Mohammed Okal

Strategic retail leader overseeing full-store operations, merchandising, and profitability across multiple categories.
• Directed end-to-end retail operations, driving a double-digit increase in monthly sales performance through data-driven merchandising and staff development.
• Implemented category-based inventory planning and supplier negotiations, reducing overstock by 15% while improving product availability.
• Strengthened team capability through coaching and structured sales training, improving conversion rates and customer satisfaction.
• Partnered with suppliers to launch new product lines, achieving notable gains in sell-through and margin improvement.
• Ensured compliance, operational efficiency, and budget adherence, maintaining profitability targets quarter over quarter.

Led full project lifecycle and P&L management during the trial phase for SRO & SAR railway catering project in collaboration with Renfe Spain.
• Directed cross-functional teams to deliver operational excellence and service quality standards aligned with international partners.
• Developed and implemented innovative business strategies that enhanced brand visibility while optimizing costs and strengthening financial performance.
• Fostered a collaborative, performance-driven culture, aligning diverse management goals and introducing measurable incentive programs to boost accountability.
• Played a key role in product positioning and marketing analytics, tracking performance metrics and refining strategies to better reach target audiences.
• Oversaw routine equipment inspections and compliance audits, ensuring smooth operational readiness during trial and tender phases.

Led commercial growth and nationwide operations for EUROSTAR’s multimedia and Pay TV business in Saudi Arabia, reporting directly to HQ leadership and the Chairman.
• Built and launched a new business line with beIN Sports, achieving #2 Distributor ranking in KSA and MENA within the first quarter and scaling revenues to SAR 40M+ with strong gross profitability.
• Developed and executed B2B, B2C, call center, and direct sales strategies, delivering 150% of monthly and YTD sales targets.
• Established new departments for Pay TV and multimedia, improving operational efficiency and ensuring profitability across P&L.
• Negotiated strategic supplier contracts, enhanced vendor relationships, and strengthened cooperation with hotels and telecoms for SMATV, IPTV, and CCTV installation projects.
• Implemented KPI-driven performance tracking, logistics oversight, and customer service initiatives to exceed corporate revenue and quality standards.
• Recognized by beIN Sports MENA as one of the Top Distributors in the region, honoring excellence in sales performance and technical service delivery.

Reporting directly to the Chief Commercial Officer (CCO), I was appointed to establish and lead the Broadcasting & Pay TV Category from the ground up — a new strategic division within MECL under Al Faisaliah Group.
• Signed and managed key partnership agreements with major broadcasters including beIN Media, OSN, My-HD, MBC Pro, and Abu Dhabi Sports, expanding the company’s media distribution portfolio in KSA.
• Developed full sales and operational infrastructure, including SAP-based sales and credit control systems, ensuring transparency, accuracy, and profitability across the category.
• Built and trained a dedicated team of 8 professionals, driving performance through coaching, motivation, and KPI-based management.
• Created the entire customer base from zero, establishing strong relationships with wholesalers, retailers, and corporate clients nationwide.
• Achieved continuous sales and margin growth, meeting or exceeding annual targets while maintaining healthy profit levels.
• Launched telesales and cash-on-delivery channels, integrating field installation teams to improve customer experience and accelerate revenue cycles.
• Regularly engaged with area managers and market stakeholders to gather feedback, monitor competition, and maintain price leadership.
• Represented the company with key regional partners, ensuring alignment with group commercial strategies and brand positioning.

Reporting to: Chief Commercial Officer (CCO)

Served as Head of Department for Broadcasting & Pay TV Sales, managing the full portfolio of regional media partners including beIN Sports, OSN, Abu Dhabi Sports, MBC HD, and My-HD. Established and grew the department from scratch into one of the most profitable divisions within the company.

Key Achievements & Responsibilities:
• Built the Broadcasting Division from zero to becoming the company’s highest-margin category.
• Signed a landmark distribution agreement with beIN Media, while successfully onboarding additional partners such as OSN, My-HD, MBC Pro, and Abu Dhabi Sports.
• Recognized by beIN Sports as the #1 Distributor across the MENA region for outstanding sales and operational excellence.
• Led and developed a sales team of 8 professionals, covering all regions of Saudi Arabia.
• Expanded sales channels through e-commerce and telesales, achieving 99% of targets monthly and overachieving annual budget by 150%.
• Created a customer base from zero to over 675 active clients, maintaining exceptional satisfaction and retention levels.
• Implemented SAP-based sales and credit control systems, aligning sales processes with company and Al Faisaliah Group policies.
• Strengthened relationships with key wholesalers, retailers, and corporate clients to ensure consistent market coverage and growth.
• Maintained high profit margins year over year, while achieving and exceeding all sales and revenue goals.

