Country Director
InstaShop
Total years of experience :15 years, 5 Months
• Develop and execute the company’s business strategies in order to attain the goals of the board and shareholders.
• Provide strategic advice to the board and Chairperson so that they will have an accurate view of the market and the company’s future.
• Prepare and implement comprehensive business plans to facilitate achievement by planning cost-effective operations and market development activities.
• Ensure company policies and legal guidelines are communicated all the way from the top down in the company and that they are followed at all times.
• Set the channel’s annual game plan by setting eligibility criteria for both MT/KA customers and assessing their performance in the field accordingly.
• Lead MT/KA teams into achieving a company’s volume and execution targets.
• Ensure enhancement on the bottom line through revenue mgt & better utilization of CDAs expenditure.
• Determine opportunities in the field through analyzing sales figures/share readings and coming up with long term plans to gain more volume and share.
• Submit AOP for MT/KA channels including required tools/expenditures (A.P, Trucks, D&A).
• Manage promotional budget through setting joint business plans with customers to achieve the highest volume growth and state of the art execution.
• Partner with marketing and Trade marketing teams in planning and executing the new activations.
• Partner with Commercial control team in enhancing the cash flow by improving the S2C cycle.
• Collaborate with the commercial planning team to ensure the channel is in line with the company’s profitability targets.
• Implement trade promotions along with Marketing by publishing, tracking, and evaluating trade spending.
• Conducts one-on-one review with all Account Executives to build more effective communications, to understand training and development needs, and to provide insight for the improvement of Account Executive’s sales and activity performance.
Execute the yearly AOP process through having a solid action plan in my unit which includes infrastructure requirements for the next year to achieve volume, market share, profitability and productivity results.
Set the DC/Unit must win battles and KPIs, in addition to managing the D&A within the DC/Unit.
Lead the monthly reporting of results within my DC/Unit; in charge of acting on monthly tactical calendar and to deliver channels topline plan.
Develop accurate weekly Sales Inventory Production (SIP).
Ensure proper execution of all merchandising and operational priorities (to include Trade promotion planning and budget tracking).
Leading people planning process and provide ongoing coaching to all TDMs and ensure they are properly equipped, trained and motivated to achieve their objectives.
Lead on all DSD & ISD GTM transformation interventions to reach target productivity.
Manage revenue, profitability and CTS (D&A and S&D costs) across the DC/Unit and drives commitment to meeting financial goals.
Ensure control over company assets across the assigned DC/Unit i.e. coolers and B&C count
Deliver Volume Plan.
Handle Customer Development Agreements (CDA) negotiation and contract development process for new/existing a customer that includes negotiating.
Develop/ Achieve Annual Operating Plan (AOP) (revenue and profitability) for the assigned customers to support MT category growth and achieve superiority versus competition.
Develop Organized Trade account management and execution teams' people, systems & infra-structure capabilities.
Decide and set proper logistics of customer needs abiding by Company service standards (time and frequency of visits) to improve efficiency of product availability and distribution.
Support key customers' development through preparing and aligning a clearly defined agenda that supports the business.
Support PCE marketing initiatives by developing and implementing detailed activation plans at customer level with the support of trade marketing.
Deliver asset productivity (Trucks, Coolers).
Manage accounts Profit and Loss (P&L), investment levels and accounts
Work with the marketing research team on a job insight project.
Run a stock replenishment project for the Modern Trade unit.
Responsible for the Key Accounts penetration by segment project.
Build up a landscape for Hypermarkets within Modern Trade unit %100 out of G. Cairo.
Analyze the promo assessment on a monthly basis for the Hypermarket unit.
Run the G. Cairo coverage for KA outlets project.
Create a distribution plan for vending machines
Focused on increasing sales, profits and productivity
Built a strong customer relationships
Resolved problems by studying issues; reviewing documents; analyzing alternative solutions; making recommendations.
Research new marketing opportunities.
Mapped out potential customers and market structure.
Setup accommodation and entertainment arrangements for company visitors.
Introduced the new MTV website “MTVIGGY” to the market by following specific online marketing plan
Editing and redesigning the MTV website pages in order to increase attention for the visitors.
Designed distribution plans for flyers and posters
Participated in weekly production meetings - programming, up-coming shoots of new shows, ideas for promotion
Learned the skills needed for equipment set up
Worked with International Student Organizations throughout the country in relation to supporting ethnic pop culture such as Cooper union, Barnard College and Suny Cobleskill.
• Assisted the brand management team with day to day marketing activities.
• Created marketing strategies and programs to support the brands.
• Worked on a project that will be presented to senior management at the end of the internship.
• Worked closely with the online marketing team to ensure high revenue.
• Assisted the business manager in preparation of the annual business plan.
State University of New York, Cobleskill, NY Bachelor of Business Administration Technology Management: Marketing Communications May 2009, GPA 3.0