محمد مرزوق

Highlights & Achievements:
▪ Successfully act as liaison between YASREF’s OME teams and ARAMCO/SINOPEC to ensure that customer production
needs are met accurately and in a timely manner. Capture all commercial opportunities and information about all market
developments. Support YASREF marketing interest in all commercial short- and long-term contracts.
▪ Full responsibility on the company core products, ROPA, Chemicals Product like Benzene, Sulfur and Petcock
▪ Managing strategic row materials (MTBE) in order to produces RPOA (Contract amendment, pricing, FOB terms
▪ Evaluate Global contracts and revenue activities related to the portfolio and prepare management reports.
▪ Resolve any delays in delivery to customers or any customer complaints with respect to product or service quality and
escalate major complaints to management.
▪ Key Responsibilities:
▪ Support in formulation of marketing activities or policies to promote products or services, working with internal departments.
▪ Collect information related to sales volume from relevant departments to develop appropriate allocation plans.
▪ Receive production orders from ARAMCO/SINOPE C and forward to respective OME teams.
▪ Coordinate in delivery to customers or any customer complaints with respect to product or service quality, and
escalate major complaints to Management.
▪ Ensure accurate and timely delivery of production to ARAMCO/SINOPE C.
▪ Build strong relationships with counterparts at ARAMCO/SINOPE C and ensure continuous satisfaction with
YASREF products and services.
▪ Assist the Marketing department with advisory issues related to planning, coordinating and reporting of
marketing activities, achievement and retention initiatives.
▪ Advises on the managing of portfolio of future and existing clients to maintain and grow base revenue year over
year.
▪ Working with 3 consultants IHS, PIRA and FACTS to provide crude and product price forecasts. These forecasts
are provided in the first week of every month and in the same format. Forecasts cover relevant prices for several
forward months.

Highlights & Achievements:

 Designated to lead, direct and manage all sales efforts for effective business development and revenue generation in the KSA region along with sales responsibility for steady market share growth in Africa and Asia Pacific.
 Full responsibility on the company core products, Methanol, Formaldehyde, Hexamine and Sulfonated Naphthalene Formaldehyde (SNF).
 Successful deal with foreign military party for the use of one of the company core products.
 Increased Business Share in Saudi Arabia & GCC with Key Clients in different sectors by two folds through Long Term Agreements that Specify Technical Assistance, Product & Service Quality and define Pricing Strategy.

Key Responsibilities:

Product Placement and Positioning

 Functioning as the Product In-charge for the Sulfonated Naphthalene Formaldehyde, Methanol, Hexamine and Aqueous Formaldehyde product segments.

Revenue Generation & P&L

 Handling accountability towards the profit and loss of 4 plants, with focus on increasing the revenues of the assigned product range.
 Involvement with Supply Chain & Raw Material Procurement on selection and approval process of raw material sources.
 Planning and deploying winning marketing strategies to target new markets and extract maximum potential from all business avenues.

Customer Service and Account Management

 Handling interaction with key accounts on a regular basis, understanding their requirements, and fulfilling client orders.
 Involved in critical management meetings, discussing market potential, and formalizing the desired annual growth rate.
 Identifying new business opportunities, developing market segmentation plans, and generating new profit streams.

Highlights & Achievements:
▪ Technical Advisor tasked with growing Petro-Rabigh expansion into global accounts.
▪ Successful recognition and prioritization of opportunities, train and mentor our sales development team to attack those
opportunities.
▪ Successful creation and implementation of new production planning procedures aimed in increasing production rates by 25%.
▪ Successful launch of new tailor-made products that match with each client requirements, the matter that increased product
contribution margin by 15%.
▪ Setting marketing directions through efficient analysis of third party reports regarding global markets, trends and pricing.
▪ Remarkable reduction in customer complaints, thanks to efficient root cause analysis and successful coordination with all
concerned departments.

Assist in the Management enhancement of an assigned product group within the context of the business’s overall goals and
objectives.
▪ Involved in the technical development and implementation of annual business and operations plans, with focus on attaining the
defined rate of business growth.
▪ Providing regular reports to the top management regarding global demand, pricing and technical trends.
▪ Applying marketing techniques like SWOT analysis, BCG matrix and others to reveal the current position of the company and the
products and to take the right decisions accordingly.
Sales Support
▪ Provided direction to the key account management and sales teams to interact with and retail business from global / regional
plastic producers.
▪ Involved in all internal & external meetings aimed to develop techno-commercial solution to ensure highest customer satisfaction.
▪ Identified new business opportunities, discussed revenue potential with the senior management, and rolled-out plans to appoint
new technical approaches for the purpose.
▪ Successful implementation of technical trainings to sales and client staffs aimed to boost the company’s growth while creating
competitive advantage over the competition.
▪ Maintains financial accounts by processing customer adjustments. Recommends potential products or services to management by
collecting customer information and analyzing customer needs. Prepares product or service reports by collecting and analyzing
customer information. Contributes to team effort by accomplishing related results as needed
Customer Service / Satisfaction
▪ Led and managed a team of 2 Technical Service Agents, and extended complete support in ensuring the delivery of promised
service levels.
▪ Tracked the service quality provided by the team on a constant basis, discussed improvement areas with the team to achieve
maximum customer satisfaction.
▪ Ongoing monitoring of customer satisfaction through sending regular customer satisfaction surveys and take on time actions
whenever needed.
▪ Attracts potential customers by answering product and service questions; suggesting information about other products and
services.
▪ Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem, selecting and
explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution.
▪ Responsible for maintaining a high level of professionalism with customers and working to establish a positive rapport with each
client.

Process Engineering
▪ Develop best practices, routines and innovative solutions to improve production rates and quality of output.
▪ Manage cost and time constraints to ensure smooth production rates.
▪ Collaborated with the top level leadership to formulate efficient process design that aimed at boosting the revenue potential of
various product segments of the company.