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Ankit Jain, Category Head - Home Appliances

Ankit Jain

Category Head - Home Appliances·Emax

United Arab Emirates

Master's degree, MBA - Marketing

Work experience

Total years of experience: 25 years, 0 months

Category Head - Home Appliances

December 2012 - Present

Emax

Dubai, United Arab Emirates

December 2012 - Present

• Designing / implementing new & innovative category promotions for enhancing market share & reducing the overall cost of promotion.
• Creating concepts in stores like Built-ins, Appliances Smart Zone, Coffee Concept, Kitchen Machine Zone which are perceived as destinations for the category.
• Planning & executive the IT / Tablet business during key national events. i.e April & Oct - GITEX, DSF.
• Driving overall sales, profit, product assortment planning, selected product development & product line plans.
• Monitoring & checking on inventory levels & focussing on inventory turns.
• Negotiating with vendors and liaising with distributors & principals for marketing, brand management.
• Key focus on new product/category development & be the 1st ones to launch in UAE.

Company industry:
Retail & Wholesale
Job role:
Management

Merchandise Manager

June 2012 - November 2012

Sharag DG

Muscat, Oman

June 2012 - November 2012

• Designing P&L for Oman operations.
• Signing vendor agreements.
• Explaining the MSL concept i.e. “Just in time” replenishment which was very well taken by the distributors.
• Liaising with principals for in store branding.
• Planograming for the entire stores.

Company industry:
Retail & Wholesale
Job role:
Management

Category Manager - Gaming

December 2010 - June 2012

Alghanim Industries

Al Kuwait, Kuwait

December 2010 - June 2012

• Driving overall sales, profit, product assortment planning, selected product development & product line plans.
• Monitoring & checking on inventory levels & focussing on inventory turns.
• Negotiating with vendors and liaising with distributors & principals for marketing, brand management.
• Designing category promotions for enhancing market share.
• Gaming competitions among the local community which acts as a big store differentiator.
• Key focus on new product/category development & be the 1st ones to launch in Kuwait.
• Liaising with China office for sourcing EQ range of gaming accessories.

Company industry:
Retail & Wholesale
Job role:
Management

Assistant Category Manager

July 2006 - November 2010

Sharaf DG

Dubai, United Arab Emirates

July 2006 - November 2010

• Steering merchandising, product assortment & planogram activities and monitoring sales, margin & inventory management for the category.
• Negotiating with vendors and liaising with distributors & principals for marketing, brand management and conducting live demos & national promotional events.
• Designing category promotions for enhancing market share.
• Importing products and liaising with international partners for sourcing various brands like Galanz and Carerra.

Company industry:
Retail & Wholesale
Job role:
Purchasing and Procurement

Product Specialist

April 2003 - June 2006

Better Life Appliances & Accessories

Dubai, United Arab Emirates

April 2003 - June 2006

Worked as Product Executive, devised & implemented sales planning for Siemens range of Home Appliances (kitchen appliances & white goods) with the help of 5 personnel and reported to the Sales Manager.
• Liaised with dealers & key retailers and responsible for inventory planning & control and planning product range including promotional activities for the brand.
• Steered dealer trade, key accounts & export management, imparted product trainings to the retail & showroom staff, organized promotional activities to promote Siemens as a brand in the trade.

Key customers handled: Jackys Electronics, Plug Ins, Al Rams, Al Kamani, Dubai Marketing, and Sharaf Enterprises

Company industry:
Sales Outsourcing
Job role:
Sales

Product Executive

June 2001 - April 2003

Blue Star Ltd.

Mumbai, India

June 2001 - April 2003

• Responsible for handling the retail Air Conditioning & Refrigeration business including window & split air conditioner, water coolers, water dispensers in the western suburb of Mumbai (Andheri & Virar).
• Coordinating with dealers & retailer networks for handling national accounts and attaining assigned targets.
National accounts handled: Reliance Infocom, Bharat Petroleum Corp. Ltd. (BPCL) & Bhaba Atomic Research Center (BARC)

Company industry:
Sales Outsourcing
Job role:
Sales

Skills

Gaming
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Gaming
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Promotions
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Promotions
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Merchandising
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Merchandising
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National Accounts
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National Accounts
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Product Development
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Product Development
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Sales & Category Management
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Sales & Category Management
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Gaming
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Gaming
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Promotions
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Promotions
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Merchandising
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Merchandising
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National Accounts
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National Accounts
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Product Development
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Product Development
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Languages

English

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