Mohammed Naser Shaikh

Middle East Food Solution Co-MEFSCO (ARASCO) Riyadh, Saudi Arabia:


Middle Food Solution Company is one of company from Saudi multinational company ARASCO Group. And we are operating across the GCC and many countries across the world. Company has head office in Riyadh. ARASCO have many sister companies i.e., food. feed, logistics, solutions etc. Earlier MEFSCO was known as Arasco Corn products company but later in 2013, we had joint venture with US based giant Cargill and MEFSCO came to existence. MEFSCO as company is manufacturer of corn-based products like corn starch, glucose syrup, fructose syrup and many other sweetener & solutions for all types of food industries like dairy, beverages, confectionaries, bakeries. We are dealing with 95% of food manufacturer in Saudi Arabia as well as we are exporting to all GCC countries along with Jordan and Iraq. Also, we are dealing with so many African countries.
Area Sales Manager

• I have joined MEFSCO as an Area Sales Manager based in Riyadh & taking care of West region of KSA.
• I am handling all types of industries like beverages, bakery, confectionaries, dairy etc. along with distributors like Ahmed Abed, Astra Grains, and few other small distributors.
• My main job responsibility includes maintaining existing business and business development by new projects with new as well as existing customers. Initiating new project, involving technical team for samples, trials and monitoring entire process till approval of product.
• Leading the commercial part after approval by submitting offer, leading negotiation process, and converting project into business.
• Negotiating with customer for long term as well as short term contract. And monitoring order pattern.
• Preparing rolling quarterly forecast every month and coordination with production.
• Achieving monthly, quarterly, and annual budget.
• Developing and maintaining healthy business relationship with customers by regular visits, sharing market happenings.
• Keeping close eye on market and competitor’s activity to plan business strategies accordingly.
• Monitoring distributors stock, supporting them with leads.
• Close follow up with finance team of customers for collection.
• Monitoring sales orders in the system. Regular follow up with customer support team, logistic team, production, and production planning team.
• Regular coordination with corporate finance team to get updates on overdue payment and other financial discrepancies.

Account Manager - Human Nutrition Riyadh

• I have joined Obegi Chemicals as an Account Manager Human Nutrition based in Riyadh & taking care entire KSA.
• I am taking care of bakery, meat, dairy, beverage, confectionery, sauce & oil division.
• My main job responsibility includes maintaining existing business and business development by getting new enquiries for new product from customer, arranging samples and submitting quotation. Taking follow up for sample and quotation. And, providing all technical support to customer with the help of technical manager and technical team of supplier.
• Close coordination with supplier, updating them on new and potential projects.
• Keeping close eye on market and competitor’s activity and update the same to supplier.
• Monitoring entire process of new project until the product approval, submitting competitive quotation & getting order. Submitting competitive price by keeping landing cost in mind, assuring good GP for the company.
• Preparing PO to supplier, negotiation for price and arranging shipment as per schedule of customer.
• Continuous follow up with purchase manager & technical person of customer to get updates on current project and new or future project.
• Follow up with customer for existing products requirement and to find out new opportunity to introduce new product.
• Regularly follow up of all Key Accounts. Working as a bridge in between customer and supplier in case of direct shipment.
• Also maintaining good relationship with customer which help to pull new business from competitor & to get competitor information like price, product specification etc. Regularly meeting customer to build strong relationship and converting relationship into business.
• Preparing monthly and quarterly forecast depending on current trade and future requirement to be shared with supplier as well as internal management.
• Maintaining enough inventory of fast-moving items depending on forecast.
• Maintaining good relationship with accounts department of customer for timely before due date.
• Coordination with internal departments like logistic, technical team and finance of our company is also one of very important aspect of smooth working which help me to monitor and handle deliveries, payment issues and inventory.

