Mohammed Ayoub

•Developing annual marketing and communication strategies and tactical plans to improve ROI across print, email, social media, events and traditional media.
•Developing and managing digital marketing campaigns to drive sales and spread brand awareness.
•Developed and analyzed competitive intelligence for clients in the digital marketing space, which help identify potential opportunities for expansion based on categorical trends.
•Utilizing a range of tools (including paid search, SEO and PPC) to optimize digital marketing activities.
•Planning budgetary control of all digital marketing campaigns.
•Planning and implementing social media strategy.
•Tracking conversion rates and drawing analytical reports for digital marketing activities.
•Managing redesign and launch of company website.
•Drawing analytical reports from customer research, market conditions and competitor data.
•Devising strategies to drive online traffic to company website.
•Reviewing new technologies and keeping the company at the forefront of developments in digital marketing world.
•Briefing and coordinating with creative team to ensure timely submittal of required material for digital marketing.
•Participating in offline marketing activities, including planning, budgeting, execution and media booking.
•Taking part in brainstorm sessions with creative team to produce disruptive marketing campaigns.
•Coordinated and planned influencer and PR reviews to drive brand awareness.

* Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
* Design, build and maintain our social media presence
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
* Identify trends and insights, and optimize spend and performance based on the insights
* Brainstorm new and creative growth strategies
* Plan, execute, and measure experiments and conversion tests
* Collaborate with internal teams to create landing pages and optimize user experience
* Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
* Instrument conversion points and optimize user funnels
* Collaborate with agencies and other vendor partners
* Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• Manage a set of client portfolio digital campaigns, including research, setup and implementation of specific digital campaigns for Zain Kuwait, KFH, Al Yasra Fashion and KDD.
• Lead a team of executive(s) in order to service a client’s digital media campaign needs, including operations, optimisation and reporting.
• Report to client leadership director and integrate all digital campaigns to the overall media mix application.
• Report to the digital director regarding all of digital aspects, including planning, budgeting and results.

• Facilitate the scheduling, production, implementation, optimization and reporting of online Advertising campaigns from insertion order to completion with worldwide Brands (BHS, Katsuya, Payless, Ashas, Mothercare, Pin
kberry, Boots, Kidzania, Kems, Zajil, Mabanee, Ontime, River Island, Radisson Blue, Hilton, ……).
• Maintain good relationship with all clients.
• Provide ongoing support to the agencies, reps, networks and customers.
Work with the sales team to perform post-campaign analysis for client presentations and future sales collateral.
• Looking for a new potential customers.
• Manage the month-end billing and invoicing process.
• Manage the marketing budget for our online sectors.
• Responsible for driving the marketing planning process.
• Google/Yahoo/Bing search engine optimization (SEO) to rank first in the organic results.
• Coaching and training promoters.
• Social media marketing (SMM) for facebook/twitter/googleplus/linkedin/youtube
• Website creation and editing in joomla/wordpress/html
• Pay per click marketing and banner advertising.
• Instigate and drive campaign planning process working with our Campaign team.
• Source vendors, negotiate contracts.
Key operations contact for internal and external customers.