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Mohamed Magdy, Brand Manager, Solid Tumors Portfolio (KISQALI, AFINITOR, TYKERB)

Mohamed Magdy

Brand Manager, Solid Tumors Portfolio (KISQALI, AFINITOR, TYKERB)·Novartis

Saudi Arabia

Master's degree, Entrepreneurial Management

Work experience

Total years of experience: 18 years, 11 months

Brand Manager, Solid Tumors Portfolio (KISQALI, AFINITOR, TYKERB)

June 2015 - Present

Novartis

Riyadh, Saudi Arabia

June 2015 - Present

- Achieved Guinness World Record for Novartis Oncology with the Largest Aluminium Sculpture with 25.3 ft . Ask me WHY and HOW!
- Won Emerging Growth Market (EGM) Innovation Award, Novartis Oncology, May 2017.
- Won Global Marketing Best Practice 1st Place Winner Award at "PULSE"​ Programme, Novartis Oncology, Sept. 2015.
- Won "Performance"​ Award in Novartis Oncology for Driving Solid Tumors Brand Performance and deliverables in 2016.

- Currently responsible for Breast Cancer Portfolio (Afinitor, Tykerb and new launches): effective from Jan 2017 - till present.
- Was responsible for 3 Products in Breast Cancer, Renal Cell Carcinoma and Soft Tissue Sarcoma Disease Areas in Saudi Arabia; Afinitor (BC and RCC), Tykerb (BC), and Votrient (RCC/STS) from June 2015- Dec 2016.

- Selected in Emerging Growth Market (EGM) Taskforces for AFINITOR, TYKERB, and EGM Digital Ambassadors. Also, assigned to lead Digital Marketing in Saudi Arabia for Oncology and Hematology Franchises, since May 2016 till present.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Product Manager - Respiratory

March 2015 - June 2015

GlaxoSmithKline (GSK)

Jeddah, Saudi Arabia

March 2015 - June 2015

Was responsible for preparing the launch campaign of Respiratory new launch "RELVAR" including the the internal and external launch campaign, inclusion file, eDetailers, and others.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Product Manager - Allergy Portfolio

October 2013 - March 2015

GlaxoSmithKline (GSK)

Jeddah, Saudi Arabia

October 2013 - March 2015

Responsible for Allergy Portfolio in GSK Saudi.

Selected Tactical and Strategic Accomplishments
• led ATC4 Allergy constructed market (ANH+INS) with 8.8$M, value MS 11.3%, GR by 26% and EI 118, YTD Dec. 14
• Earned 6% Value MS in INS Portfolio results in no. 1 ranked INS Position, GR by 34%, EI 126, 6.2 $M and leading INS Rx by 19%MS for Avamys (YTD Dec. 14).
• Won the 1st Place in GSK MENA/CIS as Best Practice in Captivator! - Jul 14.
• Launched Got-to-Know Pharmacy Campaign; recognized as Best Practice in CTC excellence MENA/CIS - Oct.14.
• Won the Best Marketing Exhibition in GSK Saudi POA - Sep.14.
• Nominated as MODCF Champion to improve the forecast accuracy in GSK Saudi up to 70% - Mar14.
• Earned the National Best Achiever Award at GlaxoSmithKline Thrice for boosting sales in 2013, 2012, and 2011 years by $1.5M, $2.9M, and $ 2.2M resulting in 105%, 133%, and 115% increase in revenues for Oncology and Respiratory Portfolios in GSK.
• Launched the 1st Mobile App for Patients and Mobile Game for HCPs in GSK Saudi Arabia.

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Senior Product Specialist - Oncology

January 2013 - October 2013

GlaxoSmithKline (GSK)

Eastern Province, Saudi Arabia

January 2013 - October 2013

Responsible for three Oncology & Hematology Products: Tykerb (Lapatinib), Votrient (Pazopanib), and Revolade (Eltrombopag) for treatment of Breast Cancer, Renal Cell Carcinoma, and Immune Thrombocytopenia in the Eastern Province of Saudi Arabia.

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Senior Medical Representative

April 2012 - January 2013

Glaxosmithkline

Dammam, Saudi Arabia

April 2012 - January 2013

• Earned GSK Ambassador award for being a role model in Quality Achievements for 2012.

• In three years time-frame, made triple digit growth (200%) in boosting SERETIDE 250 Diskus sales in ARAMCO from 8, 140 to 24, 000 Units that accomplishing 3.9M SR in 2012

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Medical Representative

June 2009 - April 2012

GlaxoSmithKline (gsk)

Eastern Province, Saudi Arabia

June 2009 - April 2012

Selected Accomplishment:
Earned the Best Achiever Award at GlaxoSmithKline; for boosting sales in one year time by $ 2.2M resulting in a 115% increase in revenues. - Ask Me How

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Assistant Product Manager

December 2008 - June 2009

Delta Pharma

Cairo, Egypt

December 2008 - June 2009

Selected Accomplishment:
Managed two teams of sales representatives promoting 7 (seven) problematic company products; yet grew sales by 30%; accomplishing a $ 300, 000 sales increase in a 6 (six) month time frame. - Ask Me How

Company industry:
Pharmaceutical Manufacturing
Job role:
Marketing and PR

Medical Representative

July 2007 - December 2008

Schering Plough (now Merck Sharp and Dohme)

