Channel Sales Manager
Juma Al Majid - Watches
Total years of experience :23 years, 2 Months
Principal Accountability:
Preparing annual budget for the departments.
Managing day to day operations of all departments.
Preparing Standard Operating Procedures that define day to day operations.
Liaison with the principals and distributors in developing sales and marketing objectives.
Liaison with the marketing department to develop and execute promotional campaigns for all channels.
Planning and operating incentive schemes to keep sales people motivated.
Setting individual and team objectives, supporting and guiding the team members and monitor activities/performance in order to optimise productivity.
Analysing sales and performance data and other information.
Conducting performance appraisals for all departments.
Overseeing the recruitment and training of new retail staff.
Analysing and evaluating competitive challenges, changing trends in the market, customers, products, prices, channels and competition.
Sourcing new brands and negotiating best deals for the business.
Procurement planning - controlling the purchase and supply of all products.
Making recommendations and advising senior management on all purchasing.
Managing vendor relationships and building effective supply chain partnerships.
Maintaining appropriate communication with different business partners within the region.
Encouraging, identifying and developing best practice strategy.
Ensuring staffs comply with all company policies, processes and procedures, and addressing any shortfalls.
Areas of expertise
Retail Management
Store development and expansion into new markets and territories.
Liaison with malls, negotiate rent, location and other terms.
Project management - Liaison with designers, contractors and malls design, plan and execute new stores.
Driving operational, visual and customer service standards in the store.
Monitoring and reviewing store performance on a regular daily, weekly and monthly basis.
Maximising sales through effective planning of layouts and merchandising.
Evaluating inventory and ensuring optimum availability of products and best sellers.
Stock loss prevention through effective management of inventory.
Brand Management:
Developing channel distribution strategy for the brand.
Developing competitive pricing strategy for all channels.
Developing new business by identifying potential opportunities and key accounts.
Driving and managing entire sales process - targeting top prospects, identifying client solutions, negotiating and closing.
Identifying and developing sustainable relationships with key accounts at both strategic and tactical level.
Conduct training to ensure the brand presentation at the highest standards.
Ensuring brand guidelines are followed and executed across all channels.
Developing and implementing new product launches, dealer and seasonal campaigns.
Travel Retail
Responsible for sales and operations of the duty free channel.
Merchandise selection and planning based on passenger demographics and footfall.
Ensure brand guidelines are followed and presented as per international standards.
Plan and execute consumer campaigns and staff incentive programs.
Closely monitor all competitor activities within the channel.
Oversee training of all staff.