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محمد كمالي, Head of Unit - Events

محمد كمالي

Head of Unit - Events·ABU DHABI MEDIA NETWORK

الإمارات العربية المتحدة

دبلوم عالي, Business Admin

الخبرة العملية

مجموع سنوات الخبرة: 25 سنوات, 1 أشهر

Head of Unit - Events

مارس 2024 - حتى الآن

ABU DHABI MEDIA NETWORK

أبو ظبي، الإمارات العربية المتحدة

مارس 2024 - حتى الآن

• Supervision of Planning, Organizing, and Managing All Company Events and Related Activities Key Responsibilities:
• Event Planning & Execution: Plan and manage all corporate and ADM brands annual projects and events, ensuring successful organization according to set calendars. Implement programs related to events involving stakeholders and key clients.
• Budget & Financial Planning: Contribute to the financial planning of annual events and ensure effective use of resources by sourcing freelance staff and managing equipment requirements.
• Coordination & Communication: Liaise with internal and external parties to ensure smooth operations and coordinate with strategic partners for event support and sponsorship. Ensure approved events are communicated to relevant parties for proper coordination.
• Team Leadership: Lead and motivate the events team, manage performance evaluations, and support the development of UAE national team members.
• Branding & Documentation: Oversee the creation of event-specific branding materials and coordinate the professional documentation of events for media and archival purposes.
• Strategic Planning: Develop and execute traditional marketing strategies for events and ensure alignment with company goals.
• Audit & Compliance: Ensure compliance with Abu Dhabi Medias health, safety, and environmental policies, and represent the unit in internal and external audits.
مجال الشركة:
الإنتاج الإعلامي

Head of Unit - Events

يونيو 2015 - حتى الآن

Abu Dhbai Media

أبو ظبي، الإمارات العربية المتحدة

يونيو 2015 - حتى الآن

• Plan all corporate annual projects and events according to set calendars in order to ensure successful organization and completion.
• Track and stay up-to-date with regard to all events taking place within the UAE that ADM needs to attend.
• Communicate the approved events to concerned parties (e.g. booked staff, etc.) in order to ensure awareness and proper coordination.
• Source freelance staff and arrange quotes for any equipment or staging requirements in order to ensure availability of resources on time.
• Prepare any necessary presentations / documentation for the projects and events in order to ensure readiness.
• Liaise and communicate effectively with internal and external parties (e.g. other departments / sections, clients, partners, suppliers, etc.) in order to ensure the smooth running of operations.
• Comply with all relevant Abu Dhabi Media Companys health, safety, and environmental policies, procedures, instructions, and controls in order to ensure a non-hazardous work environment.
• Perform any other related duties and / or assignments as directed by the line manager.
مجال الشركة:
الترفيه
الدور الوظيفي:
المحاسبة والتدقيق

Acting Head of Unit – Events, 2019 -Present ( Events Senior Specialist, June 2015- December 2018 )

يونيو 2015 - حتى الآن

AD Media

أبو ظبي، الإمارات العربية المتحدة

وجدت هذه الوظيفة عبر بيت.كوم

يونيو 2015 - حتى الآن

• Plan all corporate annual projects and events according to set calendars in order to ensure successful organization and completion.
• Track and stay up-to-date with regard to all events taking place within the UAE that ADM needs to attend.
• Communicate the approved events to concerned parties (e.g. booked staff, etc.) in order to ensure awareness and proper coordination.
• Source freelance staff and arrange quotes for any equipment or staging requirements in order to ensure availability of resources on time.
• Prepare any necessary presentations / documentation for the projects and events in order to ensure readiness.
• Liaise and communicate effectively with internal and external parties (e.g. other departments / sections, clients, partners, suppliers, etc.) in order to ensure the smooth running of operations.
• Comply with all relevant Abu Dhabi Media Companys health, safety, and environmental policies, procedures, instructions, and controls in order to ensure a non-hazardous work environment.
• Perform any other related duties and / or assignments as directed by the line manager.
مجال الشركة:
الإنتاج الإعلامي
الدور الوظيفي:
المحاسبة والتدقيق

Events Senior Specialist

يونيو 2015 - مارس 2024

ABU DHABI MEDIA NETWORK

أبو ظبي، الإمارات العربية المتحدة

يونيو 2015 - مارس 2024

• Plan all corporate and ADM brands annual projects and events according to set calendars in order to ensure successful organization and completion.
• Track and stay up-to-date with regard to all events taking place within the UAE that ADM needs to attend.
• Manage and lead team of employees with the department and positively motivate them to excel in their tasks.
• Communicate the approved events to concerned parties (e.g. booked staff, etc.) in order to ensure awareness and proper coordination.
• Source freelance staff and arrange quotes for any equipment or staging requirements in order to ensure availability of resources on time.
• Obtained best practices and expertise in marketing/branding and event management.
• Prepare any necessary presentations / documentation for the projects and events in order to ensure readiness.
• Liaise and communicate effectively with internal and external parties (e.g. other departments / sections, clients, partners, suppliers, etc.) in order to ensure the smooth running of operations.
• Comply with all relevant Abu Dhabi Media Companys health, safety, and environmental policies, procedures, instructions, and controls in order to ensure a non-hazardous work environment.
• Perform any other related duties and / or assignments as directed by the line manager.
مجال الشركة:
الإنتاج الإعلامي