Cairo, Egypt

July 2007 - December 2008

Selected Accomplishment:
In one years’ time while employed at Schering-Plough, improved sales revenue by $ 408, 000 representing a 27% increase over the previous year. - Ask me How

Company industry:
Pharmaceutical Manufacturing
Job role:
Sales

Education

IE (Instituto de Empresa)

December 2017

December 2017

Master's degree, Entrepreneurial Management

Spain

GPA (point): 3.74 out of 4

GPA (point): 3.74 out of 4

Executive MBA at IE Business School (World Wide ranked as no. 8th by Financial Times, and 1st by the Economist). Achieved 3.74 with overall Excellence GPA, achieved 1st rank at the class, awarded as Best Student, selected among 10% in Dean's list, and selected in Beta Gamma Sigma (BGS) Honors Society. Achieved honors in: 1. Corporate and Competitive Strategy. 2. Marketing Strategy and Plan. 3. Creating Value Through Operations. 4. Managing People in Organizations. 5. Strategy Implementation 6. Management Control. 7. Supply Chain Management. 8. Managerial Accounting. 9. Corporate Finance And achieved Excellence in: 10. Sales and Marketing Management. 11. Entrepreneurial Management. 12. Entrepreneurial Venturing. 13. Financial Reporting and Analysis. 14. Financial Decision Making. 15. Final Exam

Guerrilla Marketing Coach - Mitch Meyerson

April 2011

April 2011

Diploma, Guerrilla Marketing Coach Certification Program

United States

Became Certified Guerrilla Marketing Coach after 12 weeks of online study - accredited by Mitch Meyerson (The Founder of Guerrilla Marketing Coach Certification Program and author of four marketing books). I am the 1st one who took this certification in the Middle East.

Chartered Institute Of Marketing (CIM)

December 2009

December 2009

Bachelor's degree, Professional Diploma in Marketing

United Kingdom

Studied Professional Diploma in Marketing at Chartered Institute Of Marketing through American University in Cairo. The Diploma content is four subjects: 1. Market Research. 2. Marketing Planning. 3. Marketing Communications. 4. Marketing Management.

Cambridge University

November 2009

November 2009

Diploma, Training and Development

United Kingdom

Cambridge International Diploma For Trainers and Teachers. This Diploma is certified from Cambridge International Examination Centre in Cambridge University. I studied this diploma at IMI Egypt (International Marketing and Management Institute).

Faculty Of Pharmacy Cairo University

May 2007

May 2007

Bachelor's degree, Bachelor Degree in Pharmaceutical Sciences

Egypt

GPA (percentage): 3.5%

GPA (percentage): 3.5%

Completed Bachelor of Pharmaceutical Sciences at Faculty of Pharmacy Cairo University, 2002.

American Board Of Neuro-Linguistic Programming (NLP)

March 2006

March 2006

Diploma, Neuro-Linguistic Programming (NLP)

Egypt

Diploma in Neuro-Linguistic Programming (NLP)

American Board Of Neuro-Linguistic Programming (NLP)

March 2006

March 2006

Diploma, Practitioner Degree Of Neuro-Linguistic Programming (NLP)

Egypt

Certified Practitioner of NLP from ABNLP

Skills

Pharmaceuticals
Expert
Pharmaceuticals
Expert
Sales
Expert
Sales
Expert
Consulting
Expert
Consulting
Expert
Product Management
Expert
Product Management
Expert
Marketing Management
Expert
Marketing Management
Expert
Leadership
Intermediate
Leadership
Intermediate
Marketing Plan
Expert
Marketing Plan
Expert
Brand Management
Expert
Brand Management
Expert
Entrepreneurial Management
Intermediate
Entrepreneurial Management
Intermediate
Strategic Marketing
Expert
Strategic Marketing
Expert
Consulting
Intermediate
Consulting
Intermediate
Management Control
Intermediate
Management Control
Intermediate
Pharmaceutical Sales
Expert
Pharmaceutical Sales
Expert
Marketing Research
Intermediate
Marketing Research
Intermediate
Training and Development
Intermediate
Training and Development
Intermediate
Operational Strategy
Intermediate
Operational Strategy
Intermediate
People Management
Intermediate
People Management
Intermediate
Sales and Marketing Management
Expert
Sales and Marketing Management
Expert
Marketing Management
Expert
Marketing Management
Expert
Corporate Strategy
Expert
Corporate Strategy
Expert
Pharmaceutical Marketing
Expert
Pharmaceutical Marketing
Expert
Pharmaceuticals
Expert
Pharmaceuticals
Expert
Sales
Expert
Sales
Expert
Product Management
Expert
Product Management
Expert

Languages

English

Expert

Arabic

Expert

Memberships

Chartered Institute Of Marketing (CIM)

Chartered Marketer, MCIM

June 2010

Chartered Institute Of Marketing (CIM)

ACIM

December 2009

Chartered Institute Of Marketing (CIM)

Member

March 2008

Beta Gamma Sigma (BGS) honors Society

Member

December 2017

Training and Certifications

Certifications
Chartered Marketer, MCIM
Chartered Institute of Marketing (CIM)
Mar 2008 - Oct 2012

Training
Behavioral Science of Management
Yale School of Management, Yale University
Jun 2017

Hobbies and interests

Table Tennis

Was ranked as 8th local champion in Cairo in professional competitions, and achieved Championship at Faculty of Pharmacy Cairo University twice in 2003, and 2004.