Marketing and communication manager
Karaz Linen
Total years of experience :14 years, 4 Months
✓ Managing all marketing for the company and activities within the marketing department
✓ Planning and implementing promotional campaigns
✓ Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives
✓ Build and manage engagement activities with prominent influencers
✓ Monitor and report on effectiveness of marketing communications
✓ Develop and implement Digital, ATL and BTL campaigns and provide KPI’s analysis for each campaign results
✓ Develop and implement Bayti program (Loyalty program)
✓ Coordinate with the supplier to proceed the production materials
✓ Working closely with design agencies and assisting with new product launches
Client Servicing - Handling Almarai Company- Alyoum Chicken and Lusine.
Project Management -Manage internal and external correspondence (client communication, meeting reports) and working with agency colleagues to devise an advertising campaign like ATL, BTL, Packaging, Activation and Digital campaigns that meets the client's brief and budget.
Creating marketing campaigns and working with the company's external agency to see them executed.
Creating and developing new innovative ways to communicate the company message to their existing customers.
Evaluating the effectiveness of all marketing activity.
Developing and implementing an internal marketing programme.
Build a good relationship with the client and act as a resourceful point of contact
Liaise between the company and the client to provide current information of the status of the account/job.
Proposal Drafting - Assessment of RFP/Brief, designing the proposed methodology, sampling distribution, information sought and defining the specific objectives.
Field Briefing: Explanation of how data to be collected, criteria and procedures to be adopted by the Interviewers.
Moderation and In-depth interview: involved with qualitative activates moderate the focus groups and In-depth interview
Quantitative Report Writing -detailed report of study findings, statistical and quantitative analysis with charts, graphs, and tables. Concluding key insights, defining the action standard and future implications.
Accounts Update - Handling and communicates for the current survey for some particular clients
Business Development - Pitching the potential clients, making the cold calls, presenting the corporate credentials
Sector Specialties - FMCG, banking, cosmetics & beauty, insurance, travel and tourism, Telecommunication.
Meeting and liaising with clients to discuss and identify their advertising requirements
Working with agency colleagues to devise an advertising campaign that meets the client's brief and budget.
Presenting, alongside agency colleagues the campaign ideas and budget to the client
Monitoring the effectiveness of campaigns
Presenting creative work to clients for approval or modification
Negotiating with clients and agency staff about the details of campaigns
Promote our services with new and prospect clients
Monitoring and chasing work progress
Business strategies in Network Marketing- QI Holding. (2008-2010) Syria, Lebanon.
Sales Leader & supervisor
* Managed a team of 30 in dependent sales man in Lebanon, Jordan and Syria. To market product for Ciminer, Bernard H Mayer, QVI, Amazeca
* Evaluated overall results of sales and marketing to Delivered feedback on customer sales and product information to the company
Audi Capital Consulting Company (internship) Damascus-Syria-\[Audi Capital based financial consulting firm specializing in risk products, \]
* Evaluate best performing business sectors within the market
* SWOT Research study the market to create best competitive advantage
Technical Expertise
• Both quantitative and qualitative research methodologies
• Survey design and testing, including factor analysis and reliability analysis
• Statistical analysis
• Expert in SPSS
• Also competent-to-expert in mainframe Microsoft applications: Excel, Access, Word, PowerPoint
MBA at Edinburgh Business School .UK "Candidate"
B.A. in Business Admiration, Arab European University, Syria- Damascus 2010 • Graduation thesis: Marketing building a model portfolio in DSE (A-Mark) • Emphasis on research How to build customer loyalty, SWOT analysis, computer applications Share point and ERP System