning and Executing the development and sales plan for Groceries and Mini-Market channels.

* Achieve the sales volume, market share, market execution and customer service objectives through effective leadership.

* Maximum utilization of the sales team and ensuring successful achievement of sales AOP and to safeguard & develop GTM.

* Initiating GTM to utilize the non-profitable routes and focus on new category launches

* Capturing customer locations and route optimizing the JP based on locations and time spent

* Define and achieve sales strategy across trade channels.

* Formulating business expansion focused on distribution, Inventory management, credit management and revenue achievement.

* Rerouting on an additional headcount aiming at adding quality to the sales call and enhancing
KPIs.

* Review and advice on pricing policies, products mix, Sales performance and brand Portfolio.

• Developing and implementing sales strategies to ensure market-share growth.
• Identifying new business opportunities to generate additional revenue.
• Managing sales team and assisting with daily problem solving and setting clear accountable objectives consistent with the organizational goals.
• Training and coaching my sales team to achieve territory objectives and company goals
• Ensuring pricing and promotions compliance & controls with the set marketing strategies.

* Leading a teamof 10 salesmen & one supervisor operating in a direct coverage model
* Aiming at achieving theKPIs for the territory in terms of sales volumes, strike rate, average lines in distribution per store, collection, drop size, and time in call.

* Territory development budget management of 8%of annual TO.

* Territory asset base management and execution quality monitoring via planogram
implementation and asset location.

* Coverage expansion within same routes via rerouting the daily journey plans&
geography

* Leading a teamof 5 sales reps operating in adirect coverage model aiming at growing the
HORECA &On-Premise channels

* Developing current customer base and seeking new potential customers.

* The job scope encompassed contract negotiation, execution, sales, account development tools, POS, collection, and budget management of 8%of annual TO.