Fanar Al Khaleej is Sharjah based company operating across the GCC and India. Company have head office in Sharjah. Fanar Al Khaleej have three main divisions i.e. ingredients, engineering & refrigeration. And in ingredients portfolio there are several divisions like Dairy, Beverages, Bakery, Confectionaries, Oil, Meat, Sauces & Snacks. Fanar Al Khaleej is very well known in the market of ingredient supply for all food sector. And have very good reputation and relation with Key player in the market like Nada, Nadec, Sadafco, Al Marai and many more other manufacturers from other sector. Company also own exclusive distributorship of many international brand from across the world in dairy and beverage sector like Christen & Hansen, Butter Buds, Hendry etc.
Regional Sales Manager: Dammam

• I have joined Fanar Al Khaleej as a Regional Sales Manager based out of Dammam & taking care entire eastern region of KSA & Bahrain including Dammam, Khobar & Al Hasa etc. Currently handling customers of 4 division in my territory.
• I am taking care of dairy, beverage, confectionery & oil division. My all customers are beverage manufacturer e.g. juices, soft drinks producers like Aujan Beverages etc. In dairy division ice cream & dairy product producers like NADA and confectionery products manufacturers like Batook chewing gum.
• My main job responsibility is business development by getting new enquiries for new product from customer, arranging samples and submitting quotation. Taking follow up for sample and quotation. And, providing all technical support to customer like dosage, data sheet etc. with the help of technical manager and purchase manager.
• Keeping close eye on market and doing market survey to get info on new launch as well new customer.
• Monitoring entire process of new project until the product approval, submitting competitive quotation & getting order. Submitting competitive price by keeping landing cost in mind, assuring good GP for the company & competitor’s activity.
• Keeping regular interaction with purchase manager & technical person of customer to get updates on current project and new or future project. Follow up with customer for existing products requirement.
• Regularly follow up of all Key Accounts like Al Nada, Batook, Karim Foods, Al Awal Dairy, Mondelez, Aujan Beverages, Al Jabr, Al Rai Food Industries, United National Dairy Plant & Universal Cold stores & few other small customers from my portfolio. Working as a bridge in between customer and supplier in case of direct shipment.
• Also maintaining good relationship with customer which help to pull new business from competitor & to get competitor information like quotation submitted to customer. Regularly meeting customer to build strong relationship and converting relationship into business.
• Maintaining good relationship with accounts of customer for payment and defining payment terms for each shipment as we have many suppliers across the world who are sending shipment directly to customer.
• Coordination with purchase team, technical team of our company is also one of very important aspect of smooth working which help me to monitor and handle new as well as ongoing project of customers.

• I have joined AATCO Food Industries as a Territory Sales Manager Key Accounts based out of Jeddah to take care entire western region of KSA including Jeddah, Makkah, Medina, Taif, Abha etc.
• My key responsibilities include follow up Key Accounts like Panda, Lulu, Othaim Market and Danube and all QSR Key Accounts like Al Ahliya Restaurant Company (KFC & Hardees), Al Baik Food System and Fakieh Poultry (Al Tajaj).
• Regularly visiting Key accounts to ensure prime location for our products and to monitors competitors activity.
• Meeting regularly to Marketing team of Key accounts to discuss promotional activity during festivals or vacations etc.. Keeping close follow up with finance for payment.
• Closely monitoring orders of client on monthly basis to achieve quarterly as well as annual target set by company.
• Following up with distributor for the availability of all SKU keeping in mind the season and vacations. Ensuring all products are available in warehouse and their will be no shortages or sales loss. Also coordination for merchandising and delivery of products as per requirement.
• As well as providing forecasts to production depend on market demand.
• Keeping close contact with logistic and production departments of company for timely dispatch and arrival of client order in their ware house.
• Meeting to key person or decision maker most of time Supply Chain Manager or Purchase Manager on regular basis, taking follow up for orders and new business development activity.
• Closely working with Operation Manager or Chef of client for new product development, product trail (product application), any improvement in existing product to generate new business.
• As well as visiting ware house and meeting ware house manager on weekly basis to gather the information about available stock in ware house to avoid any situation like out of stock for any product. With this keeping close contact with accounts department of client for timely transfer of payment in company accounts.
• Beside existing client handling, my core responsibility is to do market mapping, finding new business opportunity with new client as well as adding new business to existing client.
• While meeting to new client need to understand his requirement, interested products, current supplier, monthly consumption and price from current supplier.