Senior Specialist-Events & Marketing

ديسمبر 2011 - يونيو 2015

abu dhabi education council (adec)

أبو ظبي، الإمارات العربية المتحدة

ديسمبر 2011 - يونيو 2015

 Participate in marketing and event planning and implementation. Ensure ADEC’s marketing, events and branding is innovative and accurately projects key messages to defined audiences with relation for the roll out/refresh of ADEC programs or initiatives such as ADEC initiatives to students and parents.
 Ensured marketing, branding and events are legally compliant.
 Sourced and managed contractors for events (caterers, venues) or other communication purposes (designer, distributors, printers, agencies etc)
 Obtained best practices and expertise in marketing/branding and event management.
 Provided functional supervision over all reports within the Unit in performing their assigned task.
 Ensured that reports receive the required on-the-job or other training to perform their tasks efficiently.
 Reviewed and quality assured that the various assigned tasks with the unit are performed is a timely manner and in accordance with the Section’s quality standards, policies and procedures.
 Participated in or oversee implementation of the policies and procedures applicable to the Section and ensure they are documented and followed.
 Coordinated with the Strategic Communication Section to facilitate implementation of marketing and events plans that are embedded in ADEC communication strategies as they pertain to all ADEC initiatives.
 Participated in the development of advertising campaigns on-time and on-budget delivery.
 Coordinated media buying for ADEC’s advertising campaigns.
 Managed contractors and suppliers (graphic designers, agencies, distributors, printers etc)
 Managed photography and videographer required for events.
 Managed the production of documentaries.
 Designed and coordinated production of marketing collateral: i.e. banners, flyers, brochures, etc.
 Monitored and checked compliance throughout all official ADEC communication (internal and external), ensure the brand’s values look and feel and tone of voice are always reflected properly.
 Developed a brand hierarchy grid for the Council which informs the use of all logos used at ADEC.
 Managed ADEC events and activities and the conduct of regular event program reviews to ensure relevance and fit for purpose.
 Implemented protocol activities as they pertain to the Council (hosting and greeting of guests, corporate hospitality etc)
 Coordinate with the Legal Department, HR Department, Procurement Department, Finance Department and the End user.
 Create a scope of work for every events, campaigns and print matters, where I mention the summery, benefits, technical team, technical evaluation.
 Create the budget for next year.
 Sit with the concern department to discuss their needs and how we can achieve it.
مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي
الدور الوظيفي:
التسويق والعلاقات العامة

Events and Marketing Senior Specialist

يوليو 2011 - يونيو 2015

Abu Dhabi Education Council

أبو ظبي، الإمارات العربية المتحدة

يوليو 2011 - يونيو 2015

• Participate in marketing and event planning and implementation. Ensure ADECs marketing, events and branding is innovative and accurately projects key messages to defined audiences with relation for the roll out/refresh of ADEC programs or initiatives such as ADEC initiatives to students and parents.
• Ensured marketing, branding and events are legally compliant. Sourced and managed contractors for events (caterers, venues) or other communication purposes (designer, distributors, printers, agencies etc)
• Obtained best practices and expertise in marketing/branding and event management.
• Provided functional supervision over all reports within the Unit in performing their assigned task.
• Ensured that reports receive the required on-the-job or other training to perform their tasks eficiently.
• Reviewed and quality assured that the various assigned tasks with the unit are performed is a timelymanner and in accordance with the Sections quality standards, policies and procedures.
• Participated in or oversee implementation of the policies and procedures applicable to the Section and ensure they are documented and followed.
• Coordinated with the Strategic Communication Section to facilitate implementation of marketing and events plans that are embedded in ADEC communication strategies as they pertain to all ADEC initiatives.
• Participated in the development of advertising campaigns on-time and on-budget delivery.
• Coordinated media buying forADECs advertising campaigns. Managed contractors and suppliers (graphic designers, agencies, distributors, printers etc)
• Managed photography and videographer required for events.
• Managed the production of documentaries.
• Designed and coordinated production of marketing collateral: i.e. banners, flyers, brochures, etc.
• Monitored and checked compliance throughout all oficial ADEC communication (internal and external), ensure the brands values look and feel and tone of voice are always reflected properly.
• Developed a brand hierarchy grid for the Council which informs the use of all logos used at ADEC.
• Managed ADEC events and activities and the conduct of regular event program reviews to ensure relevance and fit for purpose.
• Implemented protocol activities as they pertain to the Council (hosting and greeting of guests, corporate hospitality etc)
• Coordinate with the Legal Department, HR Department, Procurement Department, Finance Department and the End user.
• Create a scope of work for every events, campaigns and print matters, where I mention the summery, benefits, technical team and technical evaluation.
• Create the budget for next year.
• Sit with the concern department to discuss their needs and how we can achieve it.
مجال الشركة:
التعليم الابتدائي والإعدادي والثانوي

Event and Marketing Coordinator

سبتمبر 2006 - ديسمبر 2011

RTA

دبي، الإمارات العربية المتحدة

سبتمبر 2006 - ديسمبر 2011

RTA- Traffic Awareness Dept. “ Coordinator”
o Looking for sponsors for the events and the campaigns.
o Preparing the package that goes with the strategy of both sides to maximize benefits for both side.
o Coordinate with the legal affair to prepare the contract.
o Build a communication between RTA and the sponsors.
o Ensure that the sponsors get what he was promised.
o Dealing with suppliers for the campaigns.
o Dealing with advertising companies.

Corporate Support Service “Coordinator”
o Manage, advice, and provide a high level of coordination to all marketing and events requested by the concern SBU/Agency.
o Responsible for coordination of agencies marketing activities/budget with MCC activities/plan.
o Reporting of variations marketing and communications activities.
o Establish a good professional business relationship between the respective SBU/Agency and MCC by building a good
o Represent RTA and coordinate responses to any possible crisis situation that will impact RTA’s image and reputation.
o Actively participate in the tender process from the initiative stage to the tender final stage activity which include provide detailed request recommended outsourcing services, selection of suppliers, control tender implementation, report findings, etc.
o Ensure that all MCC procedures, guidelines, and policy are communicated effectively to all employees within the respective SBU/Agency.
o Submit weekly work progress reports to the coordination manager, stating the details of implementing the department work programs and submit practical suggestions for improvement when needed.
o Coordinate the site visits and other internal events of RTA.
o Coordinate Chairmans internal and external activities.
o Welcoming H.E visitors and RTA delegations.
o Prepare Chairmans periodic achievement reports.
o Conduct public relations activities to the Chairman and CEOs.
o Perform other related duties and responsibilities associated with the position.
مجال الشركة:
الإدارة العامة
الدور الوظيفي:
التسويق والعلاقات العامة

PR and Event Coordinator – Corporate Communication & Marketing Dept

يناير 2006 - يناير 2011

Road Transport Authority (RTA)

دبي، الإمارات العربية المتحدة

يناير 2006 - يناير 2011

• Managed, advised, and provided a high level of coordination to all marketing and events requested by the concern SBU/Agency.
• Responsible for coordination of agencies marketing activities/budget with MCC activities/plan.
• Established a good professional business relationship between the respective SBU/Agency and MCC by building a good
• Represented RTA and coordinated responses to any possible crisis that will impact RTAsimage and reputation. Actively participated in the tender process from the initiative stage to the tender final stage activity which include provide detailed request recommended outsourcing services, selection of suppliers, control tender implementation, report findings, etc.
• Ensured that all MCC procedures, guidelines, and policy are communicated efectively to all employees within the respective SBU/Agency
• Submitted weekly work progress reports to the coordination manager, stating the details of implementing the department work programs and submitting practical suggestions for improvementwhen needed.
• Coordinated Chairmans internal and external activities as well as welcoming H.E visitors and RTA delegations.
• Prepared Chairmans periodic achievement reports.
• Conducted public relations activities to the Chairman and CEOs.
• Performed otherrelated duties and responsibilities associated with the position.
مجال الشركة:
الإدارة العامة

Support Officer

يناير 2006 - سبتمبر 2006

DM

دبي، الإمارات العربية المتحدة

يناير 2006 - سبتمبر 2006

o Marketing GIS services
o Coordinating with the training center for the needs of GIS’s employees for courses.
o Coordinating with HR section for the needs of staffs.
o In charge of the delegations.
o Dealing with Advertising agents.
o In charge of the suggestion system
مجال الشركة:
الإدارة العامة
الدور الوظيفي:
التسويق والعلاقات العامة

GIS Support Oficer

يناير 2006 - سبتمبر 2006

Dubai Municipality GIS Support Centre

دبي، الإمارات العربية المتحدة

يناير 2006 - سبتمبر 2006

• Coordination with all internal departments and marketing GIS services as well as arranging GIS trainingforemployees.
مجال الشركة:
الهندسة المدنية

Issue Officer

أبريل 2005 - ديسمبر 2005

DEWA

دبي، الإمارات العربية المتحدة

أبريل 2005 - ديسمبر 2005

o Worked in the Issue Section.
o Issuing cables, transformers, pipes and other hardware.
o Tasked to identify correct layout and relocate the items to suit the work requirements to save time and efforts.
مجال الشركة:
الإدارة العامة
الدور الوظيفي:
غيرذلك

Issue Oficer

أبريل 2005 - ديسمبر 2005

Dubai Water and Electricity (DEWA)

دبي، الإمارات العربية المتحدة

أبريل 2005 - ديسمبر 2005

• Technical knowledge of cables, transformers, pipers and worked with employees to identify hardware needs as well as tracked all such assets.
مجال الشركة:
توليد الطاقة الكهربائية

Asst. Marketing Manager

مارس 2000 - يناير 2004

Al Ain Dairy

دبي، الإمارات العربية المتحدة

مارس 2000 - يناير 2004

o Responsible for providing input and executing day-to-day marketing strategy of the company
o Actively involved in organization and representing the company in media events such as press conferences and newspaper appearances.
o Liaised with various advertising agency on providing input and approval of artwork and designs for final production.
o Tasked to create products development improvement program. A lot of changes were made as a result of assessment due to this program.
o Responsible for organizing preparing promotional campaigns for new products and existing products.
o Observed the sales/ market environments/ competitions and prepared reports for senior management.
o Conducted market, sales and consumer response surveys on companys behalf.
o Represented and executed all official work with government authorities in Northern Emirates on behalf of the company.
o Was handed additional responsibility of creating and executing sales strategy for the cheese factory along with existing work load of marketing department.
o Identified and executed community sponsorship activities on behalf of the company.
o Responsible for dealing with suppliers and ensuring efficient supply of all the companys requirements by coordinating with them.
مجال الشركة:
السلع الاستهلاكية سريعة التداول
الدور الوظيفي:
التسويق والعلاقات العامة

Assistant Marketing Manager

مارس 2000 - يناير 2004

Abu Dhabi Fund, Al Ain Diary

دبي، الإمارات العربية المتحدة

مارس 2000 - يناير 2004

• Managed, advised and provided a high level of coordination to all marketing and events requested by the concern SBU/Agency.
• Responsible forproviding input and executing day-to-day marketing strategy of the company
• Actively involved in organization and representing the company in media events such as press conferences and newspaperappearances.
• Liaised with various advertising agency on providing input and approval of artwork and designs for final production.
• Tasked to create products development improvement program.
• Responsible fororganizing and preparing promotional campaignsfornew products and existing products.
• Observed the sales/ market environments/ competitions and prepared reports for senior management.
• Conducted market, sales and consumerresponse surveys on the companys behalf.
Represented and executed all oficial work with government authorities in Northern Emirates on behalf of the company.
• Created and executed sales strategy for the cheese factory along with existing workload of marketing department. Identified and executed community sponsorship activities on behalf of the company.
• Responsible for dealing with suppliers and ensuring eficient supply of all the companys requirements by coordinating with them.

SUMMER WORK PLACEMENTS
مجال الشركة:
إنتاج الألبان

التعليم

Dubai Men's Collage

يوليو 1999

يوليو 1999

دبلوم عالي، Business Admin

الإمارات العربية المتحدة

Dubai Men's College

يناير 1999

يناير 1999

دبلوم عالي، Higher Diploma in Business Administration

الإمارات العربية المتحدة

Skills

Public Relations
Expert
Public Relations
Expert
Press Conferences
Expert
Press Conferences
Expert
Events Organizing
Expert
Events Organizing
Expert
Press Events
Expert
Press Events
Expert
Organization Of Events
Expert
Organization Of Events
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
SOURCE (GAME ENGINE)
Expert
SOURCE (GAME ENGINE)
Expert
BRANDING
Expert
BRANDING
Expert
OUTSOURCING
Expert
OUTSOURCING
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
MICROSOFT EXCEL
Expert
MICROSOFT EXCEL
Expert
OPERATIONS
Expert
OPERATIONS
Expert
SOURCING
Expert
SOURCING
Expert
PUBLIC RELATIONS
Expert
PUBLIC RELATIONS
Expert
STAGING
Expert
STAGING
Expert
Communication skills
Expert
Communication skills
Expert
Negotiation skills
Expert
Negotiation skills
Expert
Public Relations
Expert
Public Relations
Expert
Press Conferences
Expert
Press Conferences
Expert
Events Organizing
Expert
Events Organizing
Expert
Press Events
Expert
Press Events
Expert
Organization Of Events
Expert
Organization Of Events
Expert

اللغات

العربية
متمرّس
الانجليزية
متمرّس
الهندية
متوسط

العضويات

Emirates Motor Sports Federation

Team 1 motorcycle

March 2014

الهوايات

  • Riding motorcycle
  • Sky diving