Country Sales Manager
Bausch & Lomb
Total years of experience :21 years, 4 Months
Chosen to lead as Sales Manager for Saudi Arabia reporting to MEA director, running the surgical business to provide bridging between Saudi market and company headquarters, accelerating every hase of customers development as part of the journey of transformation from local distributor to semi-direct model, building a solid ground for Bausch & Lomb future expenditures.
• Overseeing the Profit & Loss balance for the business unit, with full accountability for business planning, forecasting, budget distribution, pricing, and profitability including tender business and contractual agreements.
• Setting the market strategies, and plans, keeping an eye over the Return on Investment (ROI), formulating solid marketing mix using market analysis, segmentation, targeting & positioning resulting in 35% increase of annual business growth.
• Leading and motivating the subordinates with contemporary people oriented managerial style to assure the correct Organizational Behavior and new hires integration (growing Saudi team size by 25%).
• Steering the cross-functional communication with supportive departments such as regulatory, supply chain & finance.
• Firming up the business relationship with Key Opinion Leaders and paying close attention to customers.
• Leveraging technical, business and financial acumen to communicate effectively with distributer’s executives and their respective teams.
Working as a Business Manager for Kingdom of Saudi Arabia, for the surgical line establishing new unit for Spine surgery innovations (Nuvasive™, and Spineguard™) orthopedic surgery solutions (Wright medical™, and AAP™) plus developing the General surgery business (ConMed™) deploying cutting-edge enterprise solutions. I have kept abreast of professional development through business training, expanding business connections, and staying tuned for latest market trends.
• Formulates the business strategies in volumes, turnovers, sales budget for the sales team to grow revenue and profitability.
• Achieve growth and hit sales targets by successfully managing the sales team.
• Design and implement a strategic business plan that expands company’s customer base and ensure its strong presence.
• Own recruiting, objectives setting, coaching and performance monitoring of 16 sales team members.
• Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs.
• Identify evolving market trends and market shifts while being fully aware of new products and competition status.
• Awarding two “SGH Tenders" for spine business valued 1.2M $ & 2M $ in 2015 & 2016.
• Growing Patient Care business 22% over 1st semester 2016 Vs same period 2015.
Designated to one of the most crucial Marketing Management tasks, implementing professional educational expertise of (Ethicon™), and resolving standard to complex customer needs for advanced energy-based devices, using a wide variety of internal/external training programs, marketing tools, and techniques.
• Supervising the marketing activity of the energy products category in western and south region.
• Co-leading team of product specialists, generating sales of approximately 3.7 Million $ by end of 2013.
• Participating in marketing requirements validation, design reviews, test plan/case walkthroughs, and turned solution integration discussions with senior marketing& sales managers, Surgeons and advocates.
• Acting as a point of reference for all product marketing related inquiries
• Keeping well-informed of the competitors’ activities and trends to develop a high growth strategy.
Hired to provide pivotal sales support for key accounts and hospitals in western region of Saudi Arabia, backing surgeons, healthcare professionals, and customers with dual role for product/account management along with enterprise technical support services. With collaborative customer relationship building.
• Trades support to achieve the assigned sales targets, 1.5 Million $ by end of 2012.
• Technical assistance to end users to assure the continuous usage of products.
• Healthy sales generation to maintain long term business with 100% sales growth 2010 - 2012.
• Loyalty programs development to attract new customers and kick out competitors.
Representing the key point of contact between Lifescan™ diabetes franchise and healthcare professionals,
promoting product awareness, answering queries, providing advice and introducing new products.
* Promotion of the diabetes monitoring glucometers to physicians and Pharmacists. 0.75 Million $ sales achievements by end of
2010.
* Healthy sales generation to maintain long-term business with governmental, privet hospitals plus pharmacies and medical
shops.
* Awareness programs to patients and patient educators to recruit new users and increase consumption.
* Granted Certificate of Recognition for leading “Insulin Patients Aid” Charity Program for two consecutive years.
Assigned to develop the sales of Oncology line products in in fast growing geographical area of Upper Egypt,
authenticating the market opportunities, increasing awareness with noteworthy marketing and promotional
techniques.
* Engaging Oncologists of assigned area in new products launch and accordingly enlisting new patients.
* Assuring the sales cycle is ongoing accurately and closing the gap between outlet - doctor - patient.
* Maintaining the doctors up to date with all new medical evidences.
* Opening new business opportunities and executing solid marketing plan.
Appointed to be the motor for sales generation for the oncology line in Upper Egypt, representing the nucleus of
healthy business and reflecting the efficiency of front line sales professional.
* Generating sales lead through daily face to face meetings and following up till mission is done.
* Building customers data bank for future sales opportunities.
* Honored with best achiever 2004, and best business practice 2005.
* Strengthening the market image of Astrazeneca & building connections with clients.
Master of Business administration - Marketing
Bachelor of Pharmaceutical Sciences