CEO
MY PERFUMES LLC
مجموع سنوات الخبرة :26 years, 5 أشهر
My current role is to lead and manage the existing business as well as to build the infrastructure of
the company in order to reposition the brand (internal and private labels) to gain a strong
leadership in the industry. The key area of focus is to restructure and standardize all processes and
procedures including production, manufacturing, R&D, distribution, retail, sales and marketing.
Commissioned as a special projects consultant for development of a new exclusive brand under the SAPG group
portfolio.
Created the overall brand concept from market research, competitive intelligence, creative
direction, product design, retail concept, brand positioning and marketing strategy, sales &
distribution channels.
• Set up the infrastructure of the company
• Manage revenue and profit generation
• Preparation of annual budgets relating to the brand and the company
• Overall management of the company business in UAE
• Managing the sales channel process and ultimately responsible for logistics and ordering.
• Key role in sales & Marketing of the Company & its Brands
• Select and manage external agencies.
• Develop growth strategy for the company and the brands under the company portfolio.
• Maintain administration and relevant reporting and planning systems.
• Complete responsibility for recruitment, appraisal process, mentoring and performance management of the team
• Launch and Distribute Artdeco brand in all the major retail chains of UAE
• Single point contact for the international brand principal.
• Develop and direct all internal and external marketing activities
• Develop the corporate marketing strategy, including setting objectives and goals for each department and team
• Manage the entire sales team, including performance evaluations
• Manage all product lines, from strategic planning to implementation
• Develop and manage all PR activities, including a programme of strategic and tactical media planning
• Manage all marketing research, analytics/metrics
• Direct all marketing and branding audits
• Develop and manage brand awareness campaigns
• Create and deliver monthly status reports, in co-operation with the other team members and departments
• Creation and revisions of all management presentations, policies and procedures
• Maintain the corporate website and maximize portals and e-newsletters
• Evaluate and implement participation in third party marketing events and trade shows
• Ensure sales & customer target achievements on monthly basis
• Maintain relationships with existing and potential clients
• Develop and maintain marketing database
• Complete multi- department management including Business Development, Customer Relations, Event Management, Visual Merchandising, and Corporate Gifts; Team of 150+ employees
• Developed the corporate marketing strategy, including setting objectives and goals for each department and team
• Implemented media and marketing campaigns and programs, and integrated marketing communication
• Managed marketing research, analytics/metrics
• Directed marketing and branding audits
• Created marketing modules (related to sales and marketing0
• Developed creative concepts for media and marketing campaigns, presentations, and custom projects
• Prepared and ensured effective execution of annual corporate marketing calendar, promotions, and events
• Created and implemented Loyalty Program (CRM)
• Represented corporation at various marketing forums and community events
• Provided training for marketing and sales teams, including orientations, brand-building and team-building events and exercises
• Commissioned formal research procedures and business systems, transforming the corporate image
• Developed and implemented the company’s first ever 3-year marketing plan that took the company from 4 million AED to 25 million AED per year
• Created and developed teams
• Implemented international merchandising standards across all Paris Gallery showrooms
• Introduced model stock matrix for retail showrooms
• Imported exclusive fragrances which became a major contributor to Paris Gallery’s overall business
MBA - MARKETING