Mohammed Arikat

Key achievement
o Developing a Corporate and Regional Loyalty Program that should include all Alyasra stores in all the countries these stores operate in, The Program developing covered:
o Establishing data capturing process and train the staff accordingly o Data cleansing
o Benchmarking with the most successful loyalty programs worldwide o Feasibility Study
o Technical Analysis
o Full Branding
o Supporting full-fledged Corporate mobile application
o Alyasra LinkedIn Page:
o Registration - Legal dispute
o Content Development
o Page promoting to relevant audience
o Due to the outstanding achievement LinkedIn Global conducted a case study on
Alyasra which will be published on LinkedIn.com on November 2015
o Collaboration with NBK including some of Alyasra stores (DKNY - Ontime - Fossil - 10:10 - Dyrberg Kern - Ecco - Trinkets - Triumph - Time+More and Comfort Zone) in NBK’s Credit Cards rewards program.
o Media buying agency pitch - Responsible to conduct media buying agency pitch for alyasra group (Food and Fashion Retail) since 2013
o CRM Module Pitch - Conducted an international pitch to select the best suitable CRM Module application pitch
o Review and signoff Market plans and budgets

The division include 5 owned concepts (Ontime - Trinkets - Time+More - 10:10 - Dyrberg/Kern) that retail more than 50 International Fashion brands such as Michael Kors, Burberry, DKNY, Lacoste, Tommy Hilfiger and many others. My task was to establish a Marketing Department for the division. Key Achievements:

o Established Regional Marketing department from scratch
Mobile App.
o Reviewing contractual agreement and contracts for all brands Web Design
o Set corporate and individual brands marketing strategies
o Annual Budgeting for more than 50 brands in addition to corporate brands.

o Media planning covering 360 degrees marketing - for 3 years all Campaigns achieved high ROI and increased positive brand awareness in all markets
o Created one of the most successful promotional campaigns that included: Inventing the idea, forecasting financial study, system preparation, staff training, ROI reporting and Performance analysis.

Corporate Branding:
o Brand Awareness Survey
o Brand positioning to pre to the rebranding of the concept
o Rebranding Ontime, to ONTIME The Timestylists a newer fresher concept based on
refined and exciting customer experience.
o Worked with international consulting agencies for Digital presence, Brand diagnosis o Concept Developed: Time+More, Trinkets and 10:10

Main Tasks:
o Assessment of system, data status and staff knowledge o Assure proper data capture and Data cleansing
o Benchmark International rewards program
o Create a very successful Loyalty Program
o Leads Generation and Customer acquisition o Increase customers retention and profitability o Customers data profiling and segmentation o Prospecting and lead generation
o Handled Mystery Shopping and CSI

Main Tasks:
o Planning and supervising Data cleansing program to enhance customers' info. o Designed CRM Retention, Acquisition, Penetration and Loyalty plans
o Customer Segmentation
o Prepared Nissan's CRM action plan for FY08 & FY09.
o Established with my manager an international full-fledged Customer Call Center o Customer"lifecycle"monitoring
o Lead generation.
o Surveys and Market research
o Mystery shopping on competitors with analysis and benchmarking
o Handling call center application tasks, Reporting performance evaluation, Skill set
allocation and system control.
o Participated in Member in Balanced Score Card committee which developed
Al-Babtain Automotive Strategic plan FY08 - FY13
Marketing Tasks:
o Member in Marketing Committee.
o Campaign evaluation & ROI.
o Reporting Media attractiveness.
o Monitoring and benchmarking with competitors campaigns. o Facilitated marketing activities