Marketing Director
Easy care
Total years of experience :19 years, 8 Months
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Direct the hiring, training, or performance evaluations of marketing staff and oversee their daily activities.
- Develop all Easy care strategic and tactical marketing initiatives and plans.
- Create and implement marketing/media plans that include print, online, video, tradeshows, and social networking opportunities.
- Concept and write branded advertising campaigns, white papers and other technical content.
- Conduct market research to identify effective promotional methods and negotiate media contracts.
- Investigate new media opportunities (print, events, online, advertorials), negotiate rates, and book space.
- Organize and streamline service offerings into customer friendly concepts.
- Oversee the coordination and organization of all tradeshow arrangements (registration, shipping, promotion, travel).
- Oversee the development and execution of corporate events including but not limited to Holiday, morale boosters, employee appreciations, annual company meeting.
Marketing Intelligence
Brand Management
Marketing Communications
• Communicate with Marketing Research agent to get the quarterly report periodically.
• Analyze trends in sales performance and adjust plans accordingly in order to meet sales targets.
• Apply the brands plan which come from head offices.
• Managing and development the brands providing input on recommendations for financial planning to achieve financial objectives.
• Organize and develop Brand Marketing Plan (BMP) every year.(for our brands)
• Monitor success of brand activities basis agreed KPIs.
• Full responsibility for company branding and image
• Managing and create marketing campaigns to implement ATL and BTL activities with agencies.
• Managing all marketing activities with partners to increase and achieve perception figures (beko, home queen, speed queen, admiral, Amana and bompani)
• Communicate with advertising agents to print catalogs, flyers ….etc
• Communicate with Social Media agent to handling our page
• Analyses Market news and make report monthly.
• Analyses proudest display and share and make report monthly.
• Dealing with dealers to showcase our products inside the dealers stores.
• Dealing with dealers to showcase our stands inside the dealers stores to display our products.
• Organize and develop Brand Marketing Plan (BMP) every year.
• Develop AOP for brand based on thorough consumer, brand and competition understanding.
• Consult with commercial team to develop channel marketing strategy.
• Monitor success of brand activities basis agreed KPIs.
• Monitor business performance of brand compared to agreed business objectives and taking corrective actions like price corrections and mix improvements.
• Manage the innovation process (launch/re-launch) for relevant projects.
• Prepare creative briefs for production and promotion.
• Stay closely connected to consumers and customers to develop actionable insights and regularly monitor change in market and competitive context to take necessary corrective actions in brand plans.
• Full responsibility for company branding and image.
• Develop media relations.
• Responsible for all brand life cycle
• Responsible for Marketing in Africa Countries and the Gulf area.
Marketing Research:
• Design and create quantitative and qualitative researches.
• Manage the marketing research team.
• Prepare the final reports for the marketing research
• Contact and communicate with the marketing researches agencies.
• Create the creative briefs to marketing researches agencies.
Achievement
• 3 B2B campaigns for Car Putty.
• 5 international corporate activations (event).
• 3 Marketing Research for Car Putty, Decorative paints.
• Support the Brand Manager by leading the development and execution of marketing plans that will enable the brand to set and execute a plan to meet its volume targets, share targets and overall business objectives.
• Analyze the business and competitive environment on a continual basis, using strong data and sound judgment to make recommendations to the brand team for ways to better meet short and long-term business goals.
• Lead cross-functional teams needed to achieve key brand initiatives. This will involve defining the objectives for the initiatives and managing the team, timelines and resources needed.
• Assist in the management and development of the brands providing input on recommendations for financial planning to achieve financial objectives.
• Assist Brand Manager with advertising development process, including development of creative briefs and advertising strategy through production.
• Responsible for Marketing in Africa Countries and the Gulf area.
• Design and create quantitative and qualitative researches.
• Manage the marketing research team.
• Prepare the final reports for the marketing research.
• Contact and communicate with the marketing researches agencies.
• Create the creative briefs to marketing researches agencies.
Assists in innovative marketing and supplement tasks like marketing researches and branding.
• Execute implementation plan set by Marketing Manager as per assigned guidelines.
• Monitor competitors’ activities and provide reports to assist Marketing *Manager to evaluate on a strategic level.
• Follow the approved marketing budgets and ensure that suppliers’ costs and finance procedures are in line with the Group’s Policy.
• Track campaigns, prepare performance analysis reports of post campaign and make recommendations to concurrent programs for corrective modifications.
• Monitoring the brand life cycle for all brands.
• Assists in innovative marketing and supplement tasks like marketing researches and branding.
• Execute implementation plan set by Marketing Manager as per assigned guidelines.
• Monitor competitors’ activities and provide reports to assist Marketing *Manager to evaluate on a strategic level.
• Follow the approved marketing budgets and ensure that suppliers’ costs and finance procedures are in line with the Group’s Policy.
• Track campaigns, prepare performance analysis reports of campaigns and make recommendations to concurrent programs for corrective modifications
achieve the tagger
MBA at marketing
Geography
