Senior Merchandise Planner
AL ZAIN JEWELLERY
Total years of experience :18 years, 4 Months
Al Zain stands as one of the most celebrated and recognised master Jewellers in the Kingdom of Bahrain today. Exquisite luxury Jewellery of 18 and 21 Karat gold with precious and semi-precious stones, Diamonds and Natural Pearls, Al Zain has long been at the forefront of luxury trade in the region. As one of the country’s leading experts in jewellery, the Al Zain Bahrain-based workshop that produces bespoke designs and provides ongoing services
Monitor in-season demand and managing Brand contribution, territory performances, sales comparisons, monitoring margins & price-point analysis, size analysis.
•Identify lost opportunity to increase the sales & margin FOR profitability of the business
•Managing the bottom-line profitability through effective sales management, stock management, cost control and allocations.
•Business trading reports, analyzing and highlighting accurate finding to the business in order to increase profitability
•Worked in conjunction with the Brand and Prepared annual business plan and ensured the achievement of the agreed Sales & Margin as per Business Plan.
•Prepare control assortment plans for reorder, repeats by category/brands from suppliers.
•Identify appropriate range to trade through the season abreast with the seasonal fashion trends
•Introducing new brands in the business and negotiating with suppliers according to business requirements.
•Analyse sales /forecast and execute necessary adjustments and/or promotions, special events, markdowns required.
•Instrumental in driving agreed Full Price sell thru as a business thereby resulting in lower cost of reduction.
•Determine good and bad selling products to take actions and propose for re-order or markdowns.
•Monitored competitor activity discuss with the team and take appropriate actions
•Created an effective marketing calendar for each season.
•Managing Store Managers to proactively review their stock package in order to maximize sales & to maintain highest VM standards
•Maintained the desired level of stock cover across all stores.
•Structured store visits and highlight the exceptions to the concerned for further action.
• BMA INTERNATIONAL FZE, DUBAI
BMA International FZE, A 350 million-dollar plus turnover retailing group involved in different concepts such as Hypermarket, Fashion Stores, lifestyles, Supermarkets, and Advertising by the names of Geant Hypermarket, The Bahrain Mall, Gulf Mart, Last Chance, S’maa Fashions, Red Tag, Jamil Fashions, Trade Arabia and Havelock in UAE, Saudi Arabia, Kuwait, Bahrain and Qatar
Store Operation
•Oversaw Mega Retail Store located in two countries, UAE (Abu Dhabi & Sharjah) and in Qatar (Doha).
•Reviewing the P&L & business trading reports on a monthly basis and highlighting exceptions to the finance for adjustments.
•Forecasting monthly/annual sales targets & driving sales initiatives to achieve business goals & managing the sales team to achieve them.
• Analyzing and highlighting accurate finding to the business for business profitability.
•Coaching sessions for Store Managers to proactively review their stock package in order to maximize sales & to maintain highest VM standards and deliver outstanding customer service.
•Communicating the exceptions to the senior management for further development of the trade
•Establish regular and effective communication to Marketing function to ensure most effective use of marketing spend, ensure all stores are aware and support of marketing activity and feedback on effectiveness of each campaign.
•I was a part of the business expansion plan, accountable for 4 new stores across UAE.
•Planning of new store openings ensuring that the shop fit design, product, VM and marketing are in accordance with brand standards, reviewing and monitoring throughout
•Approved new store shop fit checklist at the handover of a new store and compile the snagging list to be completed by the Projects Team.
•Identify business opportunities and trends by analyzing consumer activities by brand and territory location and feedback to line manager and merchandise manager to ensure all opportunities are effectively exploited.
•Looked after the production and distribution of all advertising material, promotional activity according to brand guidelines and the promotional calendar.
•Successfully completed full training need analysis for each team member to ensure relevant and value added training initiatives are designed and delivered
•Shrinkage control to ensure minimal stock-loss through effective team and inventory process control.
•Established inventory targets and maintained the desired level of stock cover across all stores
•Structured store visits and highlight the exceptions to the concerned for further action
•Prepared and conducted regular performance reviews/appraisals for each Store Manager and Store Team.
Discount Home Store
One Year
One Year
One Year