SENIOR ART DIRECTOR
AWS DISTRIBUTION LLC - BINSHABIB GROUP LLC
Total years of experience :11 years, 10 Months
Company Description
AWS Distribution, is a leading player in the fast-moving consumer goods (FMCG) industry, specializing in private label products.
RESPONSIBILITIES:
• Collaborate closely with product development, Sales and procurement teams to understand project goals and requirements.
• Conceptualize and create visually appealing packaging designs for our FMCG private label products.
• Design marketing materials, including product labels, brochures, and promotional assets.
• Ensure that all designs adhere to brand guidelines and meet regulatory requirements.
• Stay informed about industry trends and consumer preferences to inform your design choices.
• Manage multiple projects simultaneously and deliver high-quality work within deadlines.
QUALIFICATIONS:
• Proven experience as a Graphic Designer, preferably in the FMCG or consumer goods industry.
• Professional proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong understanding of packaging design principles, typography, and color theory.
• Attention to detail and a keen eye for aesthetics.
• Effective communication skills and the ability to present and explain design concepts.
Work Description
• Designed visual models aligned with both aesthetic and technical criteria.
• Mentored junior artists on creative processes.
• Anticipated design issues and proved to be proactive in developing effective solutions.
• Preserved the branding standards of assigned accounts.
• Prepared design layouts into pre press files for offset, web and digital printing.
• Designed graphics for websites, logos and promotions for marketing purposes.
• Preserved branding standards of assigned accounts.
• Developed artistic visual products while working within defined technical constraints.
Work Description
• Responsible for a team of designers specialized in advertising of all kinds, in addition to everything related to printing and installation.
• Optimized designs to suit different audience interactions and experiences.
• Managed designs from conception to delivery to deliver on client expectations.
• Selected appropriate tools and techniques to produce desired aesthetic effect.
• Incorporated storytelling techniques to bring life to abstract ideas.
• Completed project work within agreed time frames and budgets to surpass client expectations.
• Discussed fine details of aesthetics, assessing potential impact on function.
Work Description
• Work as a director of the advertising department, including all printing media, social media, photography, videography, Photo manipulation and video editing.
• Wrote content and uploaded it to MODLI’s content management system.
• Coordinated with design team to integrate images and text for articles.
• Managed editorial calendar to produce timely content.
• Designed fliers to promote events and company updates.
• Applied current editing and photography tools to tell great stories.
• Created and posted to MODLI’s website.
• Increased website and social media traffic by 1000% by creating dynamic graphics and pieces.
• Develop original content through social listening and independent sources.
• Researched similar industry topics and integrated Online sources to produce quality content.
• Produced high quality, impactful content to strict deadlines, consistently meeting brand standards.
• Developed key word and SEO guidelines to boost web traffic.
Work Description
• Work as a certified lecturer in graphic design pro- grams, Photoshop, Illustrator, InDesign, Photography and Photo Manipulation all in Mac OS Platform.
• Provided immediate and constructive feedback to students individually and as group.
• Assigned students to patients based on students’ learning objectives and patient needs.
• Distributed course syllabus and communicated course standards and learning objectives to students.
• Delivered individualized instruction on observation, assessment, decision-making and patient health teaching.
Work Description
• A teaching assistant at the university, specializing in graphic design, communication and digital photography, works to raise the artistic and cultural level of students to improve the quality of the educational material.
• Distributed course syllabus and responded to student questions and concerns regarding standards, material, grading and progression.
• Maintained regular office hours to help students with questions and provide educational support.
• Worked with graduate students and teaching assistants on the development of classroom material and teaching practicums.
• Tracked student assignments, attendance and test scores and entered into an Online database to provide real-time progress monitoring.
Certificate Description The Degree of Bachelor in Graphic Design & Communication with a very good overall grade.
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