Regional Merchandise Manager - Brand Stores
Souq.com
Total years of experience :12 years, 8 Months
- Work in collaboration with the Brands / Sellers / Strategic accounts to create Brand stores
- Manage strategic alliance with partner brands (Microsoft, Norton, Samsung, Philips, P&G e.t.c)
- Work with partners to create the store assets and merchandising material
- Ensure on time delivery of Brand stores by working closely with the outsourcing partner and the Brands
- Ensure hygiene of the Brand stores and continuous update of the Brand Stores
- Build and scale up the Brand store’s for various brands and drive the metrics around it
- Work in collaboration with Category Managers / Brand Managers / Key Account Managers to ensure product assortment and volume is aligned with the customer needs
- Check the category mix, monitor sales across the brand stores and modify the merchandising plan to optimize for top performing products and boost sales of low performers
- Manage the search / discoverability / promotion planning for the Brand stores
- Consistently analyze site trends and product sales to identify improved merchandising opportunities
Identify, Innovate and Implement new activities to improve sales via the Brand Stores
- Enabling and supporting every aspect of Tejuri’s communications and marketing strategy objectives.
- Retailer marketing relationship management, +130 retailers.
- Manage consumer and business events (Gitex, Life & Style, DED consumer events, TRA etc)
- Manage 3rd party vendors and strategic partners.
- Executing marketing deliverables on time and within budget.
- Identifying market opportunities, consumer needs, design and implement marketing plan and strategies.
- Technical marketing support using Microsoft commerce server, SharePoint and CMS.
- Develop digital marketing strategy (social media and email).
- Analyzing and reporting data from Google Analytics.
- Back end marketing support with creative communication strategies.
Dissertation - Celebrity Endorsements and Brand Loyalty