• Works in close relation with the Commercial Manager on implementing sales plans and reaching sales targets in all over KSA.
• Supports and coaches direct reports Sales Representatives to help them meet sales objectives as set by the management.
• Assumes responsibility for the Sales representative’s performance and target achievements.
• Reports on weekly basis sound sales reports according to company standards.
• Coordinates with SME & SOHO unit manger all clients’ sales orders.
• Forecasts the future sales results based on current sales activities.
• Answers in a timely manner to all clients’ requests for information, offers.
• Maintains and expands existing customer’s portfolio in line with company growth strategies.
• Reports all information regarding sales activities, customers gained and lost, competitive activities, results of marketing programs to management.
• Recognizes problems related to products and reacts quickly and effectively to resolve them in coordination management and technical staff

1.Manages and develops relationships with decision makers.

2.Prepares short and long term account-plans and develops activity programs to achieve the targets within each customer.

3.Deliver volume targets on a monthly basis within company policy and spending guidelines.

4.Use market research instruments in order to navigate the customer

1. Formulate Direct & coordinate marketing activities and policies to promote products and service.

2. Negotiate contracts and manage relationships with preferred marketing partners and ensure that all work undertaken is in-line with the corporate guidelines.

3. Evaluate and develop the key marketing mediums to use in the territory which include but are not limited to website, print media, public relation.

4.Formulate, direct and coordinate all key events within the designated territory and compile a full marketing plan which needs to be approved and communicated with strata corporate.

5. Prepare and Conduct sales presentations for loyalty Customers.

6. Achieve and formulate complete business plan.

7. Responsible for developing the market and increasing the company’s market

1.Operates a vast developing centralized 24-hour - 7 day/week contact center; and manages, through subordinate team leaders, a staff of representatives responsible for providing one point of contact to obtain information for products or services To serve customers quicklyز

2. Reports any unresolved technical obstacles to IT, recommends acquisition and deployment of new technologies and equipment and suggests required modifications on the call center software system resulting from consumers' complaints and inquiries To manage staff duty rosters
3. To motivate staff.

4. Reward employee of the month.

5. Establishes and maintains call center objectives in the areas of quality (delivering of appropriate & accurate information) and service (ensure the volume of work products meets service standardsd.

1. Creation of Customer Contact strategy and its implementation in alignment with business goals.
2. Quality customer interaction which delights the company customers.
3. The enablement and provision of call centre practices and process comparable to world standards.
4. Support of the company products and their requirements and standards for customer interaction
5. End to end management of trouble tickets and their resolution within product and service Seals.
6. Timely and complete management reports which clearly measure customer interaction and demonstrate continuous improvement.
7. accordance with KPIs and responsibilities

Reconnect all bad payers
Convincing bad payers to reconnect their subscriptions
Supporting and fixing all bad payers problems
Meet monthly churn target

Retaining customers who were not happy
Manage to satisfy customers within business rules
Meet monthly target

Look at the end to customers satisfaction by answering all queries

Support all customers technically over the phone

Manage to control all inbound calls

Meet our group monthly target

Look at the end to customers satisfaction
Daily floor control for smooth working environment
Raise service level to world class

Controlling Customer Service Agents for world class service
Satisfy customers by obtaining solutions within business rules

Job Profile : Marketing Coordinator

Coordinating to perform parties and occasions or exhibitions with the company participates
Coordinating with media companies whenever there is an advertisement campaign

Job Profile : Research Supervisor

Make researches for events/subject required by customers


Job Profile : Project Coordinator

Handling all special projects
Manage all the people to work together for successful results
Meet project period assigned

Clint servicing for VIP with Coordinate press’s companies whenever there is an advertisement campaign VIP customers.

Clint care, with processing all they orders as advertising or printing.