• I have joined First Economic Company as a Sales Supervisor & promoted as Assistant Sales Manager, working as department head & reporting to GM directly.
• Handling the team of three sales supervisors with three sales executives and setting target for the team.
• We are covering central region, some part of western and eastern region. Frequently travelling across all territories for business development activities.
• Taking daily feedback from sales team regarding their market visits and client’s feedback about service & products.
• Conducting weekly meeting of sales team for the review of sales target achievement. Discussing with sales team regarding the client visit, competitor’s activities and other internal and external issues.
• Taking feedback regarding the clients payment and outstanding. Motivating sales team for the collection of payment and monthly target achievement.
• Visiting new potential clients and existing client in the market with sales team member.
• Coordination with corporate chef for new product development or signature product development.
• Arranging food taste trials or sampling for new as well as existing clients for the feedback and new business development. Giving company presentation to new potential clients.
• Discussion with Production Manager & Executive Chef for the development of new product & customized products. Handling all issues related to product quality with production.

• I joined Al Rashed Company as a Sales Supervisor.
• I am taking care of key accounts like Panda, Hyper Panda, Tamimi Market, Danube etc & retail sales.
• Also I am handling the sales team of 10 people who are engaged in retail sale & key accounts in Riyadh city.
• My responsibilities are regularly visiting key accounts, discussing about the promotional offers as well as other services
• If required by customer. Taking follow up with credit customer (key accounts) for timely payment.
• Also work with salesman on field for retail sale, in small shops (bhakala), super market, mini market & restaurant (bofia).
• My job responsibilities also involved to provide indent (sales plan) to production team three days in advance to meet market requirement. Conducting market survey & finding potential customer.
• Every day conducting sales summary meeting with salesman, planning for achievement of daily sales target, motivating them for achieving their monthly sales target. Assisting team for better performance.
• Motivating salesman to achieve daily calls target, minimizing the percentage of replacement, maintaining the relationship with big supermarket to increase product availability in terms of quantity & the range of products in their shelf.
• Maintaining all sales data of the salesman & key accounts, providing daily sales summary to Area Sales Manager, informing competitor’s promotional activities.

• I have joined Parle products as Assistant Manager-Sales assisting & reporting to Area Sales Manager.
• I was covering almost 7 districts of Marathwada (Maharashtra) region.
• In Parle I was handling the team of 15 field sales officers who were reporting me on daily basis.
• My job responsibility involves meeting to the super markets like Big Bazar, Vishal Mega Marts & other super markets at district places. It also involved meeting distributor which was appointed by the company. Distributors were working as a mediator in between company & small or medium size retail shops across the region.
• In Parle products I was travelling extensively across the region for sales & other promotional activities & schemes of the company.
• Distribution & management of promotional inputs at big markets as well as to the distributors.
• My profile also involved in training of sales officers, motivating & supporting them to achieve there monthly sales target.
• Collecting orders from distributor & assuring timely delivery of products, as well as taking follow up for timely payment from the customer.

• Successfully handled the business development activities through retail and institutional sales.
• Moved on from a sales trainee to a Field sales officer in a short span of 6 months.
• Deftly understood the customer requirement and provided feasible solutions.
• Handled three district places & covered top physicians, cardiologists & diabetologist in the region. The total customers were of 115 nos. Also handled 15 distributor & 250 pharmacies across the region.
• Successfully handled promotional activity in the region & achieved sales target for FY 2006 & 2007.
• Interacted with the existing clients extensively to discuss various product lines and ensure repeat and referral business.