Senior Section Manager
Procter & Gamble
مجموع سنوات الخبرة :13 years, 0 أشهر
Understood consumer and market dynamics, brand priorities and showed capabilities of
translating main findings into opportunities and competitive advantage.
Submitted integral and timely reports on regular basis, analysed competition and conducted
market audit to identify threats & potential.
Negotiated, finalised & followed deals with all key Tier 1 & Tier 2 accounts.
Planned sales strategy for the market to ensure attainment of company sales goals &
profitability and developed premium execution in line with sales and brand strategy.
Made business plan & action to be achieved monthly and built an effective working
relationship with key accounts & customers.
Monitored closely, sales growth index month wise.
• Brands Handled: Food & Beverages: Kellog’s, Old spice, Pringles, Red Bull, UFC; Electronics: Braun, Delonghi,
Ariete, Duracell; Health & Beauty: Olay, Herbal Essence, Head & Shoulders, Pantene, MUM,
Crest, Gilette, Oral B, Palmers, Wella.; Non Health & Beauty: Always, Ariel, Tide, Vonux, Fairy,
Febreze, Downy
Handled business accounting for 40% of modern trade volume for the brands and ensured
effective trade marketing activities were in place during the right shopper window. Made sure
the distribution of P&G brands was assigned, evaluated trade promotion and analysed the
gain or loss of share.
• Brands Handled: Gillette, Braun
Al Batinah Region, Oman
Handled 60+ accounts for the region, focused towards overall region business potential
growth and distribution on Tier 3 & Tier 2 untapped accounts and made business plan & action
to be achieved. Handled service issues and coordinated with the central team about it.
• Brands Handled: Braun, Delonghi, Duracell & Ariete
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