Mohammed Kanso

• Lead operational and supply-chain functions across three branches in KSA and Bahrain, ensuring
alignment with budget and sales forecasts.
• Manage vendor negotiations and contract agreements to secure optimal pricing and service
levels.
• Oversee purchasing, inventory planning, logistics, and warehousing operations to minimize costs
and improve lead-time efficiency.
• Monitor shipment pipelines, customs clearance, and compliance with documentation and
temperature-control standards.
• Coordinate with the sales team to develop demand forecasts and maintain a 25-day buffer stock.
• Successfully launched Starbucks Fresh Products and Neom Sindalah Island projects, managing
cross-departmental implementation.

▪ Retaining key focus on business development, planning, implementing and coordinating sales activities to achieve sales and gross profit margins, evolving sales strategy, ascertaining budgetary requirements and contributing to critical assignment decisions as necessary.
▪ Locating and proposing potential business deals through prospecting, discovering and exploring opportunities, developing and negotiating contracts in addition to integrating contract requirements with business operations.
▪ Maximizing sales in all stores through coaching and performance management of Store Managers in the areas of scheduling, availability, layouts, promotions and customer service.
▪ Deciding on store visit cycle, time spent in each sales area with store management, advising on operational best practice, recommending improvements through store visit reports.
▪ Minimizing costs across all stores through coaching and performance management, identification of overheads and curbing of wasteful expenditure.
▪ Controlling store administration, HSE and finance management functions through training management on cash and stock reconciliation, personnel and safety procedures as per industry best practice.
▪ Tracking store performance as per envisaged targets and chalking out the strategy for change and upgradation or remedial measures as required

• Directed multiple retail operations, ensuring achievement of sales, profitability, and operational
targets across assigned territories.
• Drove business development and strategic planning initiatives to maximize revenue potential and
market share.
• Coached and developed store managers to enhance operational performance, customer service,
and merchandising standards.
• Streamlined operational best practices through regular store visits and process audits.
• Implemented cost-control measures to reduce overhead and improve financial efficiency.

▪ Maximized sales opportunities across existing client portfolio, liaised with intermediaries and formulated strategic account plans in order to create sales proposals yielding profitable account development and growth.
▪ Implemented, monitored and reported on performance achieved against targets envisaged in the sales plan and devised strategies to maximize performance.
▪ Conducted monthly and quarterly reviews of business with the sales team & management, reported deviation and initiated corrective action if needed.
▪ Ensured adherence to proper routes (Journey cycles) by salesman and respective merchandisers, obtained routes update should on a quarterly basis.
▪ Achieved and implemented display standards required by agency by channel. Successfully registered 100% visibility agreements implementation.
▪ Ensured effective use and management of POSM according to agreed guidelines and follow up, implemented FIFO and proper stock levels by channel to avoid expiry and market return.
▪ Undertook continuous trade visits to ensure that all set routes and display standards are implemented and avoid out of stock situations at all times.

• Managed key corporate accounts and drove market expansion strategies, increasing revenue and
brand visibility.
• Conducted performance analysis and implemented corrective actions to achieve sales targets.
• Enforced display standards and product visibility requirements, maintaining 100% compliance
across channels.
• Led trade visits to ensure route efficiency, merchandising excellence, and product availability.

▪ Planned and implemented overall strategy involving major accounts within the product range and created avenues for development of potential key accounts.
▪ Developed sales and marketing programs, established volume levels, sales account plans, formulated market strategies and initiated new account formation.
▪ Maintained direct contact with clients, negotiated terms of sales, coordinated logistics and economics of supply and resolved service issues if any.
▪ Evolved strategies, aims and objectives, set territory specific targets across different product lines and worked on methods to achieve the same in a cost effective manner.
▪ Resolved conflicts and mitigated complaints, settling disputes and grievances among customers to ensure smooth operational relationships.
▪ Registered an increase in sales and achieved figures of SR 8 million.
▪ Received a plaque of appreciation in recognition of the outstanding performance to LG Business in Eastern Region in the 1st & 2nd quarter of 2011.

Key
• Managed strategic key accounts, developed sales programs, and implemented market
penetration strategies.
• Negotiated sales agreements and ensured seamless coordination across logistics and
client service operations.
• Resolved customer issues promptly to ensure sustained business relationships.

• Managed a portfolio of FMCG accounts, strengthening client relationships and improving category
performance.
• Developed and implemented annual sales budgets, visibility plans, and promotional strategies.
• Conducted market analysis and competitor benchmarking to support business-development
initiatives.