SALES MANAGER
EMIRATES FOODS COMPANY
Total years of experience :29 years, 11 Months
is manufacturer and sales and distributes soft drinks & juices . Carbonated soft drinks are under CANADA DRY BRAND which are owned by Schweppes Holding which are owned by Coca Cola Company & juices are manufactured and sold under JUICY BITES BRAND and sold in domestic as well as international market .Reporting to the AGM of the company and managing a business of AED 30 million and above annually for the Company and overall management of Sales and distribution for Carbonated soft drinks ( CANADA DRY PRODUCTS) and juice product ( JUICY BITES ) in domestic market of UAE .
•Responsible for achieving volume and revenue growth in all the channels of domestic market in UAE .
•Managing a multicultural sales team of more than 100 staff which includes channel managers, sales supervisors, sales executives, salesmen, merchandisers ect .
•Providing leadership to the team by leading them from the front,
•Overall responsible for CANADA DRY & JUICY BITES distribution in UAE including KA, General trade and Horeca .
•Preparing budget plans for both CARBONATED SOFT DRINKS and JUICES including the marketing calendar for the same,
•Effectively managing the marketing budget worth AED - 2 Million for execution, displays and visibilities in all channels,
•Managing monthly, quarterly and annual presentation for all the key accounts for UAE market .
•Preparing sales forecast and stock flows for CSD and JUICES to avoid OOS as well as overstock,
•Handled different projects including RTM, Pre Sell, Perfect Stores, Distribution efficiencies and always delivering on these commitment,
•Planning the consumer offers, activities with the marketing calendars of the KAs, to ensure volume generation, awareness through in-store participation and maximizing ROI.
•Achieve results through team work, trade visit and customer relationship.
•Determined market potential, identify key strategic, operational parameters that need to be addressed for increasing market share in strategic categories.
•Successfully interacted with cross functional team.
•Introduced line extensions, new products launches.
•Business management: Maximize volume/value growth and profitability of all the business. Assure the execution of the business plans with excellence. Drive internal and external customer satisfaction
Overall management of Key Accounts and general trade channels for Red Bull Energy Drink, water ( Tanuf / Jabel Akhter / Salzabeel ) tissues ( Tanuf / Jabel Akhter / Salzabeel ), 2 brands of juices distribution in Oman with focus on numeric & weighted distribution and improving market share as National Manager For NMWC Group and reporting to the Region Manager Operation of the Company handling a business worth OR- 4 million .
•Responsible for achieving volume and revenue growth in all Key Accounts outlet in Oman,
•Ensuring the signing of profitable agreements with KA outlets year on year,
•Planning and ensuring that the execution standards in each KA outlets are improved with the help of managers and supervisors,
•Training the sales team for effective implementation of execution standards,
•Providing leadership to the team by leading them from the front,
•Overall responsible for Red Bull distribution in Oman including KA, General trade and Horeca,
•Preparing budget plans for both water and Red Bull including the marketing calendar for the same,
•Effectively managing the marketing budget worth RO 300, 000 for execution, displays and visibilities in all channels,
•Managing and delivering the Red Bull international requirements in terms of monthly, quarterly and annual presentation as per principle requirement,
•Preparing sales forecast and stock flows for red Bull operations to avoid OOS as well as overstock,
•Handled different projects including RTM, Pre Sell, Perfect Stores, Distribution efficiencies and always delivering on these commitment,
•Planning the consumer offers, activities with the marketing calendars of the KAs, to ensure volume generation, awareness through in-store participation and maximizing ROI.
•Achieve results through team work, trade visit and customer relationship.
•Determined market potential, identify key strategic, operational parameters that need to be addressed for increasing market share in strategic categories.
•Introduced line extensions, new products launches, participated in development of NPD with the team.
•Business management: Maximize volume/value growth and profitability of all the business. Assure the execution of the business plans with excellence. Drive internal and external customer satisfaction.
•Suppliers: continuous liaison and meetings with principals on monthly targets, order quantities, promotional activities, promotional support and sales targets
•Prepare primary and secondary sales forecasts for all the regions of the markets.
•Lead the process of FMCG and consolidate the trade marketing budgets by categories and trade channel.
•Give parameters and bench for achieving desired numeric and volume weighted distribution to the team.
•Plan and develop consumer, trade, tactical promotion with defined volumes, objectives per channel, turnover, display mechanics, POS coordination, and excellence in execution..
•Review IMS sales Vs targets, inventory monitoring, stock cover and order forecasting.
•Formulating need based dynamic policies for maximizing profitability and revenue.
•Liaising with other departments within the organization for smooth functional operation.
•Conduct periodic reviews and prepared reports of FMCG Operations on universe development, numeric, weighted distribution and market.
•Financials: P&L, interpretation of management reports and necessary follow up, issue management (day to day), budgeting and managing costs
•Brand management: forecasting, stock management, marketing plans and advertising agencies. Attendance/participation to local exhibitions
•Sales: customer contacts and PR, market deals & visits, fieldwork with the sales team, category management with Key accounts, sales force structure, market segmentation, incentive scheme setup. New sales/operating systems and procedures. Measurement/enhancement of the distribution and coverage systems.
•Responsible to prepare the marketing plan for all the brands on monthly and yearly basis .
Hired as Key Account preseller in the year 1995 for the Dubai Region. Advanced to Sales Supervisor (Sharjah in the year 1998. Elevated to the position of Key Account Supervisor- Hypermarkets & supermarkets (Dubai & Sharjah) in the year -2004. Served the organization as General Trade Sales Manager for Dubai territory in the year 2007 -2008 and served the company as Interior Sales Manager for Oman from May 2008 to June 2009 again promoted as Capital sales manager for all the Key Accounts for Oman as well as General Trade for Muscat from June 2009 to April 2011.
To achieve sales and collection target of the assigned territory of Al Hassa region, which included Mubaraz, Al Hafuf, Al Jafar area in the eastern province of Saudi Arabia